Group items tagged

"Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"

"Users of Turkey's equivalent to Reddit received an unsettling message late last night. Across the site, users began complaining that they'd received a mysterious DM from an account named "iamwaldo" that left many people feeling paranoid and anxious. It appears that was the intention of the message, which is actually a viral marketing ploy to promote the new season of Black Mirror."

It sounds innocent enough. But users are growing suspicious of the app's whimsical, canned questions, many of which read like a marketing survey.

"Just one day after WhatsApp revealed a sea-change in its attitude to user data, by detailing plans to share the mobile numbers and last seen status of its users with parent company Facebook for ad-targeting and marketing purposes, the UK's data protection watchdog has fired a warning shot across Zuckerberg's bows by announcing it intends to investigate the arrangement"

"If you keep your fitness-related New Year's resolutions in 2015, it'll likely be thanks to the new wave of devices and apps that have taken monitoring things like newborn sleep patterns and blood oxygenation from geek hobby to mass-market juggernaut. But what happens when companies have access to the most mundane details about our bodies? "

burger King will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.

"Have you noticed that news stories and marketing material about Artificial Intelligence are typically illustrated with clichéd and misleading images ?"

"Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood. The effort, by Saatchi & Saatchi L.A., is part of a broader campaign for the 2018 Camry called "Sensations" that seeks to raise the emotional appeal of the midsize sedan, which is often viewed in a more practical, economical light."

"Mozilla sneaked a browser plugin that promotes Mr. Robot into Firefox-and managed to piss off a bunch of its privacy-conscious users in the process."