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Ian Forrester

Personalised marketing at scale is the next big thing in digital | Media Network | The ... - 0 views

www.theguardian.com/...lised-marketing-digital-future

personalised marketing scale guardian the guardian network media privacy internet perceptivemedia perceptiveradio perceptive broadcast tv radio

shared by Ian Forrester on 28 Mar 15 - No Cached
  • Ian Forrester on 28 Mar 15
     
    "Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"
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