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Where is blogging taking you? If you are like me you start off targeting a specific niche and then focus all your efforts learning everything you can about the niche. While doing this you also find that an essential step for success as a blogger is communicating your message. You search the blogging sphere to find blogs with high readership; analyzing them to determine how the blog is able to successfully communicate their message. The task is never ending, because attracting and retaining readers is critical.

"Although everyone is aware of the fact that social media is only getting bigger by the day, many business owners still think that Facebook, Twitter and Instagram are not serious marketing channels. If you are one of the people who are dismissing social media platforms as inefficient marketing tools, you're making a huge mistake."

"Believe it or not, even professional editors rely on technology in order to come up with a polished piece of content. Since not all freelance writers can hire their own editors to clean after the mistakes they make, they can start using the same tools for ultimate effectiveness."

The number of people using social media is rapidly increasing and they spend a lot of time on it connecting with people around the world, staying informed, entertained, etc. Since it has become a vital part of their audience's lives, marketers and advertisers have started focusing on it. Social media has a crucial role to play in promoting products and services; enhancing the engagement of customers and their experience while creating awareness among the audience.

Creating a brand for myself