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3 Data Protection Tips for the Hospitality Industry | Endpoint Protector - 0 views

  • 1. Hire cybersecurity personnel
  • hospitality companies do need to acknowledge the need for cybersecurity personnel and hire a team that can keep their cybersecurity framework up to date and react in real-time to any security incidents that may arise.
  • 2. Protect against insider threats
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  • Whether through ignorance or malice, employees are often at the heart of data breaches.
  • Another way companies can protect against human error or insider threats is through strong data protection policies.
  • limiting access to sensitive data only to those employees who need it to perform their job functions and restricting the use of personal mobile phones or portable storage devices in the work place.
  • 3. Look into compliance
  • hospitality companies must ensure that they have a high level of data protection in place.
  • Companies must therefore look into where their customers come from and what data protection laws are in place in their countries of origin and ensure they can protect their sensitive data accordingly.
  • Abiding by these standards should ensure that hospitality companies are protected from most potential data breaches and can thus stay clear of any penalties that would otherwise come their way.
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9 Event Management Software That Will Make You a Rockstar - 2 views

  • Event organizers are planners to the core. If you’re an event organizer, you likely have a unique gift of being able to see both the big picture as well as the unique steps and resources needed to get to that vision.
  • Now that we’ve given you a high-level overview of the most popular event management software, you can confidently decide which options to explore. Keep in mind that it’s not about which software we say is best, it’s about what works best with your personal style. After all, the right tool could very well turn you into a rockstar event organizer.
  • it can help with event registration, event marketing, attendee engagement through the conference app, event website creation and agenda management, attendee check-in, name badge generation, and more
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  • you need event management software that can save you time, keep you organized, and take care of every detail of your event
  • There is a ton of event planning software on the market
  • Organizers' Favorite Event Management Software
  • Eventbrite This is a popular ticketing solution for events ranging from small meetups to large concerts. The system is customizable and allows people to register from their phones. You can use it to send email confirmations and reminders.
  • Whova (All-in-One Event Management Software)
  • Whova all-in-one event management software enables you to seamlessly manage your event from beginning to end within one system. It provides flexibility to opt in/out of certain functionalities according to your needs
  • Trello
  • There are many platforms that help you collect and display tweets about your event on a big screen in real time. One of the first social media walls, Everwall (formerly Tweetwall) gets posts on displays quickly and also provides extensive moderation, customization, and advertising options.
  • This is a project management software
  • It has a strong visual interface, simple usability, and collaboration features.
  • OpenConf
  • OpenConf is a conference management software used by many academic conferences. It allows organizers to call for paper submissions, build peer-review process, and approve and publish content.
  • Users can search session information with built-in search functionality. OpenConf provides a website builder and online registration as well.
  • Boomset
  • Boomset provides check-in, on-demand badge printing and guest list management system. It allows facial recognition check-in and tracking attendees with RFID-enabled wristbands. Using badges and wristbands, attendees can even purchase merchandise, meals, drinks during events.
  • Everwall
  • Event management software is an event planner's best friend
  • WordPress Theme
  • WordPress is a popular content management system used by over 80 million websites and fully customizable thanks to many themes and plugins.
  • It enables users to crowdsource top questions in order to drive meaningful conversations.
  • Slido
  • Last updated: June 1st, 2021
  • 10 most stressful jobs
  • , so you can streamline your event to stay more productive and generate more revenue.
  • 9 best event management software
  • As you may still be unsure whether your next event will be virtual or in-person,
  • Start by prioritizing your needs.
  • obile-friendly?
  • m
  • some organizers think the fee is a bit high.
  • Wix is a general website builder, not an event planning software, but there are a few built-in themes for event websites.
  • The Whova app has the highest ratings in app stores among all event apps and offers customers many time-saving tools.
  • research heavy academic conference
  • isn't currently accessible on mobile,
  • facial recognition check-in, organizers can also track attendees with RFID-enabled wristbands.
  • popular resource for team communication
  • If you're into the 'to-do', 'doing' and 'done' task management approach,
  • no master calendar view
  • Whova
  • live polling tool,
  •  
    The software listed in this article will help with productivity of an event or project.
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  •  
    This article talks about eight-event planning management softwares that will help event planners perform like rock stars. No matter how talented a person may be it is not easy to remember everything and be able to perform at high levels without the assistance of special software. The article has helped streamlined the best event planning softwares to narrow down the best for work for each consumer. Following are a few discussed in the article: o Google drive - By using Google Drive's documents, folders, and spreadsheets it can help manage and collaborate on content and ideas. o Whova Event Management - can help manage an event in one place. Significantly boosts attendee engagement and networking, which results in winning the best Event Technology Award 2016. o Asana - Has a great smartphone app, in addition very helpful for both the big picture task management view, as well as narrowing in on the detail. o Allseated - Good for planning weddings, helps design floor plans, seating arrangements, manage the guest list, etc. Essentially, after reviewing all the software's it would be important for the event manager to pick the best one to fit their specific job tasks and personal preferences.
  •  
    With the continuous developments in technology and its adoption in the hospitality industry, businesses are increasingly adopting event management software to enhance their performance and performance. This article looks at eight of the leading event management software that businesses can choose from. The article is a great read to all individuals in the event management business.
  •  
    9 Event Planning Software tools- While this page does point out benefits of other event planning software its basically a Whova ad.
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How Restaurants Are Using Technology to Deliver Better Customer Service - 0 views

  • The next frontier for social media and smartphones may well be the restaurant table.
  • So far, restaurants have been slow to take to technology, but a few chains are breaking new ground.
  • Mobile ordering.
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  • This is one area where fast-food chains are in the forefront.
  • iPad order kiosks
  • Facebook ordering
  • Why wait in line if you can file your order at a kiosk immediately, and then sit down and relax?
  • Diners
  • This may be the biggest technology leap coming in the next year, as nearly 100 percent of restaurant owners say they plan to have a Facebook presence by next year.
  • This is a fairly low-cost add-on to make, and it has the potential to grow sales, which always gets a restaurauteur's attention.
  • Digital menu boards + smartphones
  • Tabletop e-waiter & checkout
  • Hand them a restaurant iPad they can self-checkout on where their card doesn't leave their sight, and they're happy.
  • it even suggests additional items to order, and the company reports it cuts 7 minutes off the average diner's stay.
  • Games while-u-wait
  • Watch for fast-food restaurants to change menus more often, because digital menu boards make it so much easier than manually changing prices and items.
  • Online coupons
  • Digital signage also allows quick-serve restaurants to provide entertainment and interactivity while you wait in line
  • Tech-savvy diners expect elegant solutions that work
  • restaurants that can get it right, integrating technology that makes customers happy and turns tables faster will be a no-brainer.
  • Gaming industry sources report McDonald's is projecting gesture-enabled games onto restaurant floors for kids to play while they wait for Happy Meals
  • More restaurants are using digital coupons, and diners gobble them up
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Quality Is More Than Making a Good Product - 0 views

  • Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2
  • The first is the greater emphasis advertisements place on the word quality and on such themes as reliab
  • Quality should be primarily customer-driven, not technology-driven, production-driven, or competitor-driven.
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  • a company’s or a product’s quality image obviously cannot be improved overnight
  • how do customers define quality, and why are they suddenly demanding high
  • d why are they suddenly demanding high
  • Product performance and customer service are closely linked in any quality program
  • Asking dealers to conduct a quality audit as soon as the products are received and to attribute defects to either assembly errors or shipping damages.
  • Consumers’ priorities and perceptions also change over time.
  • Companies that try to define their customers’ attitudes on product and service quality often focus too narrowly on the meaning of quality for their products and services; an understanding of changing attitudes in the broader marketplace can be equally valuable.
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    This article provided data on customer's who feel quality of products have depreciated over the years. It also goes to mention how companies incorporate word to make consumers think they have the best quality product although in reality they have done nothing different to make it more reliable. It also goes to mention different ways companies try to retain its customers by offering warranties and other promotional programs.
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OPEX or CAPEX for your IT Investment? | TOUGHBOOK Blog - 0 views

  • The “as-a-service” approach also has other benefits when it comes to flexibility. It’s much easier for a business to scale up and down as required. For example, adding new devices and services on a monthly basis or removing them. This flexibility ensures the business only pays for what it needs at the time, rather than having additional tech that is no longer required gathering dust in the warehouse.
    • nixalexa
       
      This approach is more beneficial for smaller companies, as many times they do not have the money to invest in these capital expenditures all upfront. This article explained the relation between Capital Expenditures vs Operational Expenditures as it relates to technology. This article explained how more companies have been taking the operational approach versus the capital approach because technology does not last forever. Almost every 3-5 years companies have to change their technology to stay up-to-date and efficient with their software and devices. Capital expenditures require all of the money upfront while operational expenditures is money spent as it comes in, like utilities, rent and other monthly or quarterly services.
  • Traditionally, if a business wanted to invest in IT equipment, such as new laptops or PCs, they would pay for their technology upfront as a capital expenditure (CAPEX).
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Hotels using robots for delivery, cleaning amid COVID-19 pandemic - 0 views

  • One surefire way to ensure you can socially distance during your stay is to have a robot deliver items to your room.
  • Rosé can bring you anything, either in-house or via a complimentary shopping service
  • The robot is sanitized after each delivery.
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  • For guests who prefer contactless deliveries
  • You may be wondering if Rosé replaces staff members who might otherwise be delivering items. That's not the case: The robot can't carry luggage, make beds or take reservations.
  • Each hotel at the properties had a robot available before the pandemic, though now they are much more popular
  • They can assist with hotels' intense cleaning regimens, given new guest and industry expectations for cleanliness.
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    Before, the 2020 pandemic, some hotels have already had robots incorporated into their hotel but it was more for entertaining purposes. Now they have become popular due to the pandemic. They help with social distancing by delivering guests their towels, pillows, foods, etc. They also assist with cleaning by using a super sterilizing blast. It is an expensive investment but worth it since it will become the new norm.
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No, guests do not require human-provided services in hospitality | PhocusWire - 0 views

  • The classic philosophy in hospitality goes like this: customers – whether leisure, business, corporate group or SMERF members - require services provided by super nice, smiling, well-trained humans.
  • I believe the notion that guests are demanding human-provided services is greatly exaggerated, especially today. A great example of why guests do not care about human-provided services as much as some in our industry think comes from the vacation rental sector.
  • The vast majority of these short-term rental bookings were done online via Airbnb, Vrbo, FlipKey, Vacasa, etc.
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  • Just imagine the whole vacation rental experience: you book online, receive online confirmation and pre-arrival information (directions, keyless entry info, destination info, etc.); upon arrival enter the unit using the mobile key or keyless entry; enjoy your stay; pack your bags and leave on day of departure.
  • All of this while having a completely humanless experience!
  • Five years from now, the hospitality industry won’t be needing half the people it needed back in 2019, and the savings from payroll will mean the investments in next-gen technology will pay for themselves.
  • The ultimate goal imposed on hospitality by the marketplace is simple: do more with fewer employees by using technology and thus reducing the property’s staffing needs by a significant percentage. 
  • So how much human labor would a hotel need in the future? In my view, five years from now, the hospitality industry won’t be needing half the people it needed back in 2019, and the savings from payroll will mean the investments in next-gen technology will pay for themselves.
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    This article portrays the belief that human interaction is very overrated in the hospitality industry. This author believes that rental services such as airbnb are proving that human interaction is unnecessary in hospitality and that hotels are wasting many resources by hiring too many people that technology could do the work for instead.
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Disruptive Innovation: Are we There Yet? - 2 views

  • both likes and fears the concept of disruptive innovation.
  • used by
  • The term ‘disruption’ is widely
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  • Disruptive innovations are however differentiated from sustaining innovations
  • influenced by the theories of Harvard professor Clayton Christensen
  • . 3-D printing of buildings will allow accommodation hosting opportunities to develop and disappear very quickly in new areas
  • , according to changing destination popularity, or to extend capacity following a surge of visitors, for example.
  • t disruption means to academics – and some business leader
  • We like to experience new ways of traveling and creativity in cooking dishes; at the same time, we may be somewhat anxious or even afraid of getting into a self-driving car or eating something cooked by a robot chef.
  • Society both likes and fears the concept of disruptive innovation.
  • a provocative marketing campaign may be seen as ‘disruptive’ as an affordable-luxury hotel concept with shared bathrooms.
  • fear or hope of emerging disruption is exaggerated and misleading.
  •  
    The author holds that the public have ambivalent attitudes of disruptive innovation,and the current understanding of its effects is inaccurate,the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality
  •  
    This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.
  •  
    The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.
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Cashless Payments Are Essential for the Hospitality Industry's Relevance | Hospitality ... - 1 views

  • Cashless payments are essential for the hospitality industry, as they not only create a more convenient experience for guests and tourists, but help hotels stay ahead of the curve and expand into new revenue streams.
  •  
    Unattended POS post-pandemic has become essential for hotels to increase their revenue by providing more convenience to the consumer. Due to the shortage of staff, guests can be left feeling that there is lack of service to provide for instance snacks and meals. In addition due to the shortage of skilled workers, the unattended POS can check out the guests at any time of the day.
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the-future-of-hotels-customized-experiences-sustainable-practices-final.pdf - 1 views

shared by alejandrodiazfiu on 21 Aug 23 - No Cached
  • Think about micropersonalization. You can imagine a world in which every single touchpoint with a guest is unique. On our digital channels, we’ll be able to recognize the guest, know their history and their background, and contextualize what we show them.
  • we’ll allow each guest to personalize many details of their stay: the temperature in the room, the scent, the layout, what side of the building the room is on. T echnology will help make sure that we provide consistency across the entire customer journey and that we offer something distinctive for every single guest.
  • You can also decide to go straight to the room with your mobile app, so the reception and transactional process will disappear if you prefer. That will free up the hotel staff to dedicate their time to helping guests in more active, less transactional ways.
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  • I’s impact is going to be huge, and that’s true in marketing as well. It is certainly going to help us be more predictive. Based on the previous booking history of our guests, we’ll be able to determine what they will like in the future, so we can make better suggestions to them about hotel brands, destinations, and guest experiences. We might soon be able to use AI to determine what our next marketing campaign should be.
  •  
    In envisioning hotels in the 2030s, technology plays a transformative role for Accor's C-Suite. Executives emphasize "augmented hospitality," which entails highly personalized guest experiences driven by advanced technology. They anticipate a future where AI and generative AI enable micro personalization throughout the guest journey. From recognizing guests' preferences to offering tailor-made room settings, technology ensures a unique and seamless experience. Furthermore, technology is poised to revolutionize booking processes. Accor is exploring AI-driven marketplace platforms where customers interact directly with hotels. This shift eliminates intermediaries, offering real-time, personalized offers. Additionally, the potential use of NFTs for unique experiences and virtual exploration aligns with Accor's tech-forward vision. In essence, technology will be the linchpin in crafting memorable and individualized hotel experiences in the 2030s.
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What is a hotel global distribution system (GDS)? (+3 types) - 0 views

  • A hotel GDS gives your hotel access and visibility to thousands of travel agents and corporate bookers
  • A global distribution system can integrate with your Property Management System (PMS)
  • As part of a GDS hotel booking system, your hotel will be exposed to a more targeted, professional travel community that alternative property types don’t have access to.
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  • First, you should know that GDS services are only available for authorized users who are licensed and registered and not accessible for use by the general public.
  • For the widest visibility and revenue-earning potential, consider connecting your PMS to a GDS distribution platform that will allow you to connect to several big-name hotel GDS providers and manage your account on one system.
  • In terms of hotel GDS providers, there are three main giants that dominate the market:
  • Cloudbeds’ simple solution connects you to a system that connects to the big three GDSs mentioned above, allowing you to manage all your GDS accounts from one platform.
  • Still, GDSs also have the power and functionality to send their inventory to OTAs.
  • A global distribution system (GDS) is one of the best ways for hoteliers to promote their hotel in the global corporate travel market. It’s a critical component of a well-rounded distribution strategy and helps hotel management increase occupancy within the lucrative corporate travel segment.
  • A global distribution system is an online system that delivers real-time hotel, airline, train, and car rental inventory, room rates, discounts, and more to travel agents and other businesses.
  • As part of a GDS hotel booking system, your property will be exposed to a more targeted,
  • GDS hotel booking system allows companies, such as travel agencies and corporate bookers, to book travel on behalf of others.
  • Public rates are visible and bookable to all agencies in a GDS and are subject to commissions paid to the booking agency. Common public rates are the Best Available Rate (BAR), Corporate (COR), and Government (GOV). Negotiated rates are only visible to companies with which you have a special agreement. The authorized agencies that can book these rates must enter an agreed-upon GDS hotel code called a Rate Access Code. Since negotiated rates are based on net rates, they are not subject to commissions.
  • Amadeus has been connecting travel providers to travel sellers since 1987. They serve over 770,000 hotels in 190+ countries worldwide and have a global team of 19,000 employees. Aside from hotels, Amadeus also services airlines, airport operators, rail operators, ground handlers, car rental companies & transfer providers, insurance provider groups, and cruise lines & ferries
    • amajo017
       
      This is the one my work uses!
  • Sabre has been part of the birth of airline automation since the 1960s. Today, they have almost 400,000 travel agents in their global travel marketplace. Their technology products include travel-focused mobile apps, check-in kiosks, airline and hotel reservation networks, ticket agent terminals, aircraft & crew scheduling systems, revenue management solutions, and more.
  • (Galileo, Worldspan, Apollo) – With origins leading back to 1971, Travelport encompasses the Galileo, Worldspan, and Apollo GDS systems. Their worldwide travel retail platform services travel agencies and suppliers with distribution, technology, and payment solutions, among others. They have partnerships with hotel chains and boutique hotels to develop targeted promotions and flexible rate models to gain greater visibility in their markets. 
  • The GDS system will likely evolve in the coming years rather than become obsolete, so it’s worthwhile connecting to one if you want to attract more business travelers and make gains in the corporate travel industry.
  •  
    This article talks about the GDS and how it can help attract clients in particular business clients. It starts by giving all the benefits of the GDS. It then goes on to explain how the GDS works and who can access it. It ends by talking about the types of GDS systems and how they will evolve and stay relevant in the future.
  •  
    This article describes the different types of GDS programs that hotels might use. The one my hotel uses is in here as well! It outlines why they are important, how they are used, and the massive reach that they have. Most companies use GDS to streamline their efficiency so it is interesting to read why it is so effective.
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Hospitality wins with biometrics; getting gamblers to the table; travel credentials' fu... - 0 views

  • match passport photos to guest faces, validating the stay plans of international visitors against the nation’s Immigration & Checkpoints Authority
  • second-generation cashless technology
  • enhances the omnichannel consumer journey, reducing the customer’s “time to play”
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  • update introduces biometric authentication, remote identity verification and enrollment for loyalty and payments, as well as a single digital wallet user experience
  • first omnichannel cashless wallet to use the biometric features on the patron’s mobile device for enhanced security and ease of use.
  • Resorts World Las Vegas’ Mobile+ app
  • believes they will eventually replace physical passports.
  • enting and picking up a car using qualified electronic signatures
  •  
    The article discusses the future of biometrics in the hospitality and travel industry. It predicts that biometrics will soon cause the physical passports to disappear. As well as how hotels and casinos are moving towards a cashless and app only business.
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Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
  •  
    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
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Generative AI Will Change Your Business. Here's How to Adapt. - 0 views

  • you’ll just see: “What do you want to do today?” And when you tell it what you want to do, it will likely offer some suggestions, drawing upon its knowledge of what you did last time, what triggers the systems knows about your current context, and what you’ve already stored in the system as your core goals, such as “save for a trip,” “remodel our kitchen,” “manage meal plans for my family of five with special dietary needs,” etc.
    • kellym64
       
      Now this will help with various things in the future and help search be narrowed down by past search bar items.
  • For example, for an airline brand that leveraged AI to decide on the “next best conversation” to engage in with customers, we set rules around what products could be marketed to which customers, what copy could be used in which jurisdictions, and rules around anti-repetition to ensure customers didn’t get bombarded with irrelevant messages.
    • kellym64
       
      This will also help the hotel industry if a front desk agent is having trouble finding a way to connect with guests. It can help narrow down appropriate questions to ask the guest.
  • Some companies have created new positions for chief customer protection officers, whose role is to stay ahead of potential risk scenarios, but more importantly, to build safeguards into how product managers are developing and managing the systems.
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The disruptive mobile wallet in the hospitality industry: An extended mobile technology... - 0 views

  •  
    The article discusses the results of a study done on digital wallets, or m-wallets as the study calls them. The study primarily looks into how and why consumers are transitioning to and using digital wallets. The study hypothesized that PCM or perceived collectivism would majorly influence whether or not a consumer switched over to a digital wallet, but that was not found to be true in the context of the study. The primary reasons why consumers are adopting digital wallets because it's convenient and easy. In regards to digital wallets and the hospitality industry, guests are and will be using digital wallets to pay for their meal/stay/service. Digital wallets make it easy for guests to split payments or pay each other back when sharing an experience.
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How COVID-19 has accelerated tech adoption in the hotel industry | Hotel Management - 0 views

  • exponential technology.
  • refers to both the rapid improvements in cost and performance
  • Smart capacities and services that were previously considered add-ons to the guest experience will quickly become requirements in the post-pandemic hospitality space.
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  • Investing in integrated online booking platforms that help to supplement staff efforts and create a seamless, personalized experience is the best way to ensure the guest has a positive brand experience
  • Hoteliers are using app platforms to track spaces used by guests and ensure a thorough sanitation before their next use
  • Integrated app platforms can help guests order room service or a morning coffee, reserve a spot out on the pool deck or communicate virtually with a staff member for instant assistance
  • Reward programs are meant to incentivize returning business without alienating first-time customers, or overemphasizing the different levels of guest perks.
  • A personalized guest app can offer different levels of accommodation.
  • Their choices and preferences could be logged as data and shared with the staff to help personalize their next stay.
  • Wearable technology has gained in popularity as a way to monitor guest activity, manage contact tracing, and help control the spread of the virus
  • also offers valuable feedback for consumer analysis
  • The more that guests are able to be tracked and recognized, the more they deserve to know their data is safe.
  • App platforms should have a section detailing which guest operations remain completely private, the rules and regulations regarding the use or sale of customer data, and the consequences that apply if any rules are breached.
  • Accelerated adoption of technology will transform the hotel sector at a rate even more extreme than once predicted
  • Smart tech will offer benefits to customers and staff alike, elevating the guest experience and making new levels of personalized hospitality possible.
  •  
    *The hotel industry has incorporated exponential technology for its improvements in cost and performance -an implementation that evolved rapidly during the pandemic that hasn't been seen before. *Smart technology has offered benefits to customers and staff while elevating the guest experience on a personalized hospitality way.
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7 Tech and Travel Trends That Will Shape the Hotel Industry in 2023 | By Nicole Dehler - 0 views

  • Rising energy costs and persistent inflation will continue to affect guests and hotels alike
  • Many hoteliers are turning to technology to ameliorate some of these pressures. Native-cloud-based PMS platforms, for example, can deliver more power and reliability than traditional on-site PMS platforms
  • 87% of hotels are experiencing a staffing shortage
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  • Many hoteliers are turning to technology to add flexibility in hiring, make up for staffing shortages
  • Mobile and kiosk-based self-check-in can be deployed to deliver a convenient and personalized welcome experience with only a skeleton front desk staff
  • Similarly, mobile automation can complete a number of time-consuming administrative tasks, while mobile communication can streamline communication between the front and back-of-the-house, by instantly alerting employees when a room is ready or out of order
  • 2023 will continue to see the rise of blended travel models such as bleisure travel, remote working and digital nomads
  • Investing in a PMS that includes the options for hourly or day-use rates allows a hotel to cater to busy airport travelers, or remote workers
  • Leveraging mobile and kiosk-based check-in and mobile Point-of-Sale (PoS) systems allow hotels to deemphasize the front desk, and transform the lobby into a more communal space for dining, co-working, and socializing.
  • With almost two-thirds of internet traffic originating from mobile devices, hoteliers would be well advised to select a booking engine that is fully optimized for mobile
  • According to McKinsey, 82% of Americans are using some type of digital payments
  • Hotels have taken notice, and have deployed comprehensive payment facilitation platforms that can deliver a secure and seamless payment experience for guests while preserving the mobile-first nature of their stay
  • Savvy hoteliers will leverage an ecosystem model of technological investment, where foundational platforms like the PMS and CRS utilize flexible open-API systems to integrate as many potential third-party applications as possible, with no additional costs to the user
  •  
    This article describes 7 travel and tech trends that are shaping the hotel industry this year. With labor shortages and growing inflation, hoteliers are turning to technology to relieve some pressures like using a native-cloud-based PMS platform, using mobile and kiosk-based self check-in, and using a a more consolidated payment processer that can deliver a more secure and seamless experience for guests.
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How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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What role cloud computing is playing in the evolution of the hotel industry? - 2 views

  • What role cloud computing is playing in the evolution of the hotel industry?
  • Preparation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
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  • information provides insight into customer preferences
  • Personalization continues with upsell offers that appear as the customer interacts with the company.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.Pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
  •  
    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  •  
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
  •  
    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "Predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
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Data Security in Hospitality: Risks and Best Practices - 0 views

  • Best practices for companies in the hospitality sector to protect data include:
  • Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
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  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
  • complex ownership structures
  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • challenge to maintain teams of well-trained staff.
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • Reliance on Paying By Card
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
  • Insider Threats
  • Compliance
  • Hotels, motels, resorts, and rented apartment complexes all gather and electronically store a range of sensitive personal guest data, such as names, phone numbers, addresses, and credit card details.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data
  • A case in point was the Wyndham Worldwide breaches of 2008 and 2010. Hackers gained access to the systems of an individual operating company through easily guessed passwords, and the attack easily proliferated through the entire corporate network, with the result that 619,000 customers had their information compromised.
  • While GDPR protects individual data within the EU and EEA, its ramifications have rippled through industries globally, and organizations are realizing the need to put greater compliance measures in place. PCI DSS is another important global regulation that protects credit card data, and fines for non-compliance begin at $500,000 per incident. The risk here is not just to data security but to the future survivability of hospitality companies, many of which would not be able to absorb the s
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Always encrypt payment ca
  • rd information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  •  
    This article highlights several important security issues in the hospitality industry, followed by the practice of protecting data from loss. The data structure of the hotel industry is complex, customers mainly use bank cards to pay, and the staff turnover rate is high. There are certain internal threats. In order to solve these problems and avoid data loss, it is not enough to strengthen network security. It is also important that employees are trained and familiar with and comply with relevant regulations.
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  •  
    Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.
  •  
    This article speaks about the data security concerns in hospitality. Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there's a franchisor and a management company that acts as the operator. Businesses use different computer systems to store information. The nature of the hospitality industry is such that it is extremely reliant on cards as a form of payment. Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. A vital part of protecting data is training staff to securely gather and store personal information. Well-trained staff also know how to recognize social engineering attempts and they understand an organization's compliance requirements. Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests' data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data. Some of the best practices for companies in the hospitality industry to use are: always encrypt payment card info, operate training programs in cybersecurity regularly to keep everyone informed, adhere to regulations, know where the data is, and enforce limit access to sensitive info, and more.
  •  
    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
  •  
    Hospitality offers an ideal target vector for conducting Cyber crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII). Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures with an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  •  
    In this article, we learn about the top five data security risks as well as best practices to help prevent data breaches. According to the article, the hospitality industry is a prime target since it stores a vast amount of sensitive guest information like names, phone numbers, addresses, and credit card numbers. Some of the five risks included complex ownership structures, reliance on paying by card, and insider threats to name a few. In order to avoid these threats, the article suggest that companies become PCI compliant, use cybersecurity measures like firewalls, and know where exactly their data is stored.
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