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Strategies are provided for marketing online articles and blog posts to support a writer's efforts to increase their readership and monetize their work. All too often after completing an online writing project or blog post, writers fail to take full advantage of the online resources available to them for promoting their work. Building a web presence is an essential component of writing, which cannot be overlooked. Writers who desire to capitalize on their ideas and knowledge must employ as many social media tools as possible to expand their readership.

Strategies for overcoming problems bloggers encounter everyday include how to establish expertise, completing a blog self evaluation, and purpose of posts.