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Daniel Benoni

Des points «Air Miles» pour la qualité de vie | André Dubuc | Finances person... - 1 views

  • Bien tannés de consacrer vos précieux week-ends à la taille de la haie, au lavage des vitres ou à la corvée d'aspirateur? Une entreprise privée de Québec donne l'équivalent de points Air Miles à ses employés pour que ceux-ci les échangent contre toutes sortes de services qui embellissent le quotidien, comme des services d'entretien ou des week-ends de détente.
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    We should offer something like that to potential employees.
Aude-Olivia Dufour

Philanthropy Initiatives - 0 views

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    great potential customers
Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
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  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
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    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Aude-Olivia Dufour

Common Impact | Companies Home Page - 0 views

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    potential partner - theresa m. ellis knows raj melville
Daniel Benoni

Build, market, measure in parallel - LaunchBit - 0 views

  • First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
  •  The trouble is that product traction isn't just about getting a product out the door.
  • Your biggest competitor isn't any company or individual.  It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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  • The trouble with my last company was that our experience in software development came from large companies, where your job is just to ship code.
  • So we thought that a launch was just about writing the code.  And, we did that in 6 months.  But, what we didn't account for was that in a startup, you don't have a ready large group of users just waiting to use your product. So, your launch time must also include a cycle of user experience and marketing.
  • So, if you do everything in series in a drawn out way like we did: build, market, measure, it's a cycle that can turn months into years.  Eric Ries suggests that shortening an iterative loop and going through such a loop multiple times quickly is the key to success.  I would take that a step further and suggest not only cutting activities to shorten that loop, but to do as much of this loop in parallel.
  • Our workflow looks like this: get your Unbounce or LaunchRock page up from Day 1 and start marketing before you have a product.  You can gauge interest and get signups from the very beginning until you're done with the first iteration of the product.  Start getting the Craigslist posts out there on Day 1 to get feedback and potential customers immediately.  Once you have enough of an idea of what to build, start mocking up your idea.  Get those mocks back out to potential customers to make sure you're on the right track.  Iterate as much as possible on paper before building, because it's much faster to re-draw than to re-code.  "Delete features" on your paper prototypes as well, reducing what you need to actually build in code.  Try to code as little as possible to shrink that build time to about 1-2 weeks.  By the time you're done building your first prototype, you've already acquired users from doing marketing in parallel.  This puts you in a position to start measuring usage and gauging interest immediately before iterating through that loop again.
  • Build, market, measure should happen as much as possible in parallel to reduce your launch time and keep your money, morale, and support up.
Rachel Chaikof

Here's How Apple Makes You Fall in Love with Its MacBooks - 0 views

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    This article can give us some ideas for when we are presenting Invup's platform to potential clients and letting them try out the demo.
Daniel Benoni

Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising - 0 views

  • Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising
  • Most parent organizations, charities, teams, and other non-profits can always use as many volunteers and donors as they can get.Organizations have difficulty finding volunteers for a variety of reasons.
  • the smaller and more local the organization is, the smaller the number of potential volunteers there are available.
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  • a community soup kitchen will never be able to recruit as many volunteers that a national hunger relief charity will be able to.
  • smaller nonprofit organizations have the same needs that the larger ones have
  • fundraising, there is always a need for a fund-raising chairman, a person to do publicity, team leaders and members and the list goes on
  • virtual volunteers.-Volunteermatch.org -Networkforgood.org -Charityguide.org -icouldbe.org -Onlinevolunteering.org -Serviceleader.org -WorldVolunteerWeb.org -Youthxchange.net
  • For example, if you are in need of a graphic designer you might be able to find a virtual volunteer half-way across the country willing to design your fundraising promotional materials.
  • Managing virtual volunteers requires a person with good communication and computer skills.
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
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  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
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    Partership between different fraternities and how they want to improve their brand image.
Daniel Benoni

CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views

  • Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
  • ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
  • Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
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  • The applicant must be financially sound, and Bell will be strongly impressed by organizations with low administrative costs which can offer a partnership that will fit its corporate vision and strengthen its position in the niches it wants to occupy.
  • crucial for Bell to have telecommunications exclusivity in the project
  • s it a unique made-in-Canada concept?
  • Is it likely to attract positive public attention?", "Is the applicant a Bell Canada customer or potential customer?", "Does this proposal present an opportunity for a commercial return for Bell?", and "Will there be a role for Bell employees to play?" No organization, Foster points out, will ever meet all of the criteria, "... but the more 'Yes's, the better your chances."
  • Offer proposals that make commercial sense to Bell Canada
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    Charity Sponsorship.. from the company point of view. Good to read before we go meet a company for a feedback!
Daniel Benoni

HOW TO: Decide Which Charities Your Business Should Support - 0 views

  • Giving is big business. Every year non-profit organizations solicit companies in the hope of obtaining
  • Giving USA reports corporate giving increased 5.5% to $14.1 billion in 2009.
  • Businesses are willing to give, but are often confused as to which causes might be best for them.
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  • Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.
  • on’t forget your employees
  • Clarify your business’ values
  • Find out where your stakeholders are donating
  • First Steps
  • Picking a Charity
  • Determine the criteria for the potential charity
  • arrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria
  • Compare mission statements
  • Make sure organizations are registered
  • Transparency and accountability
  • Trustworthy non-profits will discuss their programs and finances
  • Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign.
  • Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.
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    This article is the bomb. We should rehearse it before pitching to a company and show how the process should be done and how we can help them go through it with Invup!
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
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    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
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