Skip to main content

Home/ Invup documentation/ Group items tagged open

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Daniel Benoni

TUGG | Technology Underwriting Greater Good - 0 views

www.tugg.org/index.html

Technology Underwriting Greater Good

shared by Daniel Benoni on 20 Jul 11 - Cached
  • TUGG Is Open Source Philanthropy Funding social innovation that supports entrepreneurship, education and life experiences for young people
  • Daniel Benoni on 20 Jul 11
     
    TUGG Is Open Source Philanthropy Funding social innovation that supports entrepreneurship, education and life experiences for young people in New England.
Daniel Benoni

How to effectively launch your new product or service | PressDoc Blog - 0 views

blog.pressdoc.com/...ur-new-product-or-service.html

how to launch product press release

shared by Daniel Benoni on 16 Jul 11 - No Cached
  • 1. Define the message you want to communicate and to whom If you’re launching your company, introducing a new service or making another important announcement, first ask yourself why people should care about it.
  • 2. Write your press release(s) Now you know who your audience is and what message to bring across, it’s time to craft the actual press release. Remember, the goal of the press release is to convince journalists, bloggers and other influencers that your story is worth spreading to their following. Writing a good press release warrants an entire different article, but the most important thing to remember is to tell a story.
  • 3. Create a list of PR contacts It’s time to create an overview of all the bloggers, journalists and influencers you want to reach. Let’s call them your PR contacts.
  • ...6 more annotations...
  • 4. Optional: Determine which outlet gets the scoop In today’s media landscape, a story covered 15 minutes ago by another blog can already be considered old news. Therefore depending on the type of news and the market you’re in it might be wise to give one specific media channel the scoop.
  • 8. Distribute your press release In a previous step you set up draft emails for all your PR contacts, now is the time to send them.
  • 6. Write draft emails In the previous step you have probably only sent out the news to a handful of contacts on your contact list.
  • 7. Make the announcement When the day finally comes, you can publish your press release (or have it published automatically if you’re using the schedule option).
  • 5. Send personalized emails to journalists, under embargo If you decided not to give the scoop to a certain blog you can still let journalists know about your announcement before you actually make it public.
  • 9. Thank the people that covered your story Congratulations! Now that your press release is out in the open you should see some coverage happening. Be sure to enjoy all the free publicity your company receives and thank the people that cover your story via a personal email so you can start building a relationship with them for your future press releases.
  • Daniel Benoni on 16 Jul 11
     
    couverture de presse, press release
1 - 4 of 4
Showing 20▼ items per page