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Daniel Benoni

Using Social Media Increases Fundraising by 40% [Study] | NetWitsThinkTank.com - 0 views

  • owing that non-profit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on personal or peer-to-peer fundraising. The results we’re pretty amazing
  • e found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%.
  • Twitter as a Multiplier Twitter users set higher fundraising goals and raised more money. In fact, Twitter users increased their personal fundraising goals by at least three times more and raised nearly 10 times more online than their peers who did not use Twitter.
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  • Overall, participants that adopted integrated social media tools increased their fundraising by as much as 40 percent compared to their peers who weren’t using the available online tools.
Daniel Benoni

Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising - 0 views

  • Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising
  • Most parent organizations, charities, teams, and other non-profits can always use as many volunteers and donors as they can get.Organizations have difficulty finding volunteers for a variety of reasons.
  • the smaller and more local the organization is, the smaller the number of potential volunteers there are available.
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  • a community soup kitchen will never be able to recruit as many volunteers that a national hunger relief charity will be able to.
  • smaller nonprofit organizations have the same needs that the larger ones have
  • fundraising, there is always a need for a fund-raising chairman, a person to do publicity, team leaders and members and the list goes on
  • virtual volunteers.-Volunteermatch.org -Networkforgood.org -Charityguide.org -icouldbe.org -Onlinevolunteering.org -Serviceleader.org -WorldVolunteerWeb.org -Youthxchange.net
  • For example, if you are in need of a graphic designer you might be able to find a virtual volunteer half-way across the country willing to design your fundraising promotional materials.
  • Managing virtual volunteers requires a person with good communication and computer skills.
Daniel Benoni

Tufts fraternities partner to maximize community impact and philanthropy - Jonathan M. ... - 0 views

  • Last month, Tufts Inter Fraternity Council, made up of representatives from all the fraternities on campus, launched a partnership with Tisch College to strengthen their capacity to have a positive and constructive impact on campus, in the local area, and in the global community.
  • As I worked on that and heard about the fundraising and volunteering that other fraternities were doing I started thinking about the impact we could have through collaboration
  • philanthropy summit for organizations to share fundraising resources and tips, and found that other fraternities were looking for ways to collaborate as well
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  • each of the ten fraternity chapters on campus agreed to sign on and to collaborate on a philanthropic endeavor this semester and in the future
  • all fraternities will collaborate philanthropically around an agreed upon theme, sharing resources and co-sponsoring fundraising events together
  • Because fraternities at Tufts are already so busy with their individual chapter philanthropic activities, it was initially challenging to get all the chapters to sign on
  • However, once everyone came to the understanding that this was not intended to be a burden but rather a supplement to their ongoing activities, things began to develop well.
  • ollaboration really has great potential for better utilizing our manpower to maximize the effect we can have
  • hopes the partnership will help change some of the stereotypes about fraternities.  “While the point of this project is to increase the philanthropic activity of chapters, it is also very much to improve recognition of the philanthropic work chapters have been doing for a while now,
  • reek chapters participate in or host multiple philanthropy events a semester and the campus doesn't always hear about them, so by bringing all of the chapters together it is hoped that awareness of fraternity charitable activity will increase.
  • that people often have misconceptions about fraternities and don’t hear about the good work fraternities do - even though that is the bulk of what they are about. “I actually came to Tufts partly because I thought it didn’t have a strong Greek presence, which was something I really wasn’t interested in,” he explained.  “But when I got here I found positive role models in upperclassmen fraternity members and I was particularly impressed with the goals of Delta Tau Delta.
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    Partership between different fraternities and how they want to improve their brand image.
Aude-Olivia Dufour

Generation X (born 1965-1981) Profile - Volunteering in America - 0 views

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    30-5o yrs old (our target market) fundraising is most important activity and educational most important category
Aude-Olivia Dufour

Wild Apricot Blog : 100 More Online Tools for Non-Profits - Part 1 - 1 views

  • Fundraising Software, Online Payments, Donor Management In addition to 4aGoodCause, ActiveGiving, Antharia|onDeposit, DonateNow, Donor Perfect, Donor Tools, eTapestry, GiftTool Solutions, Orange Leap, and Sage Fundraising 50, which we listed previously, you might take a look at these options:
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    tools that can be interesting for us too!
Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
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    Social gaming (not game dynamics :) in fundraising campaign...
Daniel Benoni

Companies See Volunteering As a Benefit | Atlantic Philanthropies - 0 views

  • She's been to Sri Lanka and South Africa as a participant in Accenture Development Partnerships, a program that sends employees to work on nonprofit projects in developing countries.
  • As more employees see volunteer work as a way to learn new skills or move their careers forward, volunteering has become a sort of corporate benefit.
  • For an annual fee between $5,000 and $50,000, companies can give their employees access to a VolunteerMatch list of 55,300 nonprofits seeking help. Nonprofits join for free.
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  • Field said one major attraction for companies is the chance to align their employee volunteer programs with the objective of their business.
  • Volunteer programs are tied efforts to retain two major employee groups, younger workers looking for work-life balance and ready-to-retire older workers who want to serve their communities,
  • Bramhall, 29 agreed the Development Partnerships program is a retention tool for Accenture.
  • Workers who are part of Gen Y say they want a job that lets them also exercise their personal values and beliefs, according to a study by Deloitte & Touche USA LLC. The study shows 62 percent of Gen Y respondents between the ages of 18 and 26 want to work for companies that give them a chance to use their skills to help a nonprofit.
  • Lupe Garcia, associate general counsel in the legal department at Gap, Inc. said her supervisors have recognized the fundraising and communication skills she developed in her volunteer work have increased her skills
  • Employees at Gap can spend up to five hours of paid time each month on a volunteer activity. If they spend 15 hours of their own time volunteering, Gap will give $150 to the organization, as well as matching any employee donations.
  • "An important driver in wanting to do this was really a desire to do something with my skills that had a broader impact, that had a deeply social impact," Coghlan said.
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