Group items tagged

Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?

A new world is coming. It's scary. Freaky. Over the freaky line, if you will. But it is coming. Investors like Ron Conway and Marc Andreessen are investing in it. Companies from Google to startups you've never heard of, like Wovyn or Highlight, are building it. With more than a couple of new ones already on the way that you'll hear about over the next six months.

"Project Tango is Google's attempt to build a device which is intimately acquainted with its surroundings "

"Project Tango is Google's attempt to build a device which is intimately acquainted with its surroundings "

"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"

"Through the design, development and implementation of the Living Room of the Future (LRoTF), we build upon existing work to progress two strands of research. The first explores how media broadcasters may utilise Object-Based Media (OBM) to provide more immersive experiences. Created in conjunction with the BBC R&D the LRofTF utilizes OBM to dynamically customise television content according to audiences' personal, contextual and derived data. OBM works by breaking media into smaller parts or 'objects', describing how they relate to each other semantically, and then reassembling them into personalized programmes. In addition to this media-delivery aspect, the LRoTF explores data protection issues that arise from OBM's use of data by integrating with the privacy-enhancing Databox system. "

"Is it the ultimate surveillance scenario or a step forward in the passenger experience? Or maybe a little bit of both?? Vendors are cooperating today to deliver integrated biometrics in the inflight entertainment system,"

"Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called "Sensations" that seeks to raise the emotional appeal of the midsize sedan, which is often viewed in a more practical, economical light."

To celebrate its fifth birthday, Philips is extending the compatibility of its smart lights to sync with media

"The BBC is doing cutting-edge research into Visual Perceptive Media, virtual reality and facial coding technologies. But do we want our shows to be tailored to our age, gender, and tastes? And what happens to all that data?"