Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
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aking the checkin and making it philanthropic
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lets users post their actions via SMS, web, email, Foursquare or Google Talk.
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ach act earns the user points that can be redeemed for actual rewards and discounts
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Dan Shapiro » Vesting is a hack - 1 views
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Startups are a lot of work! He quits AcmeCorp and takes a cushy executive gig at a fortune-500 tech firm. Jill's left solo. Years pass. Jill first works without salary, then pays herself a pittance. She bootstraps the company, starting with consulting and moving on the develop a highly successful web service. As she brings on staff, she issues stock to new employees, ultimately handing out a half-million shares of the company. Eventually she's the CEO of a 50-person firm, pulling down a respectable $200k per year as the CEO; nearly as much as Jack's pulling down at his gig (not including his benefits and bonuses).
Web Analytics by KISSmetrics - 1 views
The 7-Stage Evolution of a Socially Responsible Brand - 0 views
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For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
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In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
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We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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ROI Doesn't Mean 'Return on Ignorance' - BusinessWeek - 0 views
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A 2009 study by Mzinga and Babson Executive Education reported that 84 percent of professionals from a variety of industries said that they do not measure ROI within social media. This, tallied with my own experience, suggests there is a widespread desire to jump into social networking without all—or even some—of the answers. But not making the attempt to explore metrics is not an option for businesses with long-term vision and goals. ROI does not mean "Return on Ignorance."
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The barrier to entry in social networks is much lower than in most other communications and branding channels. In many cases, establishing a presence in these networks is free. But remember the saying, "nothing in life is free?" The same holds true in social media. Your time has a price tag, and resources don't materialize without costs. At the same time, the imperative of social media is real.
Build, market, measure in parallel - LaunchBit - 0 views
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First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
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The trouble is that product traction isn't just about getting a product out the door.
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Your biggest competitor isn't any company or individual. It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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