Strategies are provided for marketing online articles and blog posts to support a writer's efforts to increase their readership and monetize their work. All too often after completing an online writing project or blog post, writers fail to take full advantage of the online resources available to them for promoting their work. Building a web presence is an essential component of writing, which cannot be overlooked. Writers who desire to capitalize on their ideas and knowledge must employ as many social media tools as possible to expand their readership.

Strategies for overcoming problems bloggers encounter everyday include how to establish expertise, completing a blog self evaluation, and purpose of posts.

A foundation of beliefs freelance writers should adhere to are presented as a means for self-reflection as they begin or continue their writing career.

Both free and inexpensive tools are reviewed regarding their ability to assist writers in managing writing projects to support a successful writing career.

How to build a web presence for marketing and advertising is provided using social media, free web tools, online portfolio, and mobile technology.

Tips and ideas are provided for improving a blog to increase readership, along with how to increase the web presence of a blog within a niche.

Specific recommendations are made for taking steps to building a professional presence by focusing on a member's profile, connections, and website links.

Where is blogging taking you? If you are like me you start off targeting a specific niche and then focus all your efforts learning everything you can about the niche. While doing this you also find that an essential step for success as a blogger is communicating your message. You search the blogging sphere to find blogs with high readership; analyzing them to determine how the blog is able to successfully communicate their message. The task is never ending, because attracting and retaining readers is critical.

If you are expecting people to read every word you write, then you may want to rethink how you write. The "F" is for how fast people scan through online materials as they seek out something that may catch their interest. You may have the catchiest title, compelling information, or controversial topic devised for sharing with others. However, if you do not take into consideration the "F", then people will not read your materials.

Unlike many younger people today, I remember using typewriters to do all of my writing. This manual process was considered to be a great technological leap from pencil and paper. Try finding a typewriter today, good luck!

Being the curious type, with the inane ability to know how to look up information and conduct research, I soon found a quote by Johannes Kepler (1571 - 1630) who was a German astronomer who stated - Why are things as they are and not otherwise? My mentor extraordinaire!