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Ed Webb

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views

  • this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
  • the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
  • direct socia
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  • Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent
  • if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
  • the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself
  • the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 
  • "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"
  • only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app
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    Heh. Social is really social, not 'social' - who knew?
Ed Webb

Mark Zuckerberg says the email's end is nigh. LOL | John Naughton | Comment is free | T... - 1 views

  • I can absolutely envision the rather hellish future, in which we use one of four organizations - Facebook, Apple, Amazon, or Google - for all of our media and communications needs, including talking, chatting, messaging, reading books, watching TV, listening to music, etc, etc.
Ed Webb

Study Finds No Link Between Social-Networking Sites and Academic Performance - Wired Ca... - 0 views

  • no connection between time spent on social-networking sites and academic performance
  • The trouble with social media is it stunts the development of social skills. Now we learn that time spent on social media does not damage GPA, which implies it's benign. What a tragedy. And precisely the mistaken impression that social development stunting craves.
  • The study in question focused only on first-year students, and traditional ones at that. (A read through of the study revealed the sample included mostly 18- and 19-year-olds and a few (3%) 20-29-year-olds).
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  • Such a broad generalization based on one narrowly defined study, along with the suggestion that college students should be unconcerned about how much time they spend on SNS, is, at best, naive and, at worst, irresponsible.
  • Will there soon be a study determining that partying had no effect on grades, despite "how often students used them or how many they used"?
Ed Webb

The Wired Campus - At One English College, Facebook Serves as a Retention Tool - The Ch... - 0 views

  • According to Gloucestershire College, in England, Facebook and other social-networking Web sites can do more than provide a platform for vacation photos, favorite quotes, and status updates; they can help reduce dropout rates, the BBC reports.

    The media-curriculum manager at the college, Perry Perrott, says that with the advent of social media, students have been better at keeping in touch with faculty members, which has lead to a “significant improvement in retention.”

    After seeing how popular social-networking sites were with students, Mr. Perry says the college decided to embrace the technology as a cost-free way to further engage the campus.
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