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Ian Forrester

Will you tell Starbucks your name? - BBC News - 0 views

www.bbc.co.uk/...magazine-17356957

starbucks name bbc data privacy things coffee barista

shared by Ian Forrester on 07 Dec 15 - No Cached
  • Ian Forrester on 07 Dec 15
     
    Coffee chain Starbucks has begun asking its UK customers their names in a bid to appear more friendly. But do people really want to be on first name terms with their barista?
Ian Forrester

Programmatic Beyond Advertising: A Not-So-Distant Future | CMF Trends - 0 views

trends.cmf-fmc.ca/...ontent-a-not-so-distant-future

advertising future trends perceptivemedia perceptive real-time bidding media social media

shared by Ian Forrester on 16 Oct 15 - No Cached
  • Ian Forrester on 16 Oct 15
     
    Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?
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