InterContinental Hotels Group eyes mobile to combat hotel aggregators - Mobile Commerce... - 0 views
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company is focusing mobile efforts on the hotel experience over search and booking to counter challenges from sites such as Expedia and booking.com.
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aggregators drive down the price. We understand it’s an important channel for us, but it drives down brand.
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mobile guest journey, including search, shop and compare, booking and confirmation, pre-stay planning, market and property arrival and stay and departure.
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Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.