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Daniel Benoni

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard - 0 views

mashable.com/...empire-avenue-investment

socialmedia brands empire avenue EA collaborator parnership marketing

shared by Daniel Benoni on 29 Jul 11 - No Cached
  • Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
  • Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The real-life success of a company seems to directly correspond with EA’s scoring algorithm. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? “We really look at the following: Activity (how much and what you do), audience (who’s listening) and engagement/interaction (how are people engaging you),” Dups said. “So if you can break down any network in that way, you can figure out what we listen to.”
  • Getting In Early
  • ...3 more annotations...
  • So if brands aren’t necessarily going by their EA network score to judge their return on investment, how do they know if their time is well spent? Robert Scoble thinks it’s too early to say whether brands will see a major return on their EA investment. “It’s something fun to play around with, but that’s all I’d be doing right now if I were a company,” Scoble said. “That said, you could get a lot of PR by playing around with services in early stages of the game. Everyone remembers [the companies that were early to] blogging and Twitter. No one cares about the 3,000th one there.”
  • Intel is seeing results from being an early adopter. “As one of the first Fortune 50 brands on EA, we got first-mover credit,” explained Rhoads. “People noticed we were participating and were able to interact directly through the game with a very active, pre-existing community. It’s very satisfying to invest in that community and I think gratifying and perhaps surprising when a brand re-invests back in you. As far as results are concerned, it’s hard to tell.”
  • While larger companies are always among first adopters for new social networking sites because they have more resources and staff, the true test will be if smaller companies will flock to EA as they have to Facebook and Twitter. Most companies will likely need harder evidence of return on investment in order to justify getting into the game
  • Daniel Benoni on 29 Jul 11
     
    Potential partner, they could use our score in their algorithm, we could ask them some question about their algorithm, we offer them a social value in their score and they drive us really interesting traffic and brands! To check soon!
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

activecitizen.tufts.edu/?pid=914&c=838

tufts partner fraternities philanthropy community involvement

shared by Daniel Benoni on 12 May 11 - No Cached
  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
  • ...8 more annotations...
  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
  • Daniel Benoni on 12 May 11
     
    Partership between different fraternities and how they want to improve their brand image.
Daniel Benoni

What is the best way to do customer discovery when all I have is an idea? I don't want ... - 0 views

sprouter.com/...ea-i-don-t-want-to-build-a-pro

Target customer Needs

shared by Daniel Benoni on 20 May 11 - No Cached
  • What is the best way to do customer discovery when all I have is an idea? I don't want to build a prototype until I know the idea is valid and that it's worth doing.
  • Read up on Lean Startup from CustDev.com and AshMaurya.com.
  • write down your hypotheses and assumptions around the idea you have
  • ...5 more annotations...
  • Benjamin Yoskovitz
  • identify a target market and speak to (ideally in-person) 30-50 people in that market and validate (or invalidate) whether they have the problem you think you can solve.
  • If they do have that problem, then you can find a way to build a prototype or even just put together an HTML prototype or a Powerpoint deck together and go back to those people and interview them about your solution. If that validates, then you build.
  • Chances are when you do Problem Interviews you’ll find there are holes in your reasoning. You’ll go back and change your hypotheses and assumptions and do it again.
  • Bottom line – you absolutely do NOT need a prototype to validate an idea.
Daniel Benoni

Using Social Media Increases Fundraising by 40% [Study] | NetWitsThinkTank.com - 0 views

www.netwitsthinktank.com/...-fundraising-by-40-percent.htm

fundraising using social media Documentation

shared by Daniel Benoni on 20 May 11 - No Cached
  • owing that non-profit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on personal or peer-to-peer fundraising. The results we’re pretty amazing
  • e found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%.
  • Twitter as a Multiplier Twitter users set higher fundraising goals and raised more money. In fact, Twitter users increased their personal fundraising goals by at least three times more and raised nearly 10 times more online than their peers who did not use Twitter.
  • ...1 more annotation...
  • Overall, participants that adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.
Daniel Benoni

Facebook Launches Non-Profit Resource Center - 0 views

mashable.com/...facebook-non-profit-page

facebook launches non profit Documentation Competitors

shared by Daniel Benoni on 17 May 11 - No Cached
  • Facebook is launching a resource center to help non-profits use the social network.
  • The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.
  • how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience
  • ...4 more annotations...
  • he Resource Center will also include a spotlight section for successful non-profits and a success stories app where Facebook will showcase best practices and try to build a community around shared stories and advice.
  • The resource center is clearly meant to provide non-profits tools, but it’s also a sign that Facebook is taking social good seriously. Facebook has been a home to online philanthropy for some time, but it is not the only game in town.
  • t’s important from a business perspective to establish Facebook as a hub for non-profits online, but ultimately the cause — and social good — should come first.
  • The page has already raked in more than 410,000 Likes and only seems to be growing. Has social good hit the mainstream? Should more companies create resource centers?
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

mashable.com/...csr-company-stages

corporate social responsibility stage 7 Documentation

shared by Daniel Benoni on 26 Apr 11 - No Cached
  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
  • ...12 more annotations...
  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
  • Daniel Benoni on 26 Apr 11
     
    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
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