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Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”

Getting In Early

Corporate Social Responsibility isn’t about giving money away and adopting the latest cause of activists. CSR and sustainability are approaches to business operation and execution that build employee engagement, improve environmental performance, create positive social impact, enable operational efficiency, reduce cost, foster innovation, strengthen relationships with customers and consumers and ultimately…create business advantage.

Dave Stangis, VP for Corporate Responsibility with Campbell Soup Company responding to University of Michigan Professor Aneel Karnani’s infamous editorial in The Wall Street Journal, “The Case Against Corporate Social Responsibility.”

Is it the misperception that CSR is a cost, a tagged on responsibility, and therefore, unnecessary for companies? Or that CSR is completely estranged from the notions of capitalism as Professor Karnani believes — and is, in fact, the wrong argument?

1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.

2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.

3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.

included within the campus community, conducted a competition amongst sororities and fraternities for accepting mentors for OCT members. 

The winning team will be announced April 15. The incentives include a trophy from OCT, recognition on campus, volunteer hours for resumes and the experience of helping the community.

“I suggested we hold a competition,” Andes said, “where teams from sororities and fraternities can compete on the basis of who can accumulate the most number of hours by volunteering at OCT.”