Tesco Mobile has announced a new optional scheme in which its customers can get £3 a month off their phone bill. In return, customers agree to see adverts on their lockscreen "every few times" they unlock their phone.
"Just one day after WhatsApp revealed a sea-change in its attitude to user data, by detailing plans to share the mobile numbers and last seen status of its users with parent company Facebook for ad-targeting and marketing purposes, the UK's data protection watchdog has fired a warning shot across Zuckerberg's bows by announcing it intends to investigate the arrangement"
"MorphCast is a new adaptive interactive format that engages audiences whilst protecting their privacy. MorphCast combines interactive video with emotional and demographic response to create a new type of adaptive video experience within the mobile device, powered by artificial intelligence and without the need for plug-ins, apps or the user's personal data. It runs on nearly every smartphone, tablet or PC through a URL."
"After my phone got stolen, I quickly realized just how much of my personal information and data the thief had instantly obtained. So, I let another phone get stolen. This time my phone was pre-programmed with spyware so I could keep tabs on the thief in order to get to know him. However, to what extent is it possible to truly get to know someone by going through the content of their phone?"