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Daniel Benoni

Using Social Media Increases Fundraising by 40% [Study] | NetWitsThinkTank.com - 0 views

www.netwitsthinktank.com/...-fundraising-by-40-percent.htm

fundraising using social media Documentation

shared by Daniel Benoni on 20 May 11 - No Cached
  • owing that non-profit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on personal or peer-to-peer fundraising. The results we’re pretty amazing
  • e found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%.
  • Twitter as a Multiplier Twitter users set higher fundraising goals and raised more money. In fact, Twitter users increased their personal fundraising goals by at least three times more and raised nearly 10 times more online than their peers who did not use Twitter.
  • ...1 more annotation...
  • Overall, participants that adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.
Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

mashable.com/...dailyfeats-social-good

charitable checkin Competitors Documentation

shared by Daniel Benoni on 14 Apr 11 - No Cached
  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
  • ...16 more annotations...
  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
Rachel Chaikof

To Follow or Not To Follow: Should Small Businesses Follow Everyone Back on Twitter? - 0 views

mashable.com/...follow-twitter-business

marketing social media Twitter

shared by Rachel Chaikof on 11 Mar 12 - No Cached
  • Rachel Chaikof on 11 Mar 12
     
    Good tips on follwing...
Rachel Chaikof

11 Top Professionals to Follow on Twitter - 0 views

mashable.com/...twitter-professionals

social media

shared by Rachel Chaikof on 21 Apr 12 - No Cached
  • Rachel Chaikof on 21 Apr 12
     
    Good people to check out for inspiration
Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

mashable.com/...empire-avenue-investment

socialmedia brands empire avenue EA collaborator parnership marketing

shared by Daniel Benoni on 29 Jul 11 - No Cached
  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
  • ...3 more annotations...
  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
  • Daniel Benoni on 29 Jul 11
     
    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

mashable.com/...csr-company-stages

corporate social responsibility stage 7 Documentation

shared by Daniel Benoni on 26 Apr 11 - No Cached
  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
  • ...12 more annotations...
  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
  • Daniel Benoni on 26 Apr 11
     
    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
Rachel Chaikof

Boston College Strategy Course Helps Sharpen Focus Of Corporate Community Involvement -... - 1 views

www.csrwire.com/...orporate-Community-Involvement

CSR

shared by Rachel Chaikof on 12 Mar 12 - No Cached
  • Rachel Chaikof on 12 Mar 12
     
    Wish we could have the opportunity to check out this course!
Rachel Chaikof

Shake the World: It's Not About Finding a Job, It's About Creating a Life - 0 views

www.amazon.com/...ref=sr_1_1

CSR social change

shared by Rachel Chaikof on 16 Jan 12 - No Cached
  • Rachel Chaikof on 16 Jan 12
     
    Just discovered this book via Twitter and looks like it's a must to read for entrepreneurs who want to change the world! I will get the book when I'm done reading my other two books!
Rachel Chaikof

Workplace Giving, Beyond The Numbers - 0 views

www.csrwire.com/...lace-giving-beyond-the-numbers

CSR social change

shared by Rachel Chaikof on 07 Mar 12 - No Cached
  • Rachel Chaikof on 07 Mar 12
     
    Great article on how Wells Fargo is creating a "giving" culture.
Rachel Chaikof

Strengthen Your Workforce Through Volunteer Programs - 0 views

blogs.hbr.org/...gthen_your_workforce_thro.html

Volunteer CSR

shared by Rachel Chaikof on 07 Mar 12 - No Cached
  • Rachel Chaikof on 07 Mar 12
     
    Must to read - GOOD info to put in your reports!
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