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TED Partnerships: Ads Worth Spreading - 2 views

partners.ted.com/adsworthspreading

ads partnerships ted communities compelling stories advertising Anderson innovation CoP

shared by Gary Colet on 28 Dec 10 - No Cached

Gary Colet on 28 Dec 10

For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.

<div class="cArrow"> </div><div class="cContentInner">For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.</div>

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Partnerships and places library - 1 views

www.idea.gov.uk/home.do

shared by Phil Ridout on 26 Apr 10 - Cached

Phil Ridout on 26 Apr 10

Mentioned at recent roundtable

<div class="cArrow"> </div><div class="cContentInner">Mentioned at recent roundtable</div>

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