HyperLinkedDIS

Why people check in to services like foursquare and gowalla - meetups,, tracking, personal diary, 

*people like the aspect of games, and its easy when combined with locational awareness *if you are going somewhere anyway, why not get points/credit? It's the competition aspect -some use it as a way to track habits... personal diary... business tracker

The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status

^We both uploaded the same article about 2 hours apart :)

Librarian monitors Twitter during class session and suggests resources, provides links

-Librarian as monitor and librarian as embedded resource *librarian monitors classroom discussion in real time, and suggests links/resources as necessary *allows students to get another layer of information besides real-time classroom discussion *augmented reality, library-style? Information layers over what is occurring in real-time *librarian is not participating, but instead providing additional info as conversations and discussions present themselves *allows at least one person to dig deeper, and give more in-depth examination to questions/ideas posed *embed librarians into conversations from afar (book discussions, etc?) and augment what is discussed

If conversations happen over SMNs, a librarian can chime in with stats, info, and relevant links *how to avoid being creepy or stalkerish?

-1. Strategy: measure objectives and potential for insight *Google Analytics *know what your organization has and needs before making social media plans -2. Define success: metrics or goal to achieve *what is a successful campaign/media effort? -3. Identify resources, training and potential obstacles *who can help? What might impede progress? How can these things be avoided/surmounted? -4. Identify tools based on these needs *what exists to help with this? -PR is not a transaction but a relationship. *SMNs help people connect with each other. SMNs can also help brands connect with potential users. -people act and share differently on various social media (FB vs Twitter vs other platforms)

-average FB user age has increased from 33 to 38 in 2 years *result of SMNs becoming more commonly used among the wider population -26% of people "like" content each day... 15% update status each day *libraries need to take into account stats like this when judging the efficacy of SMN posting -only 8% of FB friends are family, 12% extended family *the majority of FB friends are weak or latent links *SMNs encourage the maintenance of these weaker links by making it easy to stay in contact with people -56% of people update status 1x/week; 15% 1x/day 53% comment on someone's post 1x/week; 22% comment 1x/day *libraries need to shoot for the 1x/week people -52% of people use FB daily 36% of people use Twitter daily 6% of people use LinkedIn daily

Women text more than men; Black and Hispanic people text more than whites; lower income households text the most; those with less than high school education text more

-73% of adults text at least at some time. Young adults text the most. Black and Hispanic persons text and call more often than whites. *texting is a simple form of communication, embraced more readily by people of lower socio-economic status/minority status... *but why? The prevalence of pay-as-you-go plans which include all forms of communication with purchase? Younger people/lower-income w/ bad credit/minorities are more likely to use these *using SMS to conduct reference/chat/info seeking habits of YAs

Foursquare at Topeka-Shawnee County Public Library

-easy way to market libraries, and encourage participation *a way to measure the online neighborhood in a physical sense *play games with patrons, connect! -add tags, tips, to-do lists, events and "shout-outs"

-inbound media creates dialogue *facilitated by social media, the perfect place for two-way conversations between products and consumers -inbound marketing focuses on earning a person's attention *has to be consumer oriented or directed, can't be done blindly or scattershot -earning vs pushing *finding vs seeking *marketer seeks to educate/entertain vs marketer pushes product blindly -inbound marketing uses social media and content marketing (eBooks, podcasts, blogs) -when done right, the viral potential of the marketing campaign can be substantial, which increases SEO and hits, which improves ranking *plus inbound marketing is cheaper!

-Opt-in marketing is permission marketing (ways for users to monitor and control spam) *gives people a sense of control over social media! *permissions/subscription access on FB, for example *simple, easy and user-friendly (requires a one-click only) *marketing is marketing, however its defined -opt-ins give privileged access to consumers *(can create a channel for feedback and reward) -" with digital permission marketing, you can have your cake and eat it too. Just as consumers communicate with each other via social and mobile media, so should brands and consumers"

Economic and Statistics Administration:  68 percent of households used broadband Internet access service; almost one third are not accessing broadband at home.  Rural, low income minorities' access lagged behind other groups.

Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content

p.31 Of 366 university undergrads surveyed in 2008, 92.3% used Facebook and 41.3% MySpace, only 21 students used neither; 74.9% were willing to 'friend' the library; 79.2% were willing to receive announcements & communications from library via FB/MySpace

*students willingness to "friend" the library indicates the potential for weak links exist (presently latent) *how can libraries provide value-added services with social media? People use social networks for short info searches and queries. Libraries can be useful in this respect, particularly if people have already indicated a willingness to include them in their network.

p.252 No clear distinction between questions that may challenge librarians' comfort levels and those that cannot be answered for truly technical reasons; typically answered in 2-4 hours p256 "reference" questions take longer; p.258 where a "thank you" was received, on average, was three times faster than the response time for no "thank you"; 8% were from users in the library.

*SMS reference services perhaps another way to reinforce social media weak links? -SMS services not as quick and pointed as previously expected, but instead could take as much time as any other transaction *But, are they more convenient?? Texting allows response in user's time! -" What all of these differences indicate is that users and librarians both treat SMS as a reference conversation in which both parties are willing to invest texts and time."

p.13 24/7 SMS service consortium (2009): Alliance Library System, SJSU, TAP Information Services, Bradley University, South Central Regional Library Council & Altarama Information Systems. Article includes statistics on cell phone usage & texting from 2007 Pew Internet & American Life Project survey ("58 percent of Americans surveyed have sent or received text messages") and 2008 Student Monitor survey ("nearly nine in ten students own a cellular telephone"; "students spend 37.8 percent of their cellphone usage time texting")

-utilization of SMS reference services can establish a connection with patrons, and establish the library is receptive to new ideas -limitations to SMS services can be overcome -length: use URL shorteners or multiple texts, or use one text to invite the patron to call for a longer answer -SMS shorthand can be learned/acquired -SMS staffing can be an issue, but can be handled at multiple access points *people's changing perceptions of access and networking make SMS reference more feasible. *users want short pieces of info more frequently, perfect for the SMS format *with the rise of smartphones, URL shortened links can be sent and accessed immediately

p.403 SMS reference early adopters: Curtin University of Technology in Western Australia & Southeastern Louisiana University, USA. p.404 unless you are quite concise, librarians may need to learn some texting abbreviations. It is possible to send the response in multiple messages (known as spanning); however, our librarians try very hard to fit a reply into one.It is made very clear that SMS reference should be used for short simple factual questions.

-text messaging popular among younger users, perhaps a way to keep users involved with the library? -text message reference can relieve some of the barriers to reference (embarrassment, language, location) *social media reference can do the same!

-activity levels of users between one another (connectedness) varies over time, even between close friends -users only interact with a small number of their social links *birthdays tend to be a high number of interactions, because FB posts a bday reminder, making the ease of social connection almost effortless (click, click, post) -"mechanisms of social networks" can affect links in interesting ways, facilitating contact -a minority of users generate the majority of links between users