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jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
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    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
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    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
jbrit055

Cloud Computing: Explained for the Hotel Industry - 7 views

  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
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  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • Requires minimal upfront investment
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
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    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
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    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
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    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
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    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
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    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
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    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
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    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
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    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
joshli2022

How AR/VR Enriching Hospitality Industry and Where does it Fit? - 0 views

  • Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:
  • artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.
  • The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.
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  • By using this technology, the companies are able to sort through data collected via surveys, online reviews etc. and the AI has been able to then analyze this to draw conclusions about overall performance.
  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrival to some of the key sights.
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    This article was about the AR and VR enhance hospitality. First, the AI service robot called connie is used by Hilton corporation. The chatbots and messaging system help the hotels to provide adequate service to the guests. Second, the data analysis has a significant impact on the hospitality industry; enhancement and improvement of the services need good analysis ways to help the management team enhance their business strategies and planning. Third, VR in the hospitality industry could help the guests to preview and review the property and help them get to know the facilities deeply so that they could have more choices during their stay. Also, this way, the potential consumers could discover the services and marketing packages through AR and VR experiences. Lastly, the activities that the hotels can be more resilient and diversified.
mmdmd99999

Google Glass: What Happened To The Futuristic Smart Glasses? - 0 views

  • Google Glass smart glasses were once slated as the next big thing in tech. While they no longer exist, the technology lives on in future products.
  • Google had been developing smart glasses for multiple years before a public retail version became available in 2014, following a limited-availability run in 2013.
  • Facebook
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  • hand-free means of viewing content and performing tasks.
  • $1,500 asking price
  • Google Glass was ultimately a failure
  • here are two major reasons why the product failed from the consumer perspective, and the first was the design.
  • The second reason is the concerns consumers had about the product possibly collecting data from users or being vulnerable to hacking from outsiders.
  •  
    google failed at launching the google glass, but it might make a comeback in 2022
angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

  • share on social media
  • high-qualit
  • y images that can be reused on other channels
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  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
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    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
jbrit055

Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
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    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
henderson_goh

How Augmented Reality Technology is Shaping the Hotel Industry | - 1 views

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    Highlights: -It allows hotels and other related businesses to enhance the physical environment they are selling (i.e. their hotel and its rooms), or enhance the experience of exploring the surrounding area. -Augmented reality technology can make a lot of this information readily available to customers at all times of the day, improving their entire experience. -Interactive Hotel Rooms. -Beacon Technology -Augmented hotel environment -Augmented Reality is a great example of how engineers/workers can use these tools and incorporate them with an EAM CMMS solution.
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    Summary of article: This article talks about how augmented reality technology is leading in the hospitality industry. The augmented reality helps the hospitality industry to enhance the physical environment they are selling, or enhance the experience of exploring the surrounding area. For example, guests will be able to have a "feel" before arriving to the property and the destination. Some examples of augmented reality are interactive hotel rooms, beacon technology, and augmented hotel environment. These systems are able to linked with the PMS and POS in order to enhance the experience of the guests.
jmeji095

Hotel Chicago West Loop, Butler Hospitality Provide Virtual Room Service - 0 views

  • The boutique hotel is now serving breakfast, lunch, and dinner provided by Butler, a growing hospitality company new to the Chicago market that provides virtual room service to hotels without kitchens
  • Butler conceives and executes the menus then delivers in-room hospitality orders on-demand directly to guestrooms within 30 minutes, unlike standard delivery services, which can only deliver to the front door or lobby.
  • guests can scan a QR code that appears in their in-room menus
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  • menu designed by Butler changes with the season, and currently features a wide-range of items
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    This is one step closer to creating a virtual experience for hotel guests entirely. This article is about a completely automatic system that delivers guests their room service needs quickly and virtually. This machine is called "Butler" and is considered to be a virtual room service that has changing menus for food and saves much time for people that would be doing that now. They, later on, plan on having the system be able to deliver drinks and much more. According to recent surveys taken by the hotel, these services has had much positive feedback.
jmeji095

EZee Launched A Self-Service Hotel Kiosk at SATTE 2022 - 0 views

  • The all-new hotel self-check-in kiosk gained tremendous laud at the event as delegates and attendees got a first-hand experience of this sought-after technology.
  • The demonstration of this device showed how it enables accommodation businesses to offer flexibility and freedom to their guest
  • And we have built the kiosk considering the changing travel behaviors. e Zee Tap can be an essential technology for your hotel, helping you accommodate guests, even without any human staff.”
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    A self-service hotel kiosk named eZee has just recently been added by a popular hospitality management solutions provider. This kiosk will be able to do various amounts of things to process customers faster such as checking people in, checking identification, and taking payments. The plan of this solution is meant to "accelerate the growth of the industry."
ariellesmall

Is robotics taking over hospitality? Yes and no | PhocusWire - 0 views

  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
    • jalilahst
       
      Hospitality needs human interactions
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
    • jalilahst
       
      The positive consequence to robotic technology during the global pandemic.
  • they can boost both efficiency and productivity when it comes to managing day-to-day tasks, like checking guests in or tracking guest requests.
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  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey.
  • While robotic tech is becoming more readily available, implementing the latest technology can be expensive.
  • Robots could be susceptible to errors and security breaches, so ensuring that any data collected by robots is secure is key.
  • I believe that successful hotels will look to a hybrid approach now and in the future. Start in the area that will have the greatest impact:
    • jalilahst
       
      agreed
  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey
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    Hospitality has a need for human interactions. However 52% of travelers believe automated systems are safer. This article discusses the pros and cons of using robotic technology in hospitality. Then it goes further to show that the best options is to integrate some robotic technology in places where employees are overwhelmed in.
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    Even though there was many innovations of technology that has occurred. There is nothing like a personal touch. Guest love to communicate with a human to be able to get a real and honest opinion.
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
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  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
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    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
streeter61

https://www.getwebee.com/en/resources/latest-news-from-webee-and-hotel-industry/using-t... - 0 views

This article argues that for hotels to be competitive and relevant in todays evolving market, they must offer a more individualized guest experience. They discuss how the pandemic accelerated the u...

hospitality mobile business hotel Technology

started by streeter61 on 15 Jul 22 no follow-up yet
mmart802

Fine Dining Takes a la Carte Approach to Tech | PYMNTS.com - 0 views

  • even in high-end restaurants, speeding up the service gives an impression of better service
  • “It’s always been important at the mid-scale, fast-casual places, but traditionally people wanted to sit down for a long time at higher end places,” he said, “and they don’t anymore.”
  • focusing on driving as many sales as possible versus providing the best possible experience for dine-in customers.
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  • fine dining restaurants are challenged to strike a difficult balance between hospitality and technology
cmati006

Service Robots and AI: What impact on the future of Hospitality - 0 views

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    This article confirms how AI will continue to be part of the evolution of the hospitality industry. While some past robotics have failed, the technology has become increasingly better and better options and features will continue to become more readily available. Humans and robotics need to find a common ground to work as parallels on instead of working against each other. The facts are that the incoming generations prefer digital ways of operating and traveling. If businesses want to succeed they need to stay current with technology advances.
earagon22

What Hoteliers Need to Know About Cloud-Based Technology and PMS | By Warren Dehan - 0 views

  • stro
    • earagon22
       
      My property uses Maestro!!!
  • Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.
  • increase mobility property wide and better manage operations,
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  • Truth #1: Integration is Complex
  • It is imperative to review on a granular level, the integrations supported within the PMS suite of modules that your property requires or plans to add, even when offered from a single vendor.
  • it may come as a surprise what is and is not available for cloud integration, and for seamless operations across all departments over the Internet. These could range from niche amenities, such as an on-property golf pro shop, to condo management, in-room devices, and guest facing applications.
    • earagon22
       
      My property moved to Maestro, a web-based PMS system, and learned quickly that not everything we needed was easily transferable if at all.
  • hotel operators should do a full analysis of what is and isn’t available for cloud integration with a given PMS provider in advance of investing in such a system.
  • Truth #2: Training is Necessary
  • Simply being attached to the cloud does not simplify the act of operating a hotel, but operating a hotel is easier in the long run if hotel employees are well trained.
    • earagon22
       
      I had a week of training for the new system prior to switching over.
  • Hotels adopting a cloud-based PMS will still need to monitor internal operating procedures to ensure the transition to new technology goes smoothly, and new employees are confidently guided through the onboarding process.
  • Truth #3: Data Does Not Take Care of Itself
  • Access to the cloud does not mean hotels can wash their hands when it comes to data security. Not only are hoteliers liable for maintaining the data they store in the cloud, even if it is physically off site, they must also take care to ensure they remain PCI compliant for any data residing locally.
  • While data in the cloud is typically backed up and secured automatically, it is a hotel’s responsibility to manage this within their local systems. The cloud remains separate, and none of these requirements go away if you adopt a cloud-based system for operations.
  • PCI compliance is simply the bar set for security standards regarding payment processing — a starting point for data security, not the solution.
  • Truth #4: Cloud-Based Technology Does NOT Solve Everything
  • Hoteliers understand when to offer the right amount of hospitality and when to step back and let guests enjoy their stay, and likewise it is important to understand when the technology is the right fit to address your needs and when it is not. Hotel operators should not assume they need a specific system without understanding its full feature set and the impact it will have on their guests, their staff, and their operations.
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    This article prvoides four truths that any property considering switching to a web-based cloud PMS system should consider. The first truth, integration is complex, delves into ensuring that one checks if the things supported within the new PMS satisfy the needs the property has. Secondly, training is necessary. Any switch to a new system requires extensive training so that the staff does not flounder. The third truth, data does not take care of itself, is reminding hoteliers that it is still their responsibility to protect their consumers' data and remain PCI compliant. Lastly, cloud-based tech does not solve everything. Hoteliers should be sure they know what they are getting and if it is necessary for their property. The president and co-owner of Maestro PMS, a web-based cloud PMS system wrote this article which is fascinating.
streeter61

Genesys Offers IHCL Enhanced Customer Experiences with Genesys Multicloud CX - 0 views

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    This is a very interesting article. It discusses the journey of Genesys, a global cloud leader as they join forces with Indian Hotel Company Limited in digital transformation. Genesys Mullticloud CXTM is an omnichannel solution. It helps companies provide a consistent customer experience across all channels. It can access real-time customer data from any channel and connect with customers on any channel through automation.
henderson_goh

5 Advantages Of A Global Distribution System (GDS) - STAAH Blog - 0 views

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    Highlights: -Reach Market Segments Globally -The GDS can help hotel managers uncover new market segments to promote their products. -More revenue -Growth opportunities -more agents are realizing that this is the best way to easily connect with hotel properties from around the world. -Instant updates -The agents have access to live rates and availability, and they can easily book rooms for their clients. -Grow The Lucrative Corporate Segment -GDS is an important mix of larger properties' distribution channels. -Saves time and will lead to greater exposure
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    This article talks about the advantages of hospitality companies involving in Global Distribution Systems (GDS). One of the obvious advantages is that the GDS will be able to help hospitality companies reach their market segments globally, which will lead to more revenue and growth opportunities. The GDS also gives travel agents instant updates, as they will have access to live rates and availabilities. As so, it will increase satisfaction of their clients. Furthermore, the GDS will help travel agencies and travelers save time, as the GDS tends to "bundle everything together." The GDS will likely be more useful for non-seasonal travelers, as booking everything a la carte might be a hassle for them.
acole066

Robotics in Hospitality: How Will It Impact Guests? - 1 views

  • aimed at improving guests’ experience
  • the Henn-na in Nagasaki, has chosen to replace its front desk staff with robots
  • Visitors can check-in, check-out, and the robots can respond to questions.
  • ...4 more annotations...
  • one of the biggest bonuses of using robots is their ability to search and respond to customer requests for information instantly.
  • This can save time in housekeeping by sending off the amenities that a repeat guest orders
    • darielmolano
       
      Now robots are able to offer customized guest service to guests. There is no more need for front desk clerks because now robots are able to recommend restaurants or places to visit. These robots have also been programmed to keep in memory the guest likes in order to enhance guest experiences through facial recognition. Some hotels have already implemented these technological advances and so far so good
    • darielmolano
       
      Now robots are able to offer customized guest service to guests. There is no more need for front desk clerks because now robots are able to recommend restaurants or places to visit. These robots have also been programmed to keep in memory the guest likes in order to enhance guest experiences through facial recognition. Some hotels have already implemented these technological advances and so far so good
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    On this article we would learned about how the robotics started to integrate into the hospitality industry. How slowly the technology became part of a human activity and the effect on the guest of Hotels especially in Asia.
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    Robotics in the hospitality and tourism industry has been a topic for years now, but we are actually starting to see it come to life. The reason for having robotics in the hospitality industry is because it provides a better guest experience. Robotics help save time with checking in and out of hotels, creating more satisfied guests/customers. With robotics and artificial intelligence, guest will have a greater experience with personalization in which robotics can assist in. Robotics will continue to be prevalent in the hospitality industry as it continues to greatly impact guest experiences.
acole066

Digital Restaurant Menu Tablet Advantages - 0 views

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    eMenu's which are digital menus have been proven to improve restaurants giving them a way to stand out from their competition. Digital menus are easy to manage for both managers/staff and customers. Managers can change the menu with just a click of a button and customers are able to make food and drink pairings easily due to great visuals. Overall, utilizing eMenus to its full advantage will increase revenue for restaurants and create a better experience for customers.
tvill22

Cybersecurity risks shaping hospitality in 2022 | Wipfli - 0 views

  • A breach could have enormous impact on consumer confidence and bookings. Hackers can takeover mechanical systems and shut down facilities.
  • The average cost of a data breach is $4 million on top of revenue losses due to long-term damage reputations.
  • Hotels also face risk from inaction; guests may perceive low-tech processes as a lack of amenities or as less safe.
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  • Outsourcing can speed up development and deployment – but has huge security implications so vendor evaluations need to be thorough.  
  • Data compliance and cybersecurity training should occur annually, at least. “Secret shopper”-style testing can happen year-round.
  • For example, is the vendor in a secure financial situation? Does its geography or location create vulnerabilities? How does it secure its data and property?
  • Nearly 90% of hacking incidents involved some sort of credential abuse. Hotels can activate multifactor authentication to improve security instantly.
  • Create a standard interrogation procedure to evaluate and measure the stability of each potential partner and solution
  • Being prepared can minimize the impact of an attack or data breach.
  • As cyber threats increase, large groups and conventions may require cyber insurance as part of their booking contract.
  • A consistent and thorough evaluation process can lead hotels toward a solution that works for everyone – creating a secure and efficient work environment and a safe and inviting guest experience. 
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    This article addresses the cybersecurity trends in hospitality for 2022. They talked about the risks for the hospitality industry and how much it can cost the company if there is a breach. It also talks about how bringing third party vendors in can be a risk to your company. It ends by talking about how to protect todays infrastructure by locking down logins, empowering staff, making a plan, and getting insured.
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