How to use QR Codes in Hotels as a Marketing or Guest Service tool, also after Covid-19 - 0 views
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What are QR codes? QR codes (short for Quick Response Code) contain data used to point towards your hotel website or any other form of information you want to provide to your hotel guests.
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QR Codes have taken the hospitality industry by storm, and can be seen used anywhere from restaurants menus to playing a role in sharing information about health and safety measures
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Is it just a FAD, or will the use of QR codes stay after the COVID-19 crisis is over? How can hotel managers efficiently use QR as a communication tool as well as creating revenue generating opportunities including creative examples to use QR codes
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Providing a quick and easy method to access information, QR codes offer great opportunities for hotels to drive revenue, record guest preferences (read further here on smart tips to capture guests information and emails) as well improving guest experience by providing useful information to guests throughout the property.
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QR codes in various ways including on: Cards in the rooms Announcements in elevators At the concierge desk and message boards in the lobby (inspiring guests with tips on where to dine or ideas for which activities to do)
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Upon scanning the QR code, they will be diverted to the hotel website’s blog which contains the latest events, restaurant tips, attractions and activity recommendations, our favorite shops, etc. From here the guest can also navigate to any social media pages.
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be careful not to make it feel like a generic discount with no boundaries set to time or without a “real” discount that makes it worthwhile.
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The benefits include: Cost saving and better for the environment with less paper waste More customizable and more frequent updates possible Higher degree of available information with “hover over” effects as a tool to have a clean design. Great for showing allergenic information for example, which usually gathers up quite the list to be able to fully show on a traditional menu.
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In summary, it can be said that QR codes offer great ways especially for driving revenue and improving guest experiences.