-FB is top social networking site in 119 out of 134 countries
*ubiquity of FB cannot be denied
-FB, Youtube and Wikipedia are the 3 top online brands online
*all three are user-generated content driven!
-Over half of all Twitter users post each day
-How people utilize social networks: FB users want community and news; Twitter users want news; Myspace users want games and entertainment; Digg users have mixed interests
-The most dominant age group using social media is 35-44 years old (avg age of FB user is 38, Twitter: 39, Myspace: 31, Youtube: 20-35)
-daily use of social media networks vary according to networks and needs
-majority of Google Plus users are between 25-34 and male
*how does this correlate to early tech adopter numbers?
-only 17% of users considered "active"
same as infographic posted above, basically
-56% of Americans think its irresponsible to friend your boss
83% of women are ignored by their FB friends
-avg user spends 7 hrs 46 min/month on FB
-FB links about sex are shared 90% more than average
-Top liked pages: FB, Eminem, Texas Hold-em Poker, Rihanna, YouTube
-Top non-Internet liked brands: Coke, Oreos, Disney, MTV, Starbucks
-is FB skewed more Dem? Obama has 23 million likes, nearest Repub (Sarah Palin) has 3.1 m likes
-Avg user has 130 friends.
-people can interact w/ over 900 million objects on FB (people, pages, events, games, etc)
*how to make the library stand out?
-Avg user connected to 80 pages, groups or events
-20 million apps are installed each day on FB
*apps for librry use potentially? Help leverage social capital?
-350 million active users are using mobile apps to access FB
*integrate library's mobile presence + widgets + FB?
-Out of the Top 10 FB pages, 6: musicians, 1: product, 1: service, 1: game, 1: TV show
*users gravitate toward celebrities, people they recognize/admire. How can libraries leverage this tendency toward human interaction? Maybe a human face to the library?
-Out of Top 10 apps, 5 are FB mobile sites or markup languages for FB. The other 5 are games.
*potential for library interactivity?
-Top 10 Brands no FB are all immediately recognizable, and have distinctive marketing campaigns
College students and cellphones; 94% text every day, 73% call every day. 57% in survey use smartphones, 97% of smartphone users use them for social networking - 95% of those do Facebook, 47% Twitter - infographic by HackCollege on Mashable.com
smartphones and the pervasiveness on connectivity allow the "network" to be mobile
*enormous potential for libraries to connect with patrons at their point of need
-13% ask/give product recommendations/advice
-67% of people with more than 100 followers ask more questions
*because of familiarity with services? ease of use?
-the more followers you have, the more likely your questions will be answered
-66% of Qs asked have commercial intent
Social media in the workplace - 2/3 of college students ask about social media policies during job interviews; 56% will not accept a job that bans social media/or will circumvent the policy; 1/3 prioritize social media freedom, device flexibility and mobility over salary; 4/5 of college students want to choose the device for their jobs; 71% of college students believe corporate devices should be used for social media & personal use; 69% of workers in 2011 believed it was unnecessary to be in an office
Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content
The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status
Women text more than men; Black and Hispanic people text more than whites; lower income households text the most; those with less than high school education text more
-73% of adults text at least at some time.
Young adults text the most.
Black and Hispanic persons text and call more often than whites.
*texting is a simple form of communication, embraced more readily by people of lower socio-economic status/minority status...
*but why? The prevalence of pay-as-you-go plans which include all forms of communication with purchase? Younger people/lower-income w/ bad credit/minorities are more likely to use these
*using SMS to conduct reference/chat/info seeking habits of YAs
-inbound media creates dialogue
*facilitated by social media, the perfect place for two-way conversations between products and consumers
-inbound marketing focuses on earning a person's attention
*has to be consumer oriented or directed, can't be done blindly or scattershot
-earning vs pushing
*finding vs seeking
*marketer seeks to educate/entertain vs marketer pushes product blindly
-inbound marketing uses social media and content marketing (eBooks, podcasts, blogs)
-when done right, the viral potential of the marketing campaign can be substantial, which increases SEO and hits, which improves ranking
*plus inbound marketing is cheaper!