his principle idea – a fully immersive and persistent 3D
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What will the metaverse mean for the hotel industry? - Insights - 0 views
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digital environment – is not a new invention. It’s been around since the ‘90s.
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ach industry is scrambling to see how they can jump on this new concept that is destined to change the world.
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realised that it can use the metaverse to sell rooms. Whereas before, guests only had photo
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ustry has quickly
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The hotel ind
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s, copy, and reviews to go on
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mmersive 3D tours
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This is what the future of holiday planning and window shopping will look like.
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n email with a polite hello and an offer to explore their other rooms could pique their curiosity and close some conversions. Perhaps you could automate a discount when they move to exit the tour?
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Making your event spaces metaverse compatible will make it a much more attractive location
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The metaverse could also lead to a reduction in labour costs. By moving the front end booking office to the virtual realm
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he hotel can also use the metaverse to improve the experience of the city or town they’re in.
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Let’s consider that 8 out of 10 Gen-Z and Millennial travellers emphasise the desire for a unique experience.
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from attracting and up-selling guests to improving events at hotel locations and improving the guest experience. A
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The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.
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Caribbean Tourism Organisation News - OneCaribbean.org - 3 views
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With more than 6 million listings worldwide, the platform launched last Thursday its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.
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Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, through the launch of their “Work from the Caribbean” campaign.
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Digital Nomads
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The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region
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This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism and shine a light on digital nomad programmes in their destinations.
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Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.
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The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism
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This article speaks about the CTO and Airbnb joining forces to embrace the growing demand for Digital Nomads to work and travel, with the "Work from the Caribbean" campaign, a possible win for all involved. With Airbnb, it is a solution to embrace the flexibility of its clientele and the CTO, an opportunity to increase revenue in the Caribbean destination, diversifying the way they do business while offering the sun, sand, and sea. This disruptive innovation will undoubtedly change immigration policies in accepting longer than previously allowed visitor stays and could see reduced nightly rates and discounts. The flexibility of working remotely is an opportunity to increase the 'tourism dollar' in off-peak months, additionally bringing possible investment in real estate for the Caribbean. With the application of research through technology, both entities can devise innovative ways to market to this ever-changing industry.
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How to Use Facial Recognition for Hospitality - 1 views
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s. For example, the software stores customer payment methods and loyalty memberships which means staff and patrons don’t need to handle cash or cards to pay a bill or collect benefits.
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Facial recognition technology can save a tremendous amount of time at check-in. For instance, travelers can simply use their face to verify identity without needing to take the time to provide physical documentation.
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Facial recognition, on the other hand, provides frictionless access to rooms via a smart lock on the door. Also, guests who use hotel facilities, such as a restaurant or spa, can easily update their tab via contactless facial recognition technology, which enhances the customer experience.
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Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.
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Green IT | Green Hotelier - 2 views
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Reducing energy, emissions and waste are concepts that have been around for many years, but one area that is often overlooked is information technology (IT).
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it was estimated that 360 million computers were manufactured.
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quiring over 10 times its weight in fossil fuels to make.
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22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water.
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consuming 15% of the total electricity used in offices
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50 million tons of e-waste was generated worldwide, but only 13% was recycled. US Environmental Protection Agency
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Reusing working computers is up to 20 times more energy-efficient than recycling them
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hich utilises the naturally cool environment below ground to reduce power consumption, and increase energy efficiency.
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o date, more than 28,761 IT assets have been recycled (waiting for latest stats), which equates to 629,408lbs of e-waste diverted from landfill.
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Big hotel companies have wised up to the costs involved in operating inefficient hardware and are driving system changes to cut wasteful expenditure.
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nt. A data centre’s life expectancy is relatively long so it is imperative it is built to the highest standards in terms of efficiency as any excess energy use will lead to significant cost implications over the years.
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most energy-efficient data centre possible.
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Get the right equipment.
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Only get the data storage capacity that is currently required and forecast for the lifespan. Many d
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Don’t have servers or equipment that will not be used.
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, such as water cooling.
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allows a single user to access several physical devices on one terminal. A computing device dedicated to an individual member of staff or allocated for one software application is highly inefficient and expensive. Virtualisation consolidates resources, requiring less power and cooling.
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cloud computing
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e. Once you know what’s using the power, focus on why and whether it’s possible to reduce consumption. Spotlight on Fairmont Hotels & Resorts - T
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into account not only the initial outlay cost of hardware, but also the running costs.
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It's not only important to know the start up cost but what it cost to maintain it.
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e up to 30% more energy, making it significantly more expensive when looking at the total cost of running that appliance during its lifespan.
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It doesn't seem obvious but getting something cheaper will cost heavy in the long term.
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investigate options to upgrade with the latest energy-efficient components to extend appliances’ working life and efficiency
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Green labels
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Data centres last 30-odd years and you can’t go back in and fix them, so they need to be efficient. Over time, this saves money as they run efficiently. Servers have to be Energy Star-compliant or I won’t even talk to vendors.”
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is to reuse, not recycle
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and flat screens often being replaced well before the end of their shelf life and ending up in landfill, it’s imperative that the most is made of these materials by reusing them productively.
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Normally people just upgrade because something new came out instead of using it until it stops working.
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Dumping e-waste on developing countries was until recently commonplace, and it has caused huge environmental problems and harm to human health in countries such as Ghana and China. But new legislation, including the EU WEEE Directive and the 2010 US Responsible Electronics Recycling Act, has stopped countries from being able to export e-waste.
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dopted a scheme where the cost of recycling an electronic item is included in the purchase price. In Switzerland, they’ve been able to return all electronic waste to their place of purchase since 2005, and in the European Union, Taiwan, South Korea and Japan manufacturers must by law recycle 75% of the e-waste they produce.
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Smaller, more efficient processors.
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which have greater memory storage capacity while requiring less energy and space. They are due to be on the shelf in about three years.
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pecialist data centre design.
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all sizes are starting to view IT outsourcing as a viable option to gain flexibility and reduce short-term costs and increase transparency of cost structures and processes.
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6. Water cooling
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Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well. -
Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.
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This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.
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Why we care about location marketing - 0 views
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tailor marketing messages at the granular level, based on where your consumers are, in real time
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you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
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Delivering offers to target customers is the key benefit of location-based marketing.
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. Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
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Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers:
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three primary methods of location-based marketing
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Location-based marketing works best for brands or businesses with retail locations
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location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities.
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Geofencing: Reach them where they are
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Geotargeting: Reach them where they’ve been
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Geoconquesting: Get them to go somewhere else
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increase foot traffic and improve customer experience,
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boost customer retention and loyalty.
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Privacy is also a concern.
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The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
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The Top 6 Cyberthreat Actors: Today's Most Active Groups - 1 views
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ALPHV is a relatively new and rapidly growing cybercrime group. First observed near the end of 2021, the ALPHV group gained attention for innovative extortion tactics, and unconventional attack methods.
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To date, BlackCat ransomware has struck retail, financial, manufacturing, government, technology, education, and transportation, across a range of countries that includes the U.S., Australia, Japan, Italy, Indonesia, India, and Germany.
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Some of the ransomware it utilizes includes Cobalt Strike, Mimikatz, and AdFind. One of the most dangerous aspects of APT29 is that they have been known to develop their own set of custom tools for hacking campaigns.
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TA505 is a significant player in the global cybercrime scene, and has been a driver of global trends in the cybercriminal underworld. The group targets education, finance, healthcare, hospitality, and retail worldwide. It is also known for its long-term cyberattack lifecycle, sometimes persisting in a target's network conducting reconnaissance for weeks — even months — successfully avoiding detection as it patiently identifies the highest-value targets in the victim’s environment.
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This article discusses the most active cyber threats that exist today. I chose this article because it highlights a topic many industry leaders aren't aware of. Many view cyber attacks as crimes of opportunity, which they often are. However, we have to remember that there are also dedicated groups who are committed to acquiring data they shouldn't have. Knowing these groups, their signs, and what industries they target can help create a stronger team and plan to protect against them. These are especially common in hospitality and retail.
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5 Ways Biometrics Could Change the Hospitality Industry | RoomKeyPMS - 0 views
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Biometrics aren’t just used to enhance the guest experience. They can also help create in-house efficiencies as well, such as with a biometric-based system to track when employees
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Check-in via facial recognition is already active at hotels in China. FlyZoo, a 290-room hotel located in Hangzhou, allows guests to select their floor and room during booking on their mobile app.
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Skipping all check-in formalities may not always been an option, but fingerprint or facial scanning can help to expedite the process.
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First, by making guest rooms accessible only by fingerprint or facial scanning, it eliminates the needs to manage key card inventory and the headache of lost, stolen, or deactivated cards.
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The use of biometric data can help to ‘announce’ guests, their information, and their preferences without them having to provide any additional information.
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Requiring the use of a fingerprint to authorize any additional payments during a hotel stay, such as food and beverage orders, spa treatments, or in-room entertainment purchases, makes check-out billing quick and accurate.
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As the population becomes more comfortable with the use of biometrics in everyday life — such as using our fingerprints or faces to unlock our mobile devices — they will come to expect that same ease of identity verification for other purchases or experiences, like travel.
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Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing. -
Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees. -
This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.
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Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views
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improved software allows hotel owners to match up specific transactions with the surveillance footage,
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IT and security departments should work in conjunction
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Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
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Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
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Most commercial properties have some type of video surveillance system.
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Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
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Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
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A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
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A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
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In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
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In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
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This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected. - ...2 more comments...
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Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats. -
This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing. -
This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft. -
This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
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The Future Of Cloud Computing - 0 views
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he explosion of data globally over the last few years is utterly staggering. We are all constantly processing, interacting with, sharing and creating data, both personally and professionally.
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As mentioned in this article, the amount of data creation on a daily basis is rapidly increasing personally and professionally. This data is more high quality now than ever and the space required to save the data has to be large enough to hold all the information. This is shy most people are switching to the cloud, because it is affordable, easy to use, and typically has large amounts of space.
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Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views
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around 83% of marketers say they can run more successful campaigns when they use location data.
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This is because they feel like they understand what their customers need and they can deliver that.
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more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
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This is important because location based marketing only works with a smart phone.
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consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
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I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
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If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based advertising to target mobile device users is a smart marketing strategy.
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IP address marketing lets you use that location information to target your marketing.
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GPS marketing lets you target promotions based on this location information.
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geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
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Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
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Blueprints create geographical boundaries around points of interest and locations.
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Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
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Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
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Geoconquesting is about using location data to win business from your competitors.
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Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
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Location-Based Marketing Benefits
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There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
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1. Location Targeting
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2. Data Offerings
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3. Enhanced Targeting
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4. Cost Per Visit Performance Model
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Location-Based Marketing Disadvantages
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Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
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1. Opt-In Requirements
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2. Non-Smartphone Users
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3. Inappropriate Targeting
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4. Ineffective Location Data
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Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
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What is Location-Based Marketing?
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This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
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Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
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Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views
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augmented reality it works in enhancing the experience and satisfaction of the customers.
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The prime concern of this industry is the best customer experience while providing their services.
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Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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can open up various opportunities for a better and smooth customer experience.
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enhance the physical surroundings by making them more interactive.
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stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
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extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
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make the maps more reliable and informative but will make the visits more convenient and informative for the customers.
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this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal.
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This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only.
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can help in getting details about the guest and their preferences and choices.
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This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff.
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The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
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can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice.
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Hospitality is a service-based deal.
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The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
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Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on.
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can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
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1. Interactive Hotel Rooms
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Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information.
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Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
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The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service.
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360 degrees virtual tour before being physically present.
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2. Map Features
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Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
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3. Gamification
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The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
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Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
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4. Beacon Technology
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Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations.
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This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only.
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5. Guest Recognition
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guest recognition can become the catalyst in providing relatively better and convenient services to them.
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Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.
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6. Maintenance Information
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The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
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7. Translation Facilities
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In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
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Examples of AR in Hospitality Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones. Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel. Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction. The Mansion uses AR-based brochures to display its accommodation facilities to its guests.
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AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal.
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e most hassle-free ways
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ces in th
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The host and guest mutual interaction seek to deliver and get the best servi
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Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
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Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences. -
This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
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How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views
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How Facial Recognition Is Shaping the Future of Conferences – Skift
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MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
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High-tech software companies and event production firms are rolling out new technologies
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improve event security, streamline the check-in process, and measure the attendee experience.
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These are some of the benefits of incorporating the facial recognition software at a conference or event.
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speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
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Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
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Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
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“insanely cost-effective” option,
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facial recognition can drive down the costs of check-in to less than a dollar per attendee.
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You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
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I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
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Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
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I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways