98 personal data points that Facebook uses to target ads to you - The Washington Post - 0 views
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Ian Forrester on 22 Aug 16Say you're scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Maybe your mother's birthday is coming up, and Facebook's showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram's promoting Chrysler dealerships. Whatever the subject, you've seen ads like this. You've wondered - maybe worried - how they found their way to you.