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Strategies are provided for marketing online articles and blog posts to support a writer's efforts to increase their readership and monetize their work. All too often after completing an online writing project or blog post, writers fail to take full advantage of the online resources available to them for promoting their work. Building a web presence is an essential component of writing, which cannot be overlooked. Writers who desire to capitalize on their ideas and knowledge must employ as many social media tools as possible to expand their readership.

Tips and ideas are provided for improving a blog to increase readership, along with how to increase the web presence of a blog within a niche.

Where is blogging taking you? If you are like me you start off targeting a specific niche and then focus all your efforts learning everything you can about the niche. While doing this you also find that an essential step for success as a blogger is communicating your message. You search the blogging sphere to find blogs with high readership; analyzing them to determine how the blog is able to successfully communicate their message. The task is never ending, because attracting and retaining readers is critical.

Content marketing has opened up prospects of generating useful content that will not only help the users looking for information but also help marketers to promote their products. Another key aspect of content marketing is retaining readership and hence the followers. Marketing through content gives the opportunity to generate relevant information systems that are easy to read and add value to the person who seeks knowledge.

If you are expecting people to read every word you write, then you may want to rethink how you write. The "F" is for how fast people scan through online materials as they seek out something that may catch their interest. You may have the catchiest title, compelling information, or controversial topic devised for sharing with others. However, if you do not take into consideration the "F", then people will not read your materials.