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Ed Webb

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic - 0 views

  • this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
  • the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
  • if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
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  • Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent
  • direct socia
  • the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself
  • the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 
  • "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"
  • only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app
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    Heh. Social is really social, not 'social' - who knew?
Ed Webb

The Wired Campus - At One English College, Facebook Serves as a Retention Tool - The Chronicle of Higher Education - 0 views

  • According to Gloucestershire College, in England, Facebook and other social-networking Web sites can do more than provide a platform for vacation photos, favorite quotes, and status updates; they can help reduce dropout rates, the BBC reports.The media-curriculum manager at the college, Perry Perrott, says that with the advent of social media, students have been better at keeping in touch with faculty members, which has lead to a “significant improvement in retention.”After seeing how popular social-networking sites were with students, Mr. Perry says the college decided to embrace the technology as a cost-free way to further engage the campus.
Ed Webb

Mark Zuckerberg says the email's end is nigh. LOL | John Naughton | Comment is free | The Observer - 1 views

  • I can absolutely envision the rather hellish future, in which we use one of four organizations - Facebook, Apple, Amazon, or Google - for all of our media and communications needs, including talking, chatting, messaging, reading books, watching TV, listening to music, etc, etc.
Ed Webb

Op-Ed Contributor - Lost in the Cloud - NYTimes.com - 0 views

  • the most difficult challenge — both to grasp and to solve — of the cloud is its effect on our freedom to innovate.
  • Apple can decide who gets to write code for your phone and which of those offerings will be allowed to run. The company has used this power in ways that Bill Gates never dreamed of when he was the king of Windows: Apple is reported to have censored e-book apps that contain controversial content, eliminated games with political overtones, and blocked uses for the phone that compete with the company’s products. The market is churning through these issues. Amazon is offering a generic cloud-computing infrastructure so anyone can set up new software on a new Web site without gatekeeping by the likes of Facebook. Google’s Android platform is being used in a new generation of mobile phones with fewer restrictions on outside code. But the dynamics here are complicated. When we vest our activities and identities in one place in the cloud, it takes a lot of dissatisfaction for us to move. And many software developers who once would have been writing whatever they wanted for PCs are simply developing less adventurous, less subversive, less game-changing code under the watchful eyes of Facebook and Apple.
Ed Webb

The Internet Intellectual - 0 views

  • Even Thomas Friedman would be aghast at some of Jarvis’s cheesy sound-bites
  • What does that actually mean?
  • In Jarvis’s universe, all the good things are technologically determined and all the bad things are socially determined
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  • Jarvis never broaches such subtleties. His is a simple world:
  • why not consider the possibility that the incumbents may be using the same tools, Jarvis’s revered technologies, to tell us what to think, and far more effectively than before? Internet shelf space may be infinite, but human attention is not. Cheap self-publishing marginally improves one’s chances of being heard, but nothing about this new decentralized public sphere suggests that old power structures—provided they are smart and willing to survive—will not be able to use it to their benefit
  • Jarvis 1.0 was all about celebrating Google, but Jarvis 2.0 has new friends in Facebook and Twitter. (An Internet intellectual always keeps up.) Jarvis 1.0 wrote that “Google’s moral of universal empowerment is the sometimes-forgotten ideal of democracy,” and argued that the company “provides the infrastructure for a culture of choice,” while its “algorithms and its business model work because Google trusts us.” Jarvis 2.0 claims that “by sharing publicly, we people challenge Google’s machines and reclaim our authority on the internet from algorithms.”
  • Jarvis has another reference point, another sacred telos: the equally grand and equally inexorable march of the Internet, which in his view is a technology that generates its own norms, its own laws, its own people. (He likes to speak of “us, people of the Net.”) For the Technology Man, the Internet is the glue that holds our globalized world together and the divine numen that fills it with meaning. If you thought that ethnocentrism was bad, brace yourself for Internet-centrism
  • Why worry about the growing dominance of such digitalism? The reason should be obvious. As Internet-driven explanations crowd out everything else, our entire vocabulary is being re-defined. Collaboration is re-interpreted through the prism of Wikipedia; communication, through the prism of social networking; democratic participation, through the prism of crowd-sourcing; cosmopolitanism, through the prism of reading the blogs of exotic “others”; political upheaval, through the prism of the so-called Twitter revolutions. Even the persecution of dissidents is now seen as an extension of online censorship (rather than the other way around). A recent headline on the blog of the Harvard-based Herdictproject—it tracks Internet censorship worldwide—announces that, in Mexico and Morocco, “Online Censorship Goes Offline.” Were activists and dissidents never harassed before Twitter and Facebook?
  • Most Internet intellectuals simply choose a random point in the distant past—the honor almost invariably goes to the invention of the printing press—and proceed to draw a straight line from Gutenberg to Zuckerberg, as if the Counter-Reformation, the Thirty Years’ War, the Reign of Terror, two world wars—and everything else—never happened.
  • even their iPad is of interest to them only as a “platform”—another buzzword of the incurious—and not as an artifact that is assembled in dubious conditions somewhere in East Asian workshops so as to produce cultic devotion in its more fortunate owners. This lack of elementary intellectual curiosity is the defining feature of the Internet intellectual. History, after all, is about details, but no Internet intellectual wants to be accused of thinking small. And so they think big—sloppily, ignorantly, pretentiously, and without the slightest appreciation of the difference between critical thought and market propaganda.
  •  
    In which Evgeny rips Jeff a new one
Ed Webb

It's just not working out the way we thought it would « Lisa's (Online) Teaching Blog - 0 views

  • Gradually, closed spaces (Facebook, Ning, even Google if you understand what they’re up to) have become the norm, as have monetized sites. The spaces that were free are no longer free, although many of us freely contributed our own work to these sites, providing the basis of their popularity in the first place. Crowdsourcing, celebrated in story and song, has become the exploitation of the work of others in order to make money or provide cheap customer service. The use of personal information for marketing purposes is widespread, and creative people are leaving the platforms that brought everyone into the agora in the first place. Scholars at first enthusiastic about the future now see it as a lonely place. And I see conversations where people who care deeply about the web, education for the 21st century, and learning theories are beginning to back away from proselytizing about academic openness.
  • it’s about users becoming the products in the marketplace and the amusements in the panopticon
  • Where before it might have made sense to say we should make sure everyone is web literate, now such literacy extends beyond critical thinking about websites into a deeper understanding of what the using the web means for individual privacy and independence. This time, the enemies of openness and freedom won’t need to argue their philosophical reasons – they’ll argue that they’re protecting people. And the trouble is, they may be right.
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  • We need to be the antidote for blind adoption
Ed Webb

Study Finds No Link Between Social-Networking Sites and Academic Performance - Wired Campus - The Chronicle of Higher Education - 0 views

  • no connection between time spent on social-networking sites and academic performance
  • The trouble with social media is it stunts the development of social skills. Now we learn that time spent on social media does not damage GPA, which implies it's benign. What a tragedy. And precisely the mistaken impression that social development stunting craves.
  • The study in question focused only on first-year students, and traditional ones at that. (A read through of the study revealed the sample included mostly 18- and 19-year-olds and a few (3%) 20-29-year-olds).
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  • Such a broad generalization based on one narrowly defined study, along with the suggestion that college students should be unconcerned about how much time they spend on SNS, is, at best, naive and, at worst, irresponsible.
  • Will there soon be a study determining that partying had no effect on grades, despite "how often students used them or how many they used"?
Ed Webb

Social Media and Young Adults | Pew Research Center's Internet & American Life Project - 0 views

  • the move to Facebook -- which lacks a specific tool for blogging within the network -- may have contributed to the decline of blogging among young adults and teens
  • “Microblogging and status updating on social networks have replaced old-style ‘macro-blogging’ for many teens and adults,”
Ed Webb

The powerful and mysterious brain circuitry that makes us love Google, Twitter, and texting. - By Emily Yoffe - Slate Magazine - 0 views

  • For humans, this desire to search is not just about fulfilling our physical needs. Panksepp says that humans can get just as excited about abstract rewards as tangible ones. He says that when we get thrilled about the world of ideas, about making intellectual connections, about divining meaning, it is the seeking circuits that are firing.
  • Our internal sense of time is believed to be controlled by the dopamine system. People with hyperactivity disorder have a shortage of dopamine in their brains, which a recent study suggests may be at the root of the problem. For them even small stretches of time seem to drag.
  • When we get the object of our desire (be it a Twinkie or a sexual partner), we engage in consummatory acts that Panksepp says reduce arousal in the brain and temporarily, at least, inhibit our urge to seek.
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  • But our brains are designed to more easily be stimulated than satisfied. "The brain seems to be more stingy with mechanisms for pleasure than for desire," Berridge has said. This makes evolutionary sense. Creatures that lack motivation, that find it easy to slip into oblivious rapture, are likely to lead short (if happy) lives. So nature imbued us with an unquenchable drive to discover, to explore. Stanford University neuroscientist Brian Knutson has been putting people in MRI scanners and looking inside their brains as they play an investing game. He has consistently found that the pictures inside our skulls show that the possibility of a payoff is much more stimulating than actually getting one.
  • all our electronic communication devices—e-mail, Facebook feeds, texts, Twitter—are feeding the same drive as our searches. Since we're restless, easily bored creatures, our gadgets give us in abundance qualities the seeking/wanting system finds particularly exciting. Novelty is one. Panksepp says the dopamine system is activated by finding something unexpected or by the anticipation of something new. If the rewards come unpredictably—as e-mail, texts, updates do—we get even more carried away. No wonder we call it a "CrackBerry."
  • If humans are seeking machines, we've now created the perfect machines to allow us to seek endlessly. This perhaps should make us cautious. In Animals in Translation, Temple Grandin writes of driving two indoor cats crazy by flicking a laser pointer around the room. They wouldn't stop stalking and pouncing on this ungraspable dot of light—their dopamine system pumping. She writes that no wild cat would indulge in such useless behavior: "A cat wants to catch the mouse, not chase it in circles forever." She says "mindless chasing" makes an animal less likely to meet its real needs "because it short-circuits intelligent stalking behavior." As we chase after flickering bits of information, it's a salutary warning.
Ed Webb

Open-Xchange Tries To Liberate Your Contact List - Bits Blog - NYTimes.com - 0 views

  • the idea that separating more personal services like Facebook from business-oriented services like LinkedIn makes little sense in the Internet age.
  • All you have to do is enter your LinkedIn login information
  • “The revolution is that, all of a sudden, the Internet can be a network of intelligent agents, doing work for their users, rather than a place where big commercial interests aim to gather as many users on their platform as possible,”
Ed Webb

It's Time To Hide The Noise - 0 views

  • the noise is worse than ever. Indeed, it is being magnified every day as more people pile onto Twitter and Facebook and new apps yet to crest like Google Wave. The data stream is growing stronger, but so too is the danger of drowning in all that information.
  • the fact that Seesmic or TweetDeck or any of these apps can display 1,200 Tweets at once is not a feature, it’s a bug
  • if you think Twitter is noisy, wait until you see Google Wave, which doesn’t hide anything at all.  Imagine that Twhirl image below with a million dialog boxes on your screen, except you see as other people type in their messages and add new files and images to the conversation, all at once as it is happening.  It’s enough to make your brain explode.
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  • all I need is two columns: the most recent Tweets from everyone I follow (the standard) and the the most interesting tweets I need to pay attention to.  Recent and Interesting.  This second column is the tricky one.  It needs to be automatically generated and personalized to my interests at that moment.
  • search is broken on Twitter.  Unless you know the exact word you are looking for, Tweets with related terms won’t show up.  And there is no way to sort searches by relevance, it is just sorted by chronology.
Ed Webb

Four Core Priorities for Trauma-Informed Distance Learning - MindShift - 0 views

  • The loss of our usual habits can cause shock and grief, so one way educators and parents can prioritize predictability is by creating routines.
  • Because trauma involves a loss of control, inflexible teaching methods can trigger some students into survival mode.
  • Relationships are key to resilience, “so anything that teachers can do to help foster relationships should be a priority right now,”
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  • people affected by trauma sometimes interpret neutral signals as negative
  • “I invite (educators) to be crystal, crystal clear with students that you miss them and you care about them,”
  • Trauma takes power from people, so trauma-informed educators need to think critically about not reproducing that dynamic. Venet said that means dropping power struggles, such as the demands she’s seen that students wear certain clothes or sit in certain parts of their house during distance learning.
  • focus instead on empowering students through shared decision-making and authentic choice
  • model consent by not taking pictures of Zoom calls or sharing students’ work without permission
  • “Now more than ever, kids don’t need to be doing fake work. They don’t need to be doing worksheets,”
  • Use trauma as “a lens, not a label” to understand students. Trauma is a response, not an event. Do not assume that any particular child definitely did or did not experience something as trauma. Although the COVID-19 pandemic is creating widespread anxiety, not all kids are experiencing it as stressful. Resources and relationships play a role.
Ed Webb

The Ed-Tech Imaginary - 0 views

  • We can say "Black lives matter," but we must also demonstrate through our actions that Black lives matter, and that means we must radically alter many of our institutions and practices, recognizing their inhumanity and carcerality. And that includes, no doubt, ed-tech. How much of ed-tech is, to use Ruha Benjamin's phrase, "the new Jim Code"? How much of ed-tech is designed by those who imagine students as cheats or criminals, as deficient or negligent?
  • "Reimagining" is a verb that education reformers are quite fond of. And "reimagining" seems too often to mean simply defunding, privatizing, union-busting, dismantling, outsourcing.
  • if Betsy DeVos is out there "reimagining," then we best be resisting
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  • think we can view the promotion of ed-tech as a similar sort of process — the stories designed to convince us that the future of teaching and learning will be a technological wonder. The "jobs of the future that don't exist yet." The push for everyone to "learn to code."
  • The Matrix is, after all, a dystopia. So why would Matrix-style learning be desirable? Maybe that's the wrong question. Perhaps it's not so much that it's desirable, but it's just how our imaginations have been constructed, constricted even. We can't imagine any other ideal but speed and efficiency.
  • The first science fiction novel, published over 200 years ago, was in fact an ed-tech story: Mary Shelley's Frankenstein. While the book is commonly interpreted as a tale of bad science, it is also the story of bad education — something we tend to forget if we only know the story through the 1931 film version
  • Teaching machines and robot teachers were part of the Sixties' cultural imaginary — perhaps that's the problem with so many Boomer ed-reform leaders today. But that imaginary — certainly in the case of The Jetsons — was, upon close inspection, not always particularly radical or transformative. The students at Little Dipper Elementary still sat in desks in rows. The teacher still stood at the front of the class, punishing students who weren't paying attention.
  • we must also decolonize the ed-tech imaginary
  • Zuckerberg gave everyone at Facebook a copy of the Ernest Cline novel Ready Player One, for example, to get them excited about building technology for the future — a book that is really just a string of nostalgic references to Eighties white boy culture. And I always think about that New York Times interview with Sal Khan, where he said that "The science fiction books I like tend to relate to what we're doing at Khan Academy, like Orson Scott Card's 'Ender's Game' series." You mean, online math lectures are like a novel that justifies imperialism and genocide?! Wow.
  • This ed-tech imaginary is segregated. There are no Black students at the push-button school. There are no Black people in The Jetsons — no Black people living the American dream of the mid-twenty-first century
  • Part of the argument I make in my book is that much of education technology has been profoundly shaped by Skinner, even though I'd say that most practitioners today would say that they reject his theories; that cognitive science has supplanted behaviorism; and that after Ayn Rand and Noam Chomsky trashed Beyond Freedom and Dignity, no one paid attention to Skinner any more — which is odd considering there are whole academic programs devoted to "behavioral design," bestselling books devoted to the "nudge," and so on.
  • so much of the ed-tech imaginary is wrapped up in narratives about the Hero, the Weapon, the Machine, the Behavior, the Action, the Disruption. And it's so striking because education should be a practice of care, not conquest
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