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vriverol

Hoteliers: Prioritize Digital Identity Verification in 2023 | Hospitality Technology - 0 views

hospitalitytech.com/tal-identity-verification-2023

shared by vriverol on 12 Feb 23 - No Cached
  • In a digital age where travelers crave instant, one-tap experiences, no hotel can afford to isolate itself - and digital identity verification is a crucial cog in the mobile check-in experience.
  • Digital ID technology validates that an ID is authentic, further mitigating fraudulent activity and deterring bad actors. In addition to scanning their ID and providing biometric data, guests must take a photo of themselves which must fit specific criteria - including visible facial features and clarity of the image - which is then cross-verified for authenticity.
  • Digital identity verification eliminates the friction of another touchpoint in the guest journey, allowing travelers to bypass the front desk, check-in, and access their room key with a few taps on their device.
  • ...3 more annotations...
  • With the added encryption and authentication of digital ID verification, hotels can protect guests from malicious attempts at identity theft and ensure their own defense is in place to shield them from fraud.
  • Hotels have a legal obligation to keep paperwork of their guests on file. However, gathering details and scanning the ID of each guest is not only time-intensive, but also creates room for error. By integrating digital identity verification into the mobile check-in process, hoteliers can ease multiple pain points across their operations: first, by removing the need for front desk staff to check each guests’ ID against their profile; second, by automating what is a legal requirement.  
  • Mobile check-in and digital identity verification should perform the heavy lifting on mundane operational tasks - such as scanning IDs and handing out key cards - freeing up staff time to focus on other elements of the guest experience.  
  • vriverol on 12 Feb 23
     
    This article touches on the advantages of using biometric digital identity verification in hotels. Guests that have traveled a long way are going to be exhausted and irritated if they need to stand in a long check in line. Using digital identification can not only help speed up the check in process, but also make it more secure. Front desk workers will not have to worry about mixing up documents or mishandling the guest's sensitive information, and will also be freed up to focus on other tasks. This can also help the hotels avoid chargebacks or fraud, as they can prove the guest was there and the added encryption will help stop identity theft.
nelson1oliva

Proximity marketing app | Using beacons to reach customers | Location based marketingYo... - 0 views

yogobogo.com/proximity-marketing-beacons

proximity marketing

shared by nelson1oliva on 12 Feb 23 - No Cached
  • iBeacons or Beacons are small BLE (Bluetooth Low Energy) devices - small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones, Android phones by continuously emitting messages/advertisements or small packets of data through its' BLE transmitter while allowing you to collect information on each smart device. Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyse customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue. Push the right message to the right audience at the right time
  • nelson1oliva on 12 Feb 23
     
    Note: my above post is comprised of highlighted excerpts and intended to be in quotes but the editing tab is not working accordingly. No plagiarism is intended and credit goes to the authors of the posted web page. Nelson AS DESCRIBED ; this is the fundamental problem with the proximity marketing process. The fact that this is some sort of "subliminal" type of messaging through push marketing, that not only send out ads but collectively gathers personal data, should be an area of concern for everyone utilizing a smart device. "Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyze customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue."
kyleemcroberts

What is E-Marketing? Features, Types & Advantages | Marketing Tutor - 0 views

www.marketingtutor.net/what-is-e-marketing

Technology disadvantages advantages eMarketing

shared by kyleemcroberts on 11 Feb 23 - No Cached
  • Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing.
  • technologies and media to connect customers
  • e-marketing has become a very important part of the marketing strategy of different companies.
  • ...27 more annotations...
  • E-marketing is Cheaper than Traditional Marketing
  • Cost-Efficient.
  • how much sales the business has been made as a result of e-marketing.
  • Instant Response
  • Tangible ROI
  • Disadvantages of E-Marketing
  • ability to collect a wide range of data about your customers.
  • feedback from your target market.
  • Personalized Marketing.
  • exposure
  • e-marketing is that it’s accessible from everywhere across the globe.
  • increase the number of visits
  • No risk at all.
  • competition
  • Privacy & Security Issues.
  • Price competition also increases with higher transparency.
  • fast-changing technological environment,
  • cost is very high.
  • Types of E-Marketing
  • Email Marketing
  • efficient and effective
  • cheap but also very effective.
  • Social Media Marketing
  • Directly communicating with your customers can increase brand loyalty.
  • dependent on technology
  • Video Marketing
  • Video marketing is very effective if it conveys the right message to the right audience. 
mandalysha

How Biometrics Helps Modernize the Hotel Guest Experience | - 0 views

hoteltechnologynews.com/...ize-the-hotel-guest-experience

biometrics hotel

shared by mandalysha on 11 Feb 23 - No Cached
  • biometrics links a user’s I.D. and credit card or payment card info with individual biometrics data like a photo or fingerprint. Hotels can easily identify guests before they arrive and apply the same profile data at other points throughout their stay
  • Many hospitality providers and hotels are using biometrics technology to verify user identity and secure payment information for a variety of guest services: in-room tablet apps, premium on-screen entertainment services, high-speed internet service, and access to amenities like the pool and gym
  • The streamlined ID process frees up staff so they can spend more time and resources on other activities, allowing them to fully commit to their role as hosts
  • ...4 more annotations...
  • For companies that already have a content management system or guest platform, it’s easy to integrate secure optical character recognition in the form of biometrics facial recognition technology that matches a face with an ID to generate a QR code
  • Case in point: Hoteza, an interactive, guest-facing platform, is using biometrics to verify photo-based identification for mobile check-in. Over 500 hotels around the globe including Hilton, Radisson, Wyndham, Kempinski, IHG, and Accor look to Hoteza’s cloud-based content management system for online check-in solutions, Internet Protocol Television (IPTV), mobile and in-room tablet apps, digital signage, and high-speed Internet access
  • Biometrics not only helps recognize users when they attempt to log in to the hospitality guest platform, but it also reduces operational costs by enabling self-service capabilities
  • Hotels and resorts each offer a unique personalized experience when greeting customers as they walk in the door, but if there is one common thread in the industry it’s that hospitality professionals constantly go the extra mile to create a superior experience. Biometrics is advancing that by blending familiarity and ease-of-use with modern, secure, and innovative technology
  • mandalysha on 11 Feb 23
     
    Biometrics usage in the hotel sector have been ramping up. Biometrics links a user's I.D. and credit card information with biometrics like a photo or fingerprint and this tech can be used throughout the hotel for things like in-room purchases and access to the gym and pool. Using biometrics allows the hotel staff to focus on being hosts.
mabbate

Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing

proximity marketing

shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • T
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
krikooo94

Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better? - Propellant M... - 1 views

propellant.media/cing-versus-beacon-advertising

Location Geofencing Beacon

shared by krikooo94 on 08 Feb 23 - No Cached
  • krikooo94 on 08 Feb 23
     
    Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.
  • shineal on 09 Feb 23
     
    Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.
shineal

Internet Marketing for Tourism - 0 views

smallbusiness.chron.com/t-marketing-tourism-43292.html

business hotel travel solution tech

shared by shineal on 08 Feb 23 - No Cached
  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
  • ...6 more annotations...
  • Online Business Listings
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
  • shineal on 08 Feb 23
     
    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
armanyleblanc767

8 Examples of Robots Being Used in the Hospitality Industry - 3 views

www.revfine.com/robots-hospitality-industry

robotics

shared by armanyleblanc767 on 01 Feb 21 - No Cached
  • The use of artificial intelligence within the field of robotics is one of the most exciting and promising applications for individuals and businesses operating within hospitality management.
  • Below, you will find a list of eight current uses of robots within the hospitality industry.
  • robots are deployed to provide information, front desk services, storage services, as well as check in and check out services
  • ...11 more annotations...
  • , with technology including voice and facial recognitio
  • robot concierge,
  • robotics being used for luggage purposes.
  • robots can improve automation and perform tasks without tiring, it is important to acknowledge limitations as well, including an inability to quickly adapt to circumstances.
  • travel agents are also looking into the use of robots, especially as a means of pre-qualifying customers.
  • chatbots
  • Airport security
  • hotel robot butlers and robot luggage porters,
  • ability for robots to offer support for a variety of different languages.
  • Amadeus have experimented with a robot called 1A-TA, which is powered by artificial intelligence. Rather than forcing customers to wait during busy periods, the robot is able to immediately get to work, finding out about their needs and preferences and passing the information on when they actually speak to a human travel agent.
  • chatbots have been one of the most common uses of robots within the hospitality sector and these can be used to deliver basic customer service, or for more complex tasks, like hotel or flight bookings.
  • guanhuahao on 01 Feb 21
     
    This article introduces the concept of robots and analysis the advantage and disadvantages of it combined with AI when boosting individual and businesses operating in the hospitality industry. It shows 8 examples of robots application in the hospitality industry, which including the front desk and storage service, chat, concierge, luggage purposes, translation, help travel agencies, and airplane security, and as butlers, and so on. Conclude that it improves the performance of task while lacking the ability to quickly adapt to circumstances and costs of investment and maintenance may be high.
  • ...1 more comment...
  • jlewinsky on 02 Feb 21
     
    Great article and summary. I too read this article, I found it interesting the many uses of AI technology in our industry. The future of AI seems to be positive, I've also read an article that AI's are being used to convey human emotions.
  • ovila009 on 08 Feb 21
     
    This article goes into depth about some of the ways that robotics are transforming the way the hospitality industry operates. These examples will only increase as time goes on.
  • lianettfernandez on 02 Jun 21
     
    This article deals with the advances that are being made in the travel industry through the use of intelligent robotics. It provides several videos showcasing what each of the robots can do, from delivering toiletries, to checking for concealed weapons at the airport.
deranique

Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

www.ediiie.com/...ar-vr-in-hospitality-industry

Technology Innovation

shared by deranique on 01 Jun 22 - No Cached
  • • The thriving $570 Billion hospitality industry is augmenting itself by integrating AR in hotel industry with the $31 Billion Augmented Reality industry.
  • • The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.
  • • Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.
  • ...13 more annotations...
  • interactive hotel rooms with maps pinpointing local attractions and places of interest.
    • akopp008
      akopp008 on 18 Jul 22
       
      Examples of realities of AI and AR working know a days in real life inside the industry.
  • Best Western hotel group collaborated with Disney
  • children to see them enjoy the room with Disney characters as their roommates.
  • AI-powered facial recognition tech to perform seamless check-ins.
  • 1. Tourist Info
  • 2. Gamification
  • Tours
  • AI to deliver in-person customer service
    • akopp008
      akopp008 on 18 Jul 22
       
      AI can reach to give a contact less check in and recognition
  • customer simply has to smile at a kiosk to get their check-in
  • keys would be sent to their smartphones via Bluetooth
  • • As a response to COVID, the sector is looking to automate some sections of their business.
  • smart hospitality” is expected to rise above 25% by 2021.
    • akopp008
      akopp008 on 18 Jul 22
       
      technology int he industry will increase tremendously the next few years
  • Automation helps the business achieve operational efficiency as well as protects them from disruptions.
  • CHARLENE ESCOE BARNETT on 06 Jun 22
     
    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
  • akopp008 on 18 Jul 22
     
    AI, AR and VR have increased their technology and their purposes inside the hotel industry over time. However because of covid and the necessities it got more trendy and became more useful. Know a days all of these technologies are used in many ways from helping the operations, to providing clients with a seamless and contact-less experience, with creating experiences for kids, showing details of the amenities in a hotel, tours to make reservations and unique opportunities to grow. These technologies will change tremendously in the upcoming years and will change completely the way the hospitality industry operates and how clients interact with it.
  • deranique on 06 Feb 23
     
    This article foresees the benefits of Ai, AR, and VR technology within the hospitality industry. It also provides statistical analysis of revenue and customer expectation. Additionally, it gives a prediction of innovations to come.
mattiebell

How AI is changing Hospitality Industry, Hospitality News, ET HospitalityWorld - 0 views

hospitality.economictimes.indiatimes.com/...92812751

shared by mattiebell on 02 Feb 23 - No Cached
  • In 2020 despite the adversities of coronavirus and following lockdowns, the global hospitality market reached USD 3489.77 billion and was set to reach USD 4132.5 billion in 2021 at a CAGR of 18.5 percent. India emerged as the third largest in terms of investment in travel & tourism, injecting USD 45.7 billion in 2018 alone.
  • 1. Operational Efficiency
  • 2. Customer Experience
  • ...2 more annotations...
  • 3. Revenue Improvement
  • 4. Sustainable Growth
  • mattiebell on 02 Feb 23
     
    This article discusses how AI paved the way for some new hospitality innovations in India, one of the world's leading economies in hospitality services. It talked about how although the coronavirus was set to be a huge setback for the industry, India's ability to innovate helped it stay on track with profits similar to what it had seen in previous years. It went on to talk about 4 significant changes that really influenced profits and sustainability and concluded by summarizing the huge potential of AI to positively impact the industry.
  • emilywest5 on 05 Feb 23
     
    I really enjoy reading about how the rest of the world is also adapting to AI/AR. I wonder if this will make people feel more comfortable traveling to other places around the world that they never thought they would travel. Im wondering if that AI/AR experience will change peoples minds.
bbalthaser

Robots are disinfecting hotels during the pandemic. It's the tip of a hospitality revol... - 0 views

www.proquest.com/...2481413432

shared by bbalthaser on 05 Feb 23 - No Cached
  • germ-zapping Roomba — becoming, in the process, one of the first ultraviolet bots to arrive in a United States hotel.
  • "Cleanliness is now the new luxury,"
  • Until recently, only health-care workers would frequently interact with disinfecting bots,
  • ...7 more annotations...
  • cost upward of $125,000 each.
  • projects the market for UV disinfecting bots will grow to more than $5.5 billion by 2027
  • stands out from such predecessors, both because of the bots' wider adoption and the more practical jobs they fill.
  • And Japan's famous Henn na Hotel has claimed to be the first hotel staffed by robots, though in 2019, the hotel fired about half of its 243 bots for underperforming (and, alarmingly, potentially exposing guests to hackers and peepers).
  • "cobots," a portmanteau of "collaboration" and "robots," because they're intended to work alongside people rather than replace them.
  • more than 60 percent of jobs in hospitality-dominated cities like Las Vegas could be automatable by 2035 — job losses that would exacerbate income inequality and disproportionately harm women of color.
  • Elected officials continue to underestimate the economic threats of automation in sectors like hospitality and tourism
  • bbalthaser on 05 Feb 23
     
    Robots became very relevant and significant with the rise of Covid-19. There was an increased demand outside of the hospital sector and in industries such as hospitality. While many are "germ-zapping Roombas" others offer things like concierge services. Covid-19 made "cleanliness a luxury". However, the cost has always been a factor and can be "upwards of $125,000" for one disinfecting robot. The market is looking to grow by more than "$5.5 billion by 2027 for UV disinfecting robots" alone. While some countries like Japan have used Robots for a while, it hasn't always been successful, but it is now becoming a norm in the industry to obtain them for service. Some makers say that robots are meant to "work beside people rather than replace them." Some researchers say that large cities like Vegas are at risk of jobs being automated at more than 60% in the Hospitality sector. This could wreak havoc on employment and harm those that are most vulnerable those living in poverty or just above and women of color. Those in official positions with the government do not take the threat of automation as seriously as they should when it comes to sectors that rely heavily on employing many people but are turning toward automation. I definitely viewed an uptick in the use of a variety of technologies to he;p clean and sanitize buildings. While I never came across a robot, I know that there was an emphasis on various low-tech devices to help clean. I think while there are certainly positive outcomes of using robots in service-oriented positions within the hospitality sector, I dare say we should be concerned if we start using them more than people. And while the Pandemic certainly helped push us towards accepting technology in day-to-day and in work, it shouldn't be the end all. I would like to further read as to why Henna Na Hotel in Japan had such a disappointing result from their all-robot hotel. I think it could shed some light on the do's and don'ts of robot usage.
  • emilywest5 on 05 Feb 23
     
    I really enjoyed reading this article. It gave lots of insight for the future of AI. I actually came across a website called chai.ml which is an online chatbot. You can talk to literally any kind of chatbot. From ones that make itineraries for you for wherever you go, to ones who want to experience a breakup situation. Its pretty neat but also really weird. I can for-see jobs being lost after playing around with that website.
emilywest5

Automation and artificial intelligence in hospitality and tourism | Emerald Insight - 0 views

www.emerald.com/...html

technology hospitality tech software business

shared by emilywest5 on 05 Feb 23 - No Cached
  • Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.
  • Smart technologies like automation and artificial intelligence (AI) have become important elements of hospitality and tourism
  • Hospitality and tourism firms use smart technology to dynamically enhance consumer experience (Buhalis and Sinarta, 2019). Smart hospitality and tourism have provided opportunities for firms to enhance their operations and productivity, resulting in higher quality products and better processes for delivering services to customer
  • ...12 more annotations...
  • Although hospitality and tourism organizations have already implemented smart technologies such as AI and robotics into their business activities (Epiknetworks, 2018), the companies adopting them are still limited owing to the individual, organizational and external environment barriers.
  • Researchers still need to engage better, investigate and understand these nascent developments (Murphy et al., 2017), and limited studies have examined the implementation challenges.
  • Technological development plays a vital role in tourists’ decision-making processes. Digital technologies and cyber-physical systems may even act as extensions of a tourist’s self (Stylos, 2019). Several researchers have focused on the importance of including AI in tourism education (Murphy et al., 2017) and to be prepared for technology shifts in their industry
  • They also suggested that employees in the hospitality and tourism sector should study robot design and machine learning to link changes in technology to the international tourism industry.
  • In future, tourism will take place in a robonomic economy and tourists will demand a high-touch service experience
  • The use of smart technologies such as chatbots usually receives positive feedback and the benefits of this technology outweigh the challenges (Buhalis and Yen, 2020). The advancement of novel technologies involves a process of knowledge management, including maintenance, disruption and change. This needs the integration of technologies and institutions and results in the growth of new values and services (Vargo et al., 2015).
  • Service providers need to think critically about how AI applications in hospitality and tourism might affect people’s use of the service. They should also consider what needs to be changed to ensure that robots and employees work together seamlessly to augment the service experience (Buhalis et al., 2019). Smart technologies and AI could disrupt services in the hospitality industry, altering customer engagement plans and expectations (Helkkula et al., 2018).
  • Hospitality software has moved from local to server-based to Web-based to cloud-based platforms (Leung, 2020). The future smart infrastructure with high-speed networks enables efficient data exchange amongst databases in real time and therefore immediate service (Buhalis and Sinarta, 2019)
  • Technologies tested in previous studies have been improved by highly interactive systems, increased capability and a more user-friendly interface, so examining perceived interactivity of technology has become more important for advanced robot acceptance models (Go et al., 2020). Ivanov et al. (2019) stated that robotics was not introduced early to the travel, tourism and hospitality industries, because of the complexity of human reactions to customer needs.
  • Customers must experience feelings of enjoyment and satisfaction interacting with the robot. Customer attitudes are shaped by experience, and employee skills depend on education and training, as well as the company’s needs (Ivanov et al., 2019). Robots are expected to eventually overtake humans for cognitive tasks, with human input only required for duties requiring empathy and emotion
  • Intelligent agent technology is one of the most useful methods for supply chain management because it combines social ability, intelligence and collaboration (Alsetoohy and Ayoun, 2018). Alsetoohy et al. (2019) claimed that current procurement practices lack coordination and proactivity between suppliers and buyers, intelligent tools for finding suitable suppliers, performance evaluation and automation
  • By pairing robots and humans, service delivery can be optimized, leading to increased productivity and reduced costs
  • emilywest5 on 05 Feb 23
     
    This study was about adoption and automation of AI in hospitality. It gives great insight on the process as well as what people think of AI and their opinions. In addition to that, this study goes into different techniques that were used to understand how and why AI should be implemented. Human interaction cannot be beat, along with personal touch and humans can't remember everything a computer can, but if you have robots and humans working together you can get the best of both worlds. Smart technologies are now and the future.
kyleemcroberts

Artificial intelligence (AI) and robotics in travel, hospitality and leisure - PMC - 1 views

www.ncbi.nlm.nih.gov/...PMC8413708

Technology software Hospitality tech AI

shared by kyleemcroberts on 01 Feb 23 - No Cached
  • With the ongoing COVID-19 pandemic, it has become even clearer that tourism is highly dependent on technological solutions.
  • Smart technologies, such as artificial intelligence (AI) and robotics, are creating an important driving force for travel
  • hospitality, and leisure (THL)
  • ...12 more annotations...
  • paving the way for new business models
  • AI and robotics can provide structured automated services and enhanced experiences.
  • emphasis on sustainability, resilience, and enhanced wellbeing.
  • AI and robotics will have a tremendous impact on customers, businesses, and communities alike
  • the THL domain are increasingly reliant upon technologies that can understand, anticipate, and act upon human needs to improve the personal experience
  • AI enable predictions and accuracy of key tasks and allow individuals, organizations, and governance agencies to respond more flexibly
  • platform-based tools such as recommender systems and chatbots have been developed to provide personalized
  • These tools are becoming increasingly pervasive in commercial applications due to the diffusion of the smartphone and of social media
  • As a result, AI and robotics are rapidly transforming the way businesses operate and engage with their customers,
  • there is an urgency for research on AI and robotics in THL contexts that tackles the issue from multiple perspectives using a wide array of approaches.
  • service robots (cost reduction vs. service enhancement)
  • restaurants are inclined to leverage technologies for service excellence.
  • kyleemcroberts on 01 Feb 23
     
    AI has become a very useful tool in the hospitality industry and continues to grow in this community. It has become useful in many different industries such as hotels, restaurants, and even at home on our computers. This study showed AI in many different areas of the world and how people respond to robots and AI helping them with simple tasks such as running food, checking them into their hotel room, and answering questions. The hospitality industry has been developing this type of technology for some time now and it has been getting positive feedback for the most part. Technology can be a very useful tool to this industry when utilized right.
  • shineal on 05 Feb 23
     
    Thank you very much for sharing this article on Artificial intelligence (AI) and robotics in travel, hospitality and leisure, it was indeed quite informative. What I thought was very interesting is how the various perspectives of robotics were focused on; from the customers' perspective, the firm's perspective, and the governance's perspective. Consequently, providing a much wider understanding of the benefits of the adaptation of robotics and AI, in general. Further, I learned about the term "Smart Tourism." Nice post!
mandalysha

The Restaurant of the Future: 12 tech predicitons - 1 views

www.bighospitality.co.uk/...r-restaurant-technology-trends

shared by mandalysha on 03 Feb 23 - No Cached
  • The Restaurant of the Future: 12 tech predictions
  • New developments in machine learning and artificial intelligence, twinned with more efficient and effective data capture, look likely to have a significant impact on the restaurant world in the coming years
  • Companies such as tech giant Acrelec, for example, are harnessing artificial intelligence and machine learning to provide menu recommendations based on other factors. In Acrelec’s case, its technology learns what menu items are typically purchased together to give customer more intelligent recommendations
  • ...20 more annotations...
  • Developers are also already working on digital menus that change depending on the user. So, for example, a customer who has shared data about their allergies or diet choices, such as being vegan or vegetarian, will only see menu items that meet this criteria
  • Restaurant groups including SSP, Big Table, Boparan Restaurant Group and Din Tai Fung are among those trialling robotic waiters designed to support staff members with tasks such as delivering food and clearing tables
  • As recruitment challenges continue to bite, more restaurant groups are likely to look to automation for help
  • Could machine learning stop restaurant operators avoid opening the wrong venue in the wrong place? That’s the pitch from US company Borne, which uses artificial intelligence (AI) to analyse a wide range of data points to help predict the viability of a concept in a particular location
  • The company says that through ‘superior analysis and pattern identification’ its The Borne Report service can reduce restaurant failures by eliminating what most would agree is the root cause of closures - the wrong site in the wrong place
  • intuitive technology that automatically adjusts aspects such as lighting, volume and music tempo in a restaurant based on a number of important factors, such as that offered by tech company Startle
  • Tech start-up Karakuri has developed an ‘automated frying solution’ that can integrate with existing systems to drop fries and other items when required. As well as labour savings, the company says food waste is reduced thanks to portion control technology that ensures fry baskets are filled with the right amount of product to match demand
  • The company even considers the likely mood impact of music using a model of neuro-typical responses to individual tracks
  • According to Startle, increasing the bass of music has been proven to make listeners feel more confident and increase levels of dopamine
  • Chris Sanderson, founder of shiftworking marketplace limber, believes that apps such as his will give rise to the ‘portfolio career’.
  • employers embracing tech to pull from a larger pool of staff and lower the barrier to entry for new joiners
  • The pitch of apps such as limber is that they can help hospitality businesses connect with a growing generation of talent who are looking to work more flexibly and help them hire
  • As the global hospitality industry looks to combat crippling staff shortages, robotic fry cooks are now being deployed back-of-house
  • The US is leading the way, with burger brands including Jack in the Box and White Castle experimenting with burger flipping robots and Panda Express having rolled out a robotic wok
  • Startle also provides digital signage and can set rules that change what’s on the screens depending on the weather or footfall, such as ice cream promotions during heat waves, or hot drinks during cold spells.
  • Acrelec’s QTimer 2.0 which, during busy periods, can automatically switch to a simplified menu and recommend items that are quicker to prepare and guide customers to make a decision more quickly to avoid a back-up of traffic
  • Biometrics looks set to further shake up how payments are made, with fingerprints more likely to become the norm than facial recognition, which is generally considered less reliable
  • Yet many brands, particularly those with a global reach, are already seeing the metaverse as the next big thing in both marketing and customer experience, including in the hospitality sector
  • For the restaurant of the future, sustainability will be more than just a buzzword related to the procurement of ingredients. Instead, it will refer to much-wider remit of considerations to help operators reduce the pressure on their bottom line
  • Energy control devices that can communicate with different kitchen units and regulate their power supply are likely to be key in helping restaurants reduce their energy costs. “Such technology will be able to cut down on peak demands,” explains Threlfall. “These devices could help restaurants reduce their total electrical costs by between 5% and 25% and decrease peak power consumption by 20% to 40%
  • mandalysha on 03 Feb 23
     
    In this article, BigHospitality describes 12 tech predictions that will take place in the restaurant sector. With advances in AI, robotics, and payment technology, the impact will effect the restaurant space to shift towards adopting these technologies for everyday use. Such technologies are: harnessing AI to provide menu recommendations depending on user, robotic waiters and kitchen equipment, intuitive dining rooms, and using biometrics for payments.
nelson1oliva

Augmented Vs Virtual Reality - Which Should I Choose? - 0 views

www.saritasa.com/...-which-reality-should-i-choose

Technology augmented reality

shared by nelson1oliva on 02 Feb 23 - No Cached
  • nelson1oliva on 02 Feb 23
     
    what I enjoyed about this particular article is that it actually not only explains the concepts of AR and VR and hw they elate to AI but also how it contrasts them: see the highlighted excerpts in quotes below; "Augmented Reality Definition Augmented Reality (AR) is the overlaying of computer-generated objects upon the real environment. The application recognizes some element in the real environment and then places objects in relation to it with differing levels of interactivity." And, "Virtual Reality Definition Virtual Reality (VR) is a completely digital experience that is viewed inside a closed visual environment. It may also include physical elements from the outside world such as movement, temperature, and sound." I discussed these contrasts in my academic journal in which VR is a completely digital experience in most cases, although there can be some physical animation involved that may be perceived as a type of AI or AR incorrectly. it does however allow a greater margin that the its counterparts to create a complete fantasy world that has no similarities with reality whatsoever. Ai however presents a more reciprocal thinking addition to the equation which in my opinion at some point will blend seamlessly with VR. AR on the other hand in a way does this by allowing the concepting of augmenting the reality by definition. They all have advantages and limitations, to where these are pushed will be the real question in the future.
aquin206

How robots, AI, and augmented reality are taking over restaurants - 0 views

www.nrn.com/...ity-are-taking-over-food-world

shared by aquin206 on 02 Feb 23 - No Cached
  • droids, drones and augmented reality are ready to exit the test phase stage and become must-have tech solutions for restaurant operators.
  • robotic cooking systems and are making the move from not only cashless but cashier-less operations.
  • it all exists; this is not yet-to-come technology
  • ...7 more annotations...
  • AI, virtual reality, augmented reality, autonomous vehicles, and face recognition technologies all exist today. What’s different today is we’re in the age of convergence: Suddenly you can get all of these technologies to talk to one another in real time.
  • We’re testing back of the house robotics and artificial intelligence
  • reducing a few labor hours, but actually taking entire bodies out of the operation,
  • 24-hour food service operations delivered by autonomous vehicles
  • drone delivery.
  • delivery cost is about 30% less expensive than what the traditional third-party delivery aggregators charge.
  • drone delivery could be a new way to reward loyalty:
  • aquin206 on 02 Feb 23
     
    This article focused in how robots, specially drones, will affect the food industry. Drone delivery services are already being tested in Los Angeles which costs 30% less than traditional deliveries. In addition to drone delivery, by using cashless transactions and lowering labor hours, food delivery services could be used twenty four hours a day.
shineal

How Hotels are Using Robots to Reduce Costs, Improve Operations and Enhance the Guest E... - 0 views

hoteltechnologynews.com/...d-enhance-the-guest-experience

hotels robots guest experience operations Technology Hospitality tech solution

shared by shineal on 01 Feb 23 - No Cached
  • How Hotels are Using Robots to Reduce Costs, Improve Operations and Enhance the Guest Experience
  • The history of robots in the hospitality industry dates back to the early 2000s when the world’s first robotic concierge was introduced at the Aloft Hotel in Cupertino, California.
  • More recently, the hotel deployed a robot named ALO butler. ALO delivers items to guests’ rooms 24 hours a day, including towels, toiletries, and complimentary snacks. The results have been impressive. Guests have responded positively to the convenience of having access to room service around the clock, and the hotel has reported significant reductions in labor costs. In addition, the robots have helped to improve guest satisfaction scores by providing a consistently high level of service.
  • ...5 more annotations...
  • Today, robots are being used in a variety of hotel departments, including housekeeping, food and beverage, and even security. And the benefits of using robots in the hotel industry are many.
  • The challenges and obstacles related to robots in hotels are also many. One of the biggest challenges is the cost of implementing and maintaining a robotic infrastructure. Another challenge is the lack of standardization. There are no industry-wide standards for hotel robots, which makes it difficult for hoteliers to compare and select the right robot for their needs. Finally, there is the issue of public perception. Some people may view robots as a threat to jobs. Others may see them as a nuisance.
  • For guests, the benefits are mostly related to convenience.
  • Robots can help to improve operational efficiency by automating tasks that are typically done manually. They can also help to enhance the guest experience by providing a more personalized service. In addition, robots can help to reduce costs and save time. For example, robotic valets can park cars for guests and robotic concierges can provide information about the hotel and its amenities.
  • Despite the challenges, the future of hotel robotics is very bright. The global market for hotel robots is expected to grow from $79 million in 2020 to $338 million by 2025, at a compound annual growth rate (CAGR) of 32.8%, according to a report by MarketsandMarkets. This growth is being driven by the increasing adoption of robots in the hospitality industry and the growing need for efficient and cost-effective solutions. Hotels are increasingly turning to robots to improve operations and enhance the guest experience. And the future of hotel robotics is very bright.
  • shineal on 01 Feb 23
     
    This article is about the history of the use of robots in the hospitality industry, back in the early 2000s. It then follows the deployment of ALO butler and the tasks it executed. Thereafter, a look into how robots are used today in various departments is presented. Also in this article are information about the pros and cons of using robotics both for the property and for the guests.
ahyla001

How Augmented Reality is Transforming the Hospitality Industry - 1 views

www.revfine.com/d-reality-hospitality-industry

AR Hotels Hospitality Technology

shared by ahyla001 on 14 Apr 21 - No Cached
  • Augmented reality has emerged as an important concept within hospitality management in recent years, because it allows hotels and other related businesses to enhance the physical environment they are selling
  • Many hotels are seeing the benefits of using augmented reality to make the hotel environment more enjoyable to spend time in.
  • Augmented reality serves to alter a person’s perception of their physical surroundings, through the use of computer technology.
  • ...18 more annotations...
  • Augmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is important to understand since a lot of people think both are the same. I thought they were the same.
  • The technology itself can be deployed in a number of ways, including through smartphones, tablet devices or headsets.
    • kmill139
      kmill139 on 15 Sep 21
       
      This can be especially useful in today's world since everyone has access to a cellphone.
  • Today, millennials are the dominant consumer generation and they are also more likely than previous generations to utilise digital technology and buy things like virtual reality and augmented reality devices.
    • kmill139
      kmill139 on 15 Sep 21
       
      As the generations are being born into the ever-changing and growing technology world, they need to utilize this in their business practices.
  • Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience.
  • (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area.
    • kmill139
      kmill139 on 15 Sep 21
       
      This is another way that the industry can enhance its guests' experience.
  • 1. Interactive Hotel Rooms
  • An example of this is seen with The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • 4. Beacon Technology
  • 3. Augmented Hotel Environments
  • For example, Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel.
  • Meanwhile, Best Western experimented with augmented reality and Disney stars, allowing children to see themselves alongside characters from Disney films, and other hotels have used AR apps to allow guests to virtually redecorate.
  • 2. Gamification
  • Virtual Reality & Artificial Intelligence
  • ugmented reality is often compared to virtual reality (VR), but while VR replaces the real-world environment with a completely virtual one, augmented reality enhances the real-world environment in real-time.
  • allows hotels and other related businesses to enhance the physical environment they are selling
  • The Hub Hotel from Premier Inn in the United Kingdom, which has started using AR in conjunction with wall maps placed in its hotel rooms.
  • Holiday Inn created an augmented reality hotel experience, which allowed guests to point their smartphone and see realistic virtual depictions of famous celebrities in the hotel
  • Starwood Hotels, for instance, used the technology to send a virtual key to guests, allowing them to unlock their door through their phone. Others have used beacons to send maps and other information at opportune moments.
  • azephyr on 14 Apr 21
     
    This article is about how augmented reality has made such improvements in the hospitality industry. The changes that are being made are actually for the better, not only fr the hotel but also for the customers that benefit from these augmented realities.
  • kmill139 on 15 Sep 21
     
    A great article that explains what augmented reality is and how it is being integrated into the hospitality industry.
  • ahyla001 on 31 Jan 23
     
    This article relates to augmented reality and a few of the different ways it is being incorporated into hotels. Augmented reality allows the hotelier to enhance the guests environment real time in a number of different ways. Some of these ways, as described in the article are: interactive hotel rooms, gamification, augmented hotel environments, and beacon technology. At the end of the article there are a number of links to articles about other digital trends, such as robots being used in the hospitality industry!
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