Marketing: Plain English Words Make the Sale - Here's How - 0 views
-
David Leonhardt on 11 Mar 22Literacy rates around the world are abysmal. By around the world, I include in America. Over half of Americans cannot easily read to a grade six reading level. And if they can't read your message easily, they won't read it at all. At the most basic level, shorter words and shorter sentences improve readability.