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A new world is coming. It's scary. Freaky. Over the freaky line, if you will. But it is coming. Investors like Ron Conway and Marc Andreessen are investing in it. Companies from Google to startups you've never heard of, like Wovyn or Highlight, are building it. With more than a couple of new ones already on the way that you'll hear about over the next six months.

"Through the design, development and implementation of the Living Room of the Future (LRoTF), we build upon existing work to progress two strands of research. The first explores how media broadcasters may utilise Object-Based Media (OBM) to provide more immersive experiences. Created in conjunction with the BBC R&D the LRofTF utilizes OBM to dynamically customise television content according to audiences' personal, contextual and derived data. OBM works by breaking media into smaller parts or 'objects', describing how they relate to each other semantically, and then reassembling them into personalized programmes. In addition to this media-delivery aspect, the LRoTF explores data protection issues that arise from OBM's use of data by integrating with the privacy-enhancing Databox system. "

Uber, realizing it had hundreds of millions of people in its back seats as a captive audience, just announced it will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips. The notifications would be customized to the length and locations of each person's ride, but only with permission from the user.