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"Just one day after WhatsApp revealed a sea-change in its attitude to user data, by detailing plans to share the mobile numbers and last seen status of its users with parent company Facebook for ad-targeting and marketing purposes, the UK's data protection watchdog has fired a warning shot across Zuckerberg's bows by announcing it intends to investigate the arrangement"

23andMe announced what Forbes reports is only the first of ten deals with big biotech companies: Genentech will pay up to $60 million for access to 23andMe's data to study Parkinson's. You think 23andMe was about selling fun DNA spit tests for $99 a pop? Nope, it's been about selling your data all along.

"Smartphone users are always looking for free wi-fi but at what price does it come? Businesses are looking at ways to make the free wi-fi they offer work for them too. It can track our movements through our phones and reveal a great deal about us to those who have something to sell. "

Unroll.me is apologizing for a lack of transparency, but not for selling info.