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Daniel Benoni

Dan Shapiro » Vesting is a hack - 1 views

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    Startups are a lot of work!  He quits AcmeCorp and takes a cushy executive gig at a fortune-500 tech firm.  Jill's left solo. Years pass.  Jill first works without salary, then pays herself a pittance.  She bootstraps the company, starting with consulting and moving on the develop a highly successful web service.  As she brings on staff, she issues stock to new employees, ultimately handing out a half-million shares of the company.  Eventually she's the CEO of a 50-person firm, pulling down a respectable $200k per year as the CEO; nearly as much as Jack's pulling down at his gig (not including his benefits and bonuses).
Aude-Olivia Dufour

ROI Doesn't Mean 'Return on Ignorance' - BusinessWeek - 0 views

  • A 2009 study by Mzinga and Babson Executive Education reported that 84 percent of professionals from a variety of industries said that they do not measure ROI within social media. This, tallied with my own experience, suggests there is a widespread desire to jump into social networking without all—or even some—of the answers. But not making the attempt to explore metrics is not an option for businesses with long-term vision and goals. ROI does not mean "Return on Ignorance."
  • The barrier to entry in social networks is much lower than in most other communications and branding channels. In many cases, establishing a presence in these networks is free. But remember the saying, "nothing in life is free?" The same holds true in social media. Your time has a price tag, and resources don't materialize without costs. At the same time, the imperative of social media is real.
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