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Ian Forrester

How Advertisers Use Internet Cookies to Track You - 0 views

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    It's rarely a coincidence when you see Web ads for products that match your interests. WSJ's Christina Tsuei explains how advertisers use cookies to track your online habits.
Ian Forrester

Programmatic Beyond Advertising: A Not-So-Distant Future | CMF Trends - 0 views

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    Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?
Ian Forrester

Facebook told advertisers it can identify teens feeling 'insecure' and 'worthless' | Te... - 0 views

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    "Leaked documents said to describe how the social network shares psychological insights on young people with advertisers"
Ian Forrester

Russian billboard advertising contraband hides when it recognises cops | Naked Security - 0 views

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    Of course there are a gazillion ways this kind of thing will go wrong. I'm more interested in the general phenomenon of smart devices identifying us automatically and without our knowledge.
Ian Forrester

Burger King hijacks the Google Assistant, gets shut down by Google | Ars Technica - 0 views

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    Burger King hijacks the Google Assistant, gets shut down by Google Burger King's ad invokes the "OK Google" hotword to advertise fast food; gets blocked.
Ian Forrester

Lightvert's Echo - 0 views

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    "ECHO is a new type of patent-protected persistence of vision (PoV) display technology which temporarily and safely prints an image directly onto the viewers' eye. It is a revolutionary display medium for the out of home advertising industry, which has not seen disruption since the invention of the LED screen. "
Ian Forrester

Class action lawsuit alleges Fitbit misled buyers - 0 views

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    "A California man has filed a class action suit against Fitbit, alleging that the company's sleep tracking is inaccurate and constitutes false advertising. "
Ian Forrester

Pi-hole®: A black hole for Internet advertisements - curl -sSL https://instal... - 0 views

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    "Network-wide ad blocking via your own Linux hardware No client-side software required Install by running one command: curl -sSL https://install.pi-hole.net | bash"
Ian Forrester

South Park trolled Amazon Echo owners in the best way possible | TechCrunch - 0 views

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    "This is one of the minor dangers of owning an Amazon Echo. Most anyone can activate the device by just saying the wake word, including Cartman. And in the season opener of South Park, that's exactly what happened. If someone watched that episode of South Park in the same room as an Echo, their Amazon shopping list was filled with random, gross items. This example shows the potential danger of having a voice-activated shopping assistant. It's easy to imagine a potential rogue advertisement, online or elsewhere, that could, in theory, say the right words to order a particular product - like a South Park box set."
Ian Forrester

Smart Billboards Recognize Cops - Schneier on Security - 0 views

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    Of course there are a gazillion ways this kind of thing will go wrong. I'm more interested in the general phenomenon of smart devices identifying us automatically and without our knowledge.
Ian Forrester

Samsung smart TVs inserting ads into third-party apps | Ars Technica - 0 views

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    People with smart TVs from Samsung have been complaining that the electronics maker is inserting Pepsi ads during the playback of their own, locally stored movies.
Ian Forrester

Are your devices always listening to you? Psychtech podcast - 0 views

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    Episode 55: This week we discuss why some people believe that their devices are always watching or listening to them. Oh, and whether or not it's true. Companies are finding more creative ways to target ads and content and consumers are consenting every day. But what are they consenting to?
Ian Forrester

Uber wants to feed you all kinds of content during your next ride | The Verge - 0 views

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    Uber, realizing it had hundreds of millions of people in its back seats as a captive audience, just announced it will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips. The notifications would be customized to the length and locations of each person's ride, but only with permission from the user.
Ian Forrester

The giant Piccadilly billboard is going to track cars to target ads | WIRED UK - 0 views

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    Coca-Cola, Hyundai, Samsung and L'Oréal have all signed up to the new screen, which can recognise vehicle make, model and colour to target adverts
Ian Forrester

Toyota Targets More Than 80 Twitter Ads Based on Emoji Use | Adage India - 0 views

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    "Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called "Sensations" that seeks to raise the emotional appeal of the midsize sedan, which is often viewed in a more practical, economical light."
Ian Forrester

Probing the Dark Side of Google's Ad-Targeting System - MIT Technology Review - 0 views

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    Researchers say Google's ad-targeting system sometimes makes troubling decisions based on data about gender and other personal characteristics.
Ian Forrester

Burger King debuts Whopper ad that triggers Google Home devices - Business Insider - 0 views

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    burger King will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.
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