Group items tagged

1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.

2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.

3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.