For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
The We First Community: Where Social Technology Meets Social Change | Business 2 Community - 1 views
The 7-Stage Evolution of a Socially Responsible Brand - 0 views
-
-
In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
-
We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
- ...12 more annotations...
« First
‹ Previous
41 - 44 of 44
Showing 20▼ items per page