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"Novels by serious writers of genius often eventually become best-sellers, but most contemporary best-sellers are written by second-class writers whose psychological brew contains a touch of naivety, a touch of sentimentality, the story-telling gift, and a mysterious sympathy with the day-dreams of ordinary people." This quote by Leonard Woolf depicts the realm of best-selling lists: they are filled with badly-written prose that does not help readers establish lasting impressions and values. "

This is another website that touches on the subject of loglines.

Specific recommendations are made for taking steps to building a professional presence by focusing on a member's profile, connections, and website links.