*does this matter for libraries? If users are basing decisions off it, then yes!
-"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about."
*another analytics tool
The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status
Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)
-Profile pics matter
*for libraries its about establishing and maintaining a brand
*recognition is key, from the profile pic to the thumbnail
-LinkedIn is all about the job title
*makes sense given the professional emphasis of LinkedIn
-friends matter
*be careful about who libraries friend, as it goes a long way to establishing social media bona fides
(businesses vs gov't orgs, other libraries, brands, etc)
-content on top is most important
*libraries need to continually update, refresh and monitor their social media pages
*spam, obscene or offensive posts need to be removed quickly
-SNSs condition people to peruse and evaluate in different methods per each SNS
-even though pics are bigger on some SNSs than others, eye movement remains the same
-shows that each SNS has its own way of conveying info to users, even when users might not be aware of it
-Youtube thumbnails garnered as much attention as the larger pic
-Klout scores to the side, with more info got more attention than the larger Klout score number
**what all of these means is even unconsciously, people negotiate SNSs differently
-average FB user age has increased from 33 to 38 in 2 years
*result of SMNs becoming more commonly used among the wider population
-26% of people "like" content each day... 15% update status each day
*libraries need to take into account stats like this when judging the efficacy of SMN posting
-only 8% of FB friends are family, 12% extended family
*the majority of FB friends are weak or latent links
*SMNs encourage the maintenance of these weaker links by making it easy to stay in contact with people
-56% of people update status 1x/week; 15% 1x/day
53% comment on someone's post 1x/week; 22% comment 1x/day
*libraries need to shoot for the 1x/week people
-52% of people use FB daily
36% of people use Twitter daily
6% of people use LinkedIn daily