Mavs Unveil Luka Donic Augmented Reality (AR) Mural In Dallas - 1 views
www.groovejones.com/dallas_mavericks_luka_ar
augmented augmented reality dallas Hospitality Technology Hotel
shared by ryanbonifas on 14 Sep 22
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Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Rookie of the Year Winner Luka Dončić AR!
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“The Mavs are so proud to be able to give the fans an innovative and cutting-edge experience using augmented reality to bring Luka Magic to life in the heart of Downtown Dallas. We strive to interact with MFFLs both on and off the court and are excited to see our fans’ best Luka impersonations as part of the challenge.
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The Dallas Mavs have added a new twist to their latest AR mural. Fans are encouraged to show their best step back move by uploading videos of the AR experience to Instagram for the chance to win a signed Luka Dončić jersey.
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he mural stretches across the YMCA building and measures 70′ x 200′, making it the largest Augmented Reality installation using the Spark AR Studio on Facebook.
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The AR experience is being promoted through the Dallas Mavs website, mobile App, social channels as well as on the mural. Fans can engage with it by clicking on the posted links or through the Mavs App, where they will be automatically taken to the Facebook Camera Filter to activate the mural. Then all they need to do is point their camera at the mural.
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In the very competitive sports landscape, the Dallas Mavericks have to find ways to separate themselves from the football crazed area. The Mavericks created a mural in Downtown Dallas with augmented reality that also provides fans an opportunity to "shoot the shot." It is another way sports and entertainment have looked to engage with fans.