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For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.

Reframing - the key to buy-in?  Rory Sutherland talks eloquently and convincingly about how you position a situation determines how it is received. Essential stuff if you are trying to convince senior people of the worth of your endeavours. Sutherland is one of the leading thinkers in advertising today, so knows what he is talking about.

TED Talks Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.

It's not humans who are the recipients and decision makers of data and analysis, it's machines. Machines are making all or most of the decisions in areas like programmatic advertising, search engine optimization, credit approval, insurance underwriting, Internet of Things applications, and many more.