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Strategies are provided for marketing online articles and blog posts to support a writer's efforts to increase their readership and monetize their work. All too often after completing an online writing project or blog post, writers fail to take full advantage of the online resources available to them for promoting their work. Building a web presence is an essential component of writing, which cannot be overlooked. Writers who desire to capitalize on their ideas and knowledge must employ as many social media tools as possible to expand their readership.

Specific recommendations are made for taking steps to building a professional presence by focusing on a member's profile, connections, and website links.

How to build a web presence for marketing and advertising is provided using social media, free web tools, online portfolio, and mobile technology.

Tips and ideas are provided for improving a blog to increase readership, along with how to increase the web presence of a blog within a niche.

Over the years blogging has been used for opinion sharing and views exchanges. However the growth of the information technologies by leaps and bounds...

Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts provide organizations with the guidance needed to enhance their online presence.