Spotify begins testing its first hardware: a car smart assistant - The Verge - 0 views
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Cécile Christodoulou on 20 May 19"Spotify is about to begin publicly testing its first hardware: a voice-controlled smart assistant for cars, meant to help Spotify learn how people consume audio while they're driving. As part of the test, some Premium users will receive the device for free. The device, called Car Thing, plugs into a vehicle's 12-volt outlet (aka a cigarette lighter) for power and connects to both a person's car and phone over Bluetooth. The device can be activated by saying, "Hey, Spotify," followed by a request for whatever the person wants to hear. It'll be linked to a user's Spotify account, so they can access their playlists." [...] "While smart assistant companies want access to drivers' in-car data, carmakers themselves are developing their own smart assistants and voice controls, too. But in a survey by JD Power, 76 percent of car owners said they're interested in having the same brand voice assistant in their home and in their car. Spotify could face an uphill battle if it wants to convince its users to give up the assistant they're already used to in order to play audio more seamlessly from their Spotify account."