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Ian Forrester

Toyota Targets More Than 80 Twitter Ads Based on Emoji Use | Adage India - 0 views

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    "Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called "Sensations" that seeks to raise the emotional appeal of the midsize sedan, which is often viewed in a more practical, economical light."
Ian Forrester

WhatsApp to share user data with Facebook for ad targeting - here's how to opt out | Te... - 0 views

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    "Facebook-owned messaging giant WhatsApp has announced a big change to its privacy policy which, once a user accepts its new T&Cs, will see it start to share some user data with its parent company - including for ad-targeting purposes on the latter service."
Ian Forrester

The giant Piccadilly billboard is going to track cars to target ads | WIRED UK - 0 views

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    Coca-Cola, Hyundai, Samsung and L'Oréal have all signed up to the new screen, which can recognise vehicle make, model and colour to target adverts
Ian Forrester

Probing the Dark Side of Google's Ad-Targeting System - MIT Technology Review - 0 views

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    Researchers say Google's ad-targeting system sometimes makes troubling decisions based on data about gender and other personal characteristics.
Ian Forrester

WhatsApp-Facebook data-sharing deal probed by UK privacy watchdog | TechCrunch - 0 views

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    "Just one day after WhatsApp revealed a sea-change in its attitude to user data, by detailing plans to share the mobile numbers and last seen status of its users with parent company Facebook for ad-targeting and marketing purposes, the UK's data protection watchdog has fired a warning shot across Zuckerberg's bows by announcing it intends to investigate the arrangement"
Ian Forrester

USB Proxy Rats Out Your Devices' Secrets | Hackaday - 0 views

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    "If you need to reverse-engineer a USB protocol on a computer running Linux, your work is easy because you control everything on the target system - you can just look at the raw USB data. If you'd like to reverse-engineer a USB device that plugs into a game console, on the other hand, your work is a lot harder. Until now."
Ian Forrester

Are your devices always listening to you? Psychtech podcast - 0 views

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    Episode 55: This week we discuss why some people believe that their devices are always watching or listening to them. Oh, and whether or not it's true. Companies are finding more creative ways to target ads and content and consumers are consenting every day. But what are they consenting to?
Ian Forrester

98 personal data points that Facebook uses to target ads to you - The Washington Post - 0 views

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    Say you're scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Maybe your mother's birthday is coming up, and Facebook's showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram's promoting Chrysler dealerships. Whatever the subject, you've seen ads like this. You've wondered - maybe worried - how they found their way to you.
Ian Forrester

Troy Hunt: Data from connected CloudPets teddy bears leaked and ransomed, exposing kids... - 0 views

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    "Only a couple of weeks ago, there were a lot of news headlines about how Germany had banned an internet-connected doll called "Cayla" over fears hackers could target children. One of their primary concerns was the potential risk to the privacy of children:"
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