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Ed Webb

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atla... - 0 views

  • this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
  • the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
  • if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut
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  • Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent
  • direct socia
  • the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself
  • the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 
  • "Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"
  • only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app
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    Heh. Social is really social, not 'social' - who knew?
Ed Webb

Reflections on open courses « Connectivism - 0 views

  • There is value of blending traditional with emergent knowledge spaces (online conferences and traditional journals) - Learners will create and innovate if they can express ideas and concepts in their own spaces and through their own expertise (i.e. hosting events in Second Life) - Courses are platforms for innovation. Too rigid a structure puts the educator in full control. Using a course as a platform fosters creativity…and creativity generates a bit of chaos and can be unsettling to individuals who prefer a structure with which they are familiar. - (cliche) Letting go of control is a bit stressful, but surprisingly rewarding in the new doors it opens and liberating in how it brings others in to assist in running a course and advancing the discussion. - People want to participate…but they will only do so once they have “permission” and a forum in which to utilize existing communication/technological skills.
  • The internet is a barrier-reducing system. In theory, everyone has a voice online (the reality of technology ownership, digital skills, and internet access add an unpleasant dimension). Costs of duplication are reduced. Technology (technique) is primarily a duplicationary process, as evidenced by the printing press, assembly line, and now the content duplication ability of digital technologies. As a result, MOOCs embody, rather than reflect, practices within the digital economy. MOOCs reduce barriers to information access and to the dialogue that permits individuals (and society) to grow knowledge. Much of the technical innovation in the last several centuries has permitted humanity to extend itself physically (cars, planes, trains, telescopes). The internet, especially in recent developments of connective and collaborative applications, is a cognitive extension for humanity. Put another way, the internet offers a model where the reproduction of knowledge is not confined to the production of physical objects.
  • Knowledge is a mashup. Many people contribute. Many different forums are used. Multiple media permit varied and nuanced expressions of knowledge. And, because the information base (which is required for knowledge formation) changes so rapidly, being properly connected to the right people and information is vitally important. The need for proper connectedness to the right people and information is readily evident in intelligence communities. Consider the Christmas day bomber. Or 9/11. The information was being collected. But not connected.
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  • The open model of participation calls into question where value is created in the education system. Gutenberg created a means to duplicate content. The social web creates the opportunity for many-to-many interactions and to add a global social layer on content creation and knowledge growth.
  • Whatever can be easily duplicated cannot serve as the foundation for economic value. Integration and connectedness are economic value points.
  • In education, content can easily be produced (it’s important but has limited economic value). Lectures also have limited value (easy to record and to duplicate). Teaching – as done in most universities – can be duplicated. Learning, on the other hand, can’t be duplicated. Learning is personal, it has to occur one learner at a time. The support needed for learners to learn is a critical value point.
  • Learning, however, requires a human, social element: both peer-based and through interaction with subject area experts
  • Content is readily duplicated, reducing its value economically. It is still critical for learning – all fields have core elements that learners must master before they can advance (research in expertise supports this notion). - Teaching can be duplicated (lectures can be recorded, Elluminate or similar webconferencing system can bring people from around the world into a class). Assisting learners in the learning process, correcting misconceptions (see Private Universe), and providing social support and brokering introductions to other people and ideas in the discipline is critical. - Accreditation is a value statement – it is required when people don’t know each other. Content was the first area of focus in open education. Teaching (i.e. MOOCs) are the second. Accreditation will be next, but, before progress can be made, profile, identity, and peer-rating systems will need to improve dramatically. The underlying trust mechanism on which accreditation is based cannot yet be duplicated in open spaces (at least, it can’t be duplicated to such a degree that people who do not know each other will trust the mediating agent of open accreditation)
  • The skills that are privileged and rewarded in a MOOC are similar to those that are needed to be effective in communicating with others and interacting with information online (specifically, social media and information sources like journals, databases, videos, lectures, etc.). Creative skills are the most critical. Facilitators and learners need something to “point to”. When a participant creates an insightful blog post, a video, a concept map, or other resource/artifact it generally gets attention.
  • Intentional diversity – not necessarily a digital skill, but the ability to self-evaluate ones network and ensure diversity of ideologies is critical when information is fragmented and is at risk of being sorted by single perspectives/ideologies.
  • The volume of information is very disorienting in a MOOC. For example, in CCK08, the initial flow of postings in Moodle, three weekly live sessions, Daily newsletter, and weekly readings and assignments proved to be overwhelming for many participants. Stephen and I somewhat intentionally structured the course for this disorienting experience. Deciding who to follow, which course concepts are important, and how to form sub-networks and sub-systems to assist in sensemaking are required to respond to information abundance. The process of coping and wayfinding (ontology) is as much a lesson in the learning process as mastering the content (epistemology). Learners often find it difficult to let go of the urge to master all content, read all the comments and blog posts.
  • e. Learning is a social trust-based process.
  • Patience, tolerance, suspension of judgment, and openness to other cultures and ideas are required to form social connections and negotiating misunderstandings.
  • An effective digital citizenry needs the skills to participate in important conversations. The growth of digital content and social networks raises the need citizens to have the technical and conceptual skills to express their ideas and engage with others in those spaces. MOOCs are a first generation testing grounds for knowledge growth in a distributed, global, digital world. Their role in developing a digital citizenry is still unclear, but democratic societies require a populace with the skills to participate in growing a society’s knowledge. As such, MOOCs, or similar open transparent learning experiences that foster the development of citizens confidence engage and create collaboratively, are important for the future of society.
Ed Webb

Study Finds No Link Between Social-Networking Sites and Academic Performance - Wired Ca... - 0 views

  • no connection between time spent on social-networking sites and academic performance
  • The trouble with social media is it stunts the development of social skills. Now we learn that time spent on social media does not damage GPA, which implies it's benign. What a tragedy. And precisely the mistaken impression that social development stunting craves.
  • The study in question focused only on first-year students, and traditional ones at that. (A read through of the study revealed the sample included mostly 18- and 19-year-olds and a few (3%) 20-29-year-olds).
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  • Such a broad generalization based on one narrowly defined study, along with the suggestion that college students should be unconcerned about how much time they spend on SNS, is, at best, naive and, at worst, irresponsible.
  • Will there soon be a study determining that partying had no effect on grades, despite "how often students used them or how many they used"?
Ed Webb

Social Media and Young Adults | Pew Research Center's Internet & American Life Project - 0 views

  • the move to Facebook -- which lacks a specific tool for blogging within the network -- may have contributed to the decline of blogging among young adults and teens
  • “Microblogging and status updating on social networks have replaced old-style ‘macro-blogging’ for many teens and adults,”
Ed Webb

Social Media is Killing the LMS Star - A Bootleg of Bryan Alexander's Lost Presentation... - 0 views

  • Note that this isn’t just a technological alternate history. It also describes a different set of social and cultural practices.
  • CMSes lumber along like radio, still playing into the air as they continue to gradually shift ever farther away on the margins. In comparison, Web 2.0 is like movies and tv combined, plus printed books and magazines. That’s where the sheer scale, creative ferment, and wife-ranging influence reside. This is the necessary background for discussing how to integrate learning and the digital world.
  • These virtual classes are like musical practice rooms, small chambers where one may try out the instrument in silent isolation. It is not connectivism but disconnectivism.
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  • CMSes shift from being merely retrograde to being actively regressive if we consider the broader, subtler changes in the digital teaching landscape. Web 2.0 has rapidly grown an enormous amount of content through what Yochai Benkler calls “peer-based commons production.” One effect of this has been to grow a large area for informal learning, which students (and staff) access without our benign interference. Students (and staff) also contribute to this peering world; more on this later. For now, we can observe that as teachers we grapple with this mechanism of change through many means, but the CMS in its silo’d isolation is not a useful tool.
  • those curious about teaching with social media have easy access to a growing, accessible community of experienced staff by means of those very media. A meta-community of Web 2.0 academic practitioners is now too vast to catalogue. Academics in every discipline blog about their work. Wikis record their efforts and thoughts, as do podcasts. The reverse is true of the CMS, the very architecture of which forbids such peer-to-peer information sharing. For example, the Resource Center for Cyberculture Studies (RCCS) has for many years maintained a descriptive listing of courses about digital culture across the disciplines. During the 1990s that number grew with each semester. But after the explosive growth of CMSes that number dwindled. Not the number of classes taught, but the number of classes which could even be described. According to the RCCS’ founder, David Silver (University of San Francisco), this is due to the isolation of class content in CMS containers.
  • unless we consider the CMS environment to be a sort of corporate intranet simulation, the CMS set of community skills is unusual, rarely applicable to post-graduation examples. In other words, while a CMS might help privacy concerns, it is at best a partial, not sufficient solution, and can even be inappropriate for already online students.
  • That experiential, teachable moment of selecting one’s copyright stance is eliminated by the CMS.
  • Another argument in favor of CMSes over Web 2.0 concerns the latter’s open nature. It is too open, goes the thought, constituting a “Wild West” experience of unfettered information flow and unpleasant forms of access. Campuses should run CMSes to create shielded environments, iPhone-style walled gardens that protect the learning process from the Lovecraftian chaos without.
  • social sifting, information literacy, using the wisdom of crowds, and others. Such strategies are widely discussed, easily accessed, and continually revised and honed.
  • at present, radio CMS is the Clear Channel of online learning.
  • For now, the CMS landsape is a multi-institutional dark Web, an invisible, unsearchable, un-mash-up-able archipelago of hidden learning content.
  • Can the practice of using a CMS prepare either teacher or student to think critically about this new shape for information literacy? Moreover, can we use the traditional CMS to share thoughts and practices about this topic?
  • The internet of things refers to a vastly more challenging concept, the association of digital information with the physical world. It covers such diverse instances as RFID chips attached to books or shipping pallets, connecting a product’s scanned UPC code to a Web-based database, assigning unique digital identifiers to physical locations, and the broader enterprise of augmented reality. It includes problems as varied as building search that covers both the World Wide Web and one’s mobile device, revising copyright to include digital content associated with private locations, and trying to salvage what’s left of privacy. How does this connect with our topic? Consider a recent article by Tim O’Reilly and John Battle, where they argue that the internet of things is actually growing knowledge about itself. The combination of people, networks, and objects is building descriptions about objects, largely in folksonomic form. That is, people are tagging the world, and sharing those tags. It’s worth quoting a passage in full: “It’s also possible to give structure to what appears to be unstructured data by teaching an application how to recognize the connection between the two. For example, You R Here, an iPhone app, neatly combines these two approaches. You use your iPhone camera to take a photo of a map that contains details not found on generic mapping applications such as Google maps – say a trailhead map in a park, or another hiking map. Use the phone’s GPS to set your current location on the map. Walk a distance away, and set a second point. Now your iPhone can track your position on that custom map image as easily as it can on Google maps.” (http://www.web2summit.com/web2009/public/schedule/detail/10194) What world is better placed to connect academia productively with such projects, the open social Web or the CMS?
  • imagine the CMS function of every class much like class email, a necessary feature, but not by any means the broadest technological element. Similarly the e-reserves function is of immense practical value. There may be no better way to share copyrighted academic materials with a class, at this point. These logistical functions could well play on.
Ed Webb

The Wired Campus - At One English College, Facebook Serves as a Retention Tool - The Ch... - 0 views

  • According to Gloucestershire College, in England, Facebook and other social-networking Web sites can do more than provide a platform for vacation photos, favorite quotes, and status updates; they can help reduce dropout rates, the BBC reports.The media-curriculum manager at the college, Perry Perrott, says that with the advent of social media, students have been better at keeping in touch with faculty members, which has lead to a “significant improvement in retention.”After seeing how popular social-networking sites were with students, Mr. Perry says the college decided to embrace the technology as a cost-free way to further engage the campus.
Ed Webb

What Bruce Sterling Actually Said About Web 2.0 at Webstock 09 | Beyond the Beyond from... - 0 views

  • things in it that pretended to be ideas, but were not ideas at all: they were attitudes
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  • A sentence is a verbal construction meant to express a complete thought. This congelation that Tim O'Reilly constructed, that is not a complete thought. It's a network in permanent beta.
  • This chart is five years old now, which is 35 years old in Internet years, but intellectually speaking, it's still new in the world. It's alarming how hard it is to say anything constructive about this from any previous cultural framework.
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  • "The cloud as platform." That is insanely great. Right? You can't build a "platform" on a "cloud!" That is a wildly mixed metaphor! A cloud is insubstantial, while a platform is a solid foundation! The platform falls through the cloud and is smashed to earth like a plummeting stock price!
  • luckily, we have computers in banking now. That means Moore's law is gonna save us! Instead of it being really obvious who owes what to whom, we can have a fluid, formless ownership structure that's always in permanent beta. As long as we keep moving forward, adding attractive new features, the situation is booming!
  • Web 2.0 is supposed to be business. This isn't a public utility or a public service, like the old model of an Information Superhighway established for the public good.
  • it's turtles all the way down
  • "Tagging not taxonomy." Okay, I love folksonomy, but I don't think it's gone very far. There have been books written about how ambient searchability through folksonomy destroys the need for any solid taxonomy. Not really. The reality is that we don't have a choice, because we have no conceivable taxonomy that can catalog the avalanche of stuff on the Web.
  • JavaScript is the duct tape of the Web. Why? Because you can do anything with it. It's not the steel girders of the web, it's not the laws of physics of the web. Javascript is beloved of web hackers because it's an ultimate kludge material that can stick anything to anything. It's a cloud, a web, a highway, a platform and a floor wax. Guys with attitude use JavaScript.
  • Before the 1990s, nobody had any "business revolutions." People in trade are supposed to be very into long-term contracts, a stable regulatory environment, risk management, and predictable returns to stockholders. Revolutions don't advance those things. Revolutions annihilate those things. Is that "businesslike"? By whose standards?
  • I just wonder what kind of rattletrap duct-taped mayhem is disguised under a smooth oxymoron like "collective intelligence."
  • the people whose granular bits of input are aggregated by Google are not a "collective." They're not a community. They never talk to each other. They've got basically zero influence on what Google chooses to do with their mouseclicks. What's "collective" about that?
  • I really think it's the original sin of geekdom, a kind of geek thought-crime, to think that just because you yourself can think algorithmically, and impose some of that on a machine, that this is "intelligence." That is not intelligence. That is rules-based machine behavior. It's code being executed. It's a powerful thing, it's a beautiful thing, but to call that "intelligence" is dehumanizing. You should stop that. It does not make you look high-tech, advanced, and cool. It makes you look delusionary.
  • I'd definitely like some better term for "collective intelligence," something a little less streamlined and metaphysical. Maybe something like "primeval meme ooze" or "semi-autonomous data propagation." Even some Kevin Kelly style "neobiological out of control emergent architectures." Because those weird new structures are here, they're growing fast, we depend on them for mission-critical acts, and we're not gonna get rid of them any more than we can get rid of termite mounds.
  • Web 2.0 guys: they've got their laptops with whimsical stickers, the tattoos, the startup T-shirts, the brainy-glasses -- you can tell them from the general population at a glance. They're a true creative subculture, not a counterculture exactly -- but in their number, their relationship to the population, quite like the Arts and Crafts people from a hundred years ago. Arts and Crafts people, they had a lot of bad ideas -- much worse ideas than Tim O'Reilly's ideas. It wouldn't bother me any if Tim O'Reilly was Governor of California -- he couldn't be any weirder than that guy they've got already. Arts and Crafts people gave it their best shot, they were in earnest -- but everything they thought they knew about reality was blown to pieces by the First World War. After that misfortune, there were still plenty of creative people surviving. Futurists, Surrealists, Dadaists -- and man, they all despised Arts and Crafts. Everything about Art Nouveau that was sexy and sensual and liberating and flower-like, man, that stank in their nostrils. They thought that Art Nouveau people were like moronic children.
  • in the past eighteen months, 24 months, we've seen ubiquity initiatives from Nokia, Cisco, General Electric, IBM... Microsoft even, Jesus, Microsoft, the place where innovative ideas go to die.
  • what comes next is a web with big holes blown in it. A spiderweb in a storm. The turtles get knocked out from under it, the platform sinks through the cloud. A lot of the inherent contradictions of the web get revealed, the contradictions in the oxymorons smash into each other. The web has to stop being a meringue frosting on the top of business, this make-do melange of mashups and abstraction layers. Web 2.0 goes away. Its work is done. The thing I always loved best about Web 2.0 was its implicit expiration date. It really took guts to say that: well, we've got a bunch of cool initiatives here, and we know they're not gonna last very long. It's not Utopia, it's not a New World Order, it's just a brave attempt to sweep up the ashes of the burst Internet Bubble and build something big and fast with the small burnt-up bits that were loosely joined. That showed more maturity than Web 1.0. It was visionary, it was inspiring, but there were fewer moon rockets flying out of its head. "Gosh, we're really sorry that we accidentally ruined the NASDAQ." We're Internet business people, but maybe we should spend less of our time stock-kiting. The Web's a communications medium -- how 'bout working on the computer interface, so that people can really communicate? That effort was time well spent. Really.
  • The poorest people in the world love cellphones.
  • Digital culture, I knew it well. It died -- young, fast and pretty. It's all about network culture now.
  • There's gonna be a Transition Web. Your economic system collapses: Eastern Europe, Russia, the Transition Economy, that bracing experience is for everybody now. Except it's not Communism transitioning toward capitalism. It's the whole world into transition toward something we don't even have proper words for.
  • The Transition Web is a culture model. If it's gonna work, it's got to replace things that we used to pay for with things that we just plain use.
  • Not every Internet address was a dotcom. In fact, dotcoms showed up pretty late in the day, and they were not exactly welcome. There were dot-orgs, dot edus, dot nets, dot govs, and dot localities. Once upon a time there were lots of social enterprises that lived outside the market; social movements, political parties, mutual aid societies, philanthropies. Churches, criminal organizations -- you're bound to see plenty of both of those in a transition... Labor unions... not little ones, but big ones like Solidarity in Poland; dissident organizations, not hobby activists, big dissent, like Charter 77 in Czechoslovakia. Armies, national guards. Rescue operations. Global non-governmental organizations. Davos Forums, Bilderberg guys. Retired people. The old people can't hold down jobs in the market. Man, there's a lot of 'em. Billions. What are our old people supposed to do with themselves? Websurf, I'm thinking. They're wise, they're knowledgeable, they're generous by nature; the 21st century is destined to be an old people's century. Even the Chinese, Mexicans, Brazilians will be old. Can't the web make some use of them, all that wisdom and talent, outside the market?
  • I've never seen so much panic around me, but panic is the last thing on my mind. My mood is eager impatience. I want to see our best, most creative, best-intentioned people in world society directly attacking our worst problems. I'm bored with the deceit. I'm tired of obscurantism and cover-ups. I'm disgusted with cynical spin and the culture war for profit. I'm up to here with phony baloney market fundamentalism. I despise a prostituted society where we put a dollar sign in front of our eyes so we could run straight into the ditch. The cure for panic is action. Coherent action is great; for a scatterbrained web society, that may be a bit much to ask. Well, any action is better than whining. We can do better.
Ed Webb

Weblogg-ed » The "Added Value of Networking" - 0 views

  • The world is changing because of social web technologies. Our kids are using them. No one is teaching them how to use them to their full learning potential, and ultimately, as teachers and learners, that’s our responsibility. To do that, we need to be able to learn in these contexts for ourselves.
Ed Webb

The Internet Intellectual - 0 views

  • Even Thomas Friedman would be aghast at some of Jarvis’s cheesy sound-bites
  • What does that actually mean?
  • In Jarvis’s universe, all the good things are technologically determined and all the bad things are socially determined
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  • Jarvis never broaches such subtleties. His is a simple world:
  • why not consider the possibility that the incumbents may be using the same tools, Jarvis’s revered technologies, to tell us what to think, and far more effectively than before? Internet shelf space may be infinite, but human attention is not. Cheap self-publishing marginally improves one’s chances of being heard, but nothing about this new decentralized public sphere suggests that old power structures—provided they are smart and willing to survive—will not be able to use it to their benefit
  • Jarvis 1.0 was all about celebrating Google, but Jarvis 2.0 has new friends in Facebook and Twitter. (An Internet intellectual always keeps up.) Jarvis 1.0 wrote that “Google’s moral of universal empowerment is the sometimes-forgotten ideal of democracy,” and argued that the company “provides the infrastructure for a culture of choice,” while its “algorithms and its business model work because Google trusts us.” Jarvis 2.0 claims that “by sharing publicly, we people challenge Google’s machines and reclaim our authority on the internet from algorithms.”
  • Jarvis has another reference point, another sacred telos: the equally grand and equally inexorable march of the Internet, which in his view is a technology that generates its own norms, its own laws, its own people. (He likes to speak of “us, people of the Net.”) For the Technology Man, the Internet is the glue that holds our globalized world together and the divine numen that fills it with meaning. If you thought that ethnocentrism was bad, brace yourself for Internet-centrism
  • Why worry about the growing dominance of such digitalism? The reason should be obvious. As Internet-driven explanations crowd out everything else, our entire vocabulary is being re-defined. Collaboration is re-interpreted through the prism of Wikipedia; communication, through the prism of social networking; democratic participation, through the prism of crowd-sourcing; cosmopolitanism, through the prism of reading the blogs of exotic “others”; political upheaval, through the prism of the so-called Twitter revolutions. Even the persecution of dissidents is now seen as an extension of online censorship (rather than the other way around). A recent headline on the blog of the Harvard-based Herdictproject—it tracks Internet censorship worldwide—announces that, in Mexico and Morocco, “Online Censorship Goes Offline.” Were activists and dissidents never harassed before Twitter and Facebook?
  • Most Internet intellectuals simply choose a random point in the distant past—the honor almost invariably goes to the invention of the printing press—and proceed to draw a straight line from Gutenberg to Zuckerberg, as if the Counter-Reformation, the Thirty Years’ War, the Reign of Terror, two world wars—and everything else—never happened.
  • even their iPad is of interest to them only as a “platform”—another buzzword of the incurious—and not as an artifact that is assembled in dubious conditions somewhere in East Asian workshops so as to produce cultic devotion in its more fortunate owners. This lack of elementary intellectual curiosity is the defining feature of the Internet intellectual. History, after all, is about details, but no Internet intellectual wants to be accused of thinking small. And so they think big—sloppily, ignorantly, pretentiously, and without the slightest appreciation of the difference between critical thought and market propaganda.
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    In which Evgeny rips Jeff a new one
Ed Webb

Views: How Tweet It Is - Inside Higher Ed - 0 views

  • Part of my interest in this turn to Twitter comes from disappointment with most university press blogs, which often seem more like PR vehicles than genuine blogs with discussion, disagreement, expressions of real enthusiasm or curiosity or whatever. Reading very many of them at one sitting feels like attending a banquet where you are served salt-free soda crackers and caffeine-free Mountain Dew that's gone flat.By contrast, university-press publicists seem more inclined to experiment and to follow tangents with Twitter than they do on their own official websites. They link to material they have posted at the press’s blog, of course – but also to news and commentary that may be only obliquely related to the books in their catalog. It’s as if they escape from beneath the institutional superego long enough to get into the spirit of blogging, proper.
  • The range and the interest of Duke's tweets make its presence exemplary, in my opinion. Between drafting and rewriting this column, for example, I followed Duke's tweets to a newspaper article about whether or not English was approaching one million words, a blog post about rock songs cued to Joyce's Ulysses, and the Twitter feed of Duke author Negar Mottahedeh, who has been posting about events in Iran.
  • She then makes a point that bears stressing given how often university-press blogs tend to be coated in institutional gray: “I think that any kind of social networking needs to have a personality tied to it in order for it to be successful. Also, I think you really need to participate in the media in order for it to be successful. We ask people for questions and opinions, offer giveaways sometimes. My main goal is to try to get people talking -- either with me or with each other about our books and authors.... You can't just provide information or news feeds to reviews and articles about your books. Involving the Press in what is going, contributing to the various discussions, and asking (and answering) questions is really the way to grow your following.”
Ed Webb

Bryan Alexander at the 2009 Baylor Educational Technology Showcase « Gardner ... - 0 views

  • Web 2.0. Social Networking. Gaming. Mobile Computing. Above all: teaching and learning.
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    Color me envious
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