Group items tagged

Almost 69 percent of social referrals were dark! Facebook came in second at 20 percent. Twitter was down at 6 percent

if you think optimizing your Facebook page and Tweets is "optimizing for social," you're only halfway (or maybe 30 percent) correct. The only real way to optimize for social spread is in the nature of the content itself. There's no way to game email or people's instant messages. There's no power users you can contact. There's no algorithms to understand. This is pure social, uncut

the social sites that arrived in the 2000s did not create the social web, but they did structure it. This is really, really significant. In large part, they made sharing on the Internet an act of publishing (!), with all the attendant changes that come with that switch. Publishing social interactions makes them more visible, searchable, and adds a lot of metadata to your simple link or photo post. There are some great things about this, but social networks also give a novel, permanent identity to your online persona. Your taste can be monetized, by you or (much more likely) the service itself

the tradeoffs we make on social networks is not the one that we're told we're making. We're not giving our personal data in exchange for the ability to share links with friends. Massive numbers of people -- a larger set than exists on any social network -- already do that outside the social networks. Rather, we're exchanging our personal data in exchange for the ability to publish and archive a record of our sharing. That may be a transaction you want to make, but it might not be the one you've been told you made. 

"Only about four percent of total traffic is on mobile at all, so, at least as a percentage of total referrals, app referrals must be a tiny percentage,"

only 0.3 percent of total traffic has the Facebook mobile site as a referrer and less than 0.1 percent has the Facebook mobile app

The open model of participation calls into question where value is created in the education system. Gutenberg created a means to duplicate content. The social web creates the opportunity for many-to-many interactions and to add a global social layer on content creation and knowledge growth.

Whatever can be easily duplicated cannot serve as the foundation for economic value. Integration and connectedness are economic value points.

In education, content can easily be produced (it’s important but has limited economic value). Lectures also have limited value (easy to record and to duplicate). Teaching – as done in most universities – can be duplicated. Learning, on the other hand, can’t be duplicated. Learning is personal, it has to occur one learner at a time. The support needed for learners to learn is a critical value point.

Learning, however, requires a human, social element: both peer-based and through interaction with subject area experts

Content is readily duplicated, reducing its value economically. It is still critical for learning – all fields have core elements that learners must master before they can advance (research in expertise supports this notion). - Teaching can be duplicated (lectures can be recorded, Elluminate or similar webconferencing system can bring people from around the world into a class). Assisting learners in the learning process, correcting misconceptions (see Private Universe), and providing social support and brokering introductions to other people and ideas in the discipline is critical. - Accreditation is a value statement – it is required when people don’t know each other. Content was the first area of focus in open education. Teaching (i.e. MOOCs) are the second. Accreditation will be next, but, before progress can be made, profile, identity, and peer-rating systems will need to improve dramatically. The underlying trust mechanism on which accreditation is based cannot yet be duplicated in open spaces (at least, it can’t be duplicated to such a degree that people who do not know each other will trust the mediating agent of open accreditation)

The skills that are privileged and rewarded in a MOOC are similar to those that are needed to be effective in communicating with others and interacting with information online (specifically, social media and information sources like journals, databases, videos, lectures, etc.). Creative skills are the most critical. Facilitators and learners need something to “point to”. When a participant creates an insightful blog post, a video, a concept map, or other resource/artifact it generally gets attention.

Intentional diversity – not necessarily a digital skill, but the ability to self-evaluate ones network and ensure diversity of ideologies is critical when information is fragmented and is at risk of being sorted by single perspectives/ideologies.

The volume of information is very disorienting in a MOOC. For example, in CCK08, the initial flow of postings in Moodle, three weekly live sessions, Daily newsletter, and weekly readings and assignments proved to be overwhelming for many participants. Stephen and I somewhat intentionally structured the course for this disorienting experience. Deciding who to follow, which course concepts are important, and how to form sub-networks and sub-systems to assist in sensemaking are required to respond to information abundance. The process of coping and wayfinding (ontology) is as much a lesson in the learning process as mastering the content (epistemology). Learners often find it difficult to let go of the urge to master all content, read all the comments and blog posts.

e. Learning is a social trust-based process.

Patience, tolerance, suspension of judgment, and openness to other cultures and ideas are required to form social connections and negotiating misunderstandings.

An effective digital citizenry needs the skills to participate in important conversations. The growth of digital content and social networks raises the need citizens to have the technical and conceptual skills to express their ideas and engage with others in those spaces. MOOCs are a first generation testing grounds for knowledge growth in a distributed, global, digital world. Their role in developing a digital citizenry is still unclear, but democratic societies require a populace with the skills to participate in growing a society’s knowledge. As such, MOOCs, or similar open transparent learning experiences that foster the development of citizens confidence engage and create collaboratively, are important for the future of society.

I think we ought to be placing a lot of thought and effort into asynchronous events and activities

The whole idea of distributed activity, woven in with daily challenges and assignment banks, was asynchronous beauty. But not without synchronous bits, be it class visits or running live sessions on ds106radio. Twas a mix.

Silicon Valley’s sudden willingness to consider taking more reputational risk arrives as tech stocks are tumbling

A chatbot that pointed to one answer directly from Google could increase its liability if the response was found to be harmful or plagiarized.

AI has been through several hype cycles over the past decade, but the furor over DALL-E and ChatGPT has reached new heights.

Soon after OpenAI released ChatGPT, tech influencers on Twitter began to predict that generative AI would spell the demise of Google search. ChatGPT delivered simple answers in an accessible way and didn’t ask users to rifle through blue links. Besides, after a quarter of a century, Google’s search interface had grown bloated with ads and marketers trying to game the system.

Inside big tech companies, the system of checks and balances for vetting the ethical implications of cutting-edge AI isn’t as established as privacy or data security. Typically teams of AI researchers and engineers publish papers on their findings, incorporate their technology into the company’s existing infrastructure or develop new products, a process that can sometimes clash with other teams working on responsible AI over pressure to see innovation reach the public sooner.

Chatbots like OpenAI routinely make factual errors and often switch their answers depending on how a question is asked

To Timnit Gebru, executive director of the nonprofit Distributed AI Research Institute, the prospect of Google sidelining its responsible AI team doesn’t necessarily signal a shift in power or safety concerns, because those warning of the potential harms were never empowered to begin with. “If we were lucky, we’d get invited to a meeting,” said Gebru, who helped lead Google’s Ethical AI team until she was fired for a paper criticizing large language models.

Rumman Chowdhury, who led Twitter’s machine-learning ethics team until Elon Musk disbanded it in November, said she expects companies like Google to increasingly sideline internal critics and ethicists as they scramble to catch up with OpenAI.“We thought it was going to be China pushing the U.S., but looks like it’s start-ups,” she said.