Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
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aking the checkin and making it philanthropic
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lets users post their actions via SMS, web, email, Foursquare or Google Talk.
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ach act earns the user points that can be redeemed for actual rewards and discounts
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How to effectively launch your new product or service | PressDoc Blog - 0 views
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1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.
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2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.
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3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.
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What Do You Stand For? - 1 views
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10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
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My one cause marketing prediction is that by the end of 2012
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2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
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The 5 Minute Guide To Cheap Startup Advertising - 0 views
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trategy #1: Try to Get Permission
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Strategy #2: Use Advertising to Test
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Use advertising as a testing tool rather than a long-term stream of customers.
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Dan Shapiro » Vesting is a hack - 1 views
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Startups are a lot of work! He quits AcmeCorp and takes a cushy executive gig at a fortune-500 tech firm. Jill's left solo. Years pass. Jill first works without salary, then pays herself a pittance. She bootstraps the company, starting with consulting and moving on the develop a highly successful web service. As she brings on staff, she issues stock to new employees, ultimately handing out a half-million shares of the company. Eventually she's the CEO of a 50-person firm, pulling down a respectable $200k per year as the CEO; nearly as much as Jack's pulling down at his gig (not including his benefits and bonuses).
Users Know: 6 Questions To Ask Before Launching a New Feature - 0 views
Companies See Volunteering As a Benefit | Atlantic Philanthropies - 0 views
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She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.
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As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.
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For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.
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Yael Cohen: The New Generation of Karma Junkies - 0 views
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Flash forward to 2011, and philanthropy is the new black. Everywhere you turn, people are spending a few months abroad to build a school
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volunteering at the blood bank in the evenings after they finish their 9-to-5 job. Everyone has a cause
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This nouveau philanthropic righteousness is definitely making the world a better place and is empowering a generation to believe that they, as concerned citizens of the world, can make a difference to global issues
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The 7-Stage Evolution of a Socially Responsible Brand - 0 views
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For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
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In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
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We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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Jason Pugatch: Corporate Philanthropy: The New Popularity Contest - 0 views
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Corporations have, not surprisingly, turned their marketing lens to the social networks, and they're running their corporate giving programs like a race for prom king.
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the neediest and most in need of charity -- are not always those with the loudest voice.
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There's another advantage for Chase to hand out money this way: they're splashed all over your Facebook news feed as good-hearted bankers with whom you might just want to do business. But are these dollars solely devoted to helping charitable organizations, or are they just another way of advertising? A multi-billion dollar corporation shouldn't be allowed to write-off advertising as a charitable contribution.
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TUGG | Technology Underwriting Greater Good - 0 views
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TUGG Is Open Source Philanthropy Funding social innovation that supports entrepreneurship, education and life experiences for young people
Why CSR's Future Matters to Your Company - 1 views
The Spinnaker » Blog Archive » Greek Life competes for volunteering at the On... - 0 views
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included within the campus community, conducted a competition amongst sororities and fraternities for accepting mentors for OCT members.
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The winning team will be announced April 15. The incentives include a trophy from OCT, recognition on campus, volunteer hours for resumes and the experience of helping the community.
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“I suggested we hold a competition,” Andes said, “where teams from sororities and fraternities can compete on the basis of who can accumulate the most number of hours by volunteering at OCT.”
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