easily increase their online guest engagement.
Group items matching
in title, tags, annotations or url
17More
Next-gen property-management systems depend on integration | Hotel Management - 0 views
-
-
organizations are making the smart business move of jumping forward with the times
-
-
“Social media is being used more than ever before in travel decisions,
-
definitely. I think this is primarily because of our favorite personalities traveling to exotic places, giving us the feeling of FOMO
-
-
including support for text messaging and email communications before, during and after a stay
-
Not too sure about this one, I for sure get annoyed by constant texts and emails from places I've visited
-
- ...5 more annotations...
-
engage with the guest on social media platforms
-
-
has its eye on the future
-
yes, the average person cannot affor to go to an establishment multiple times per year
-
-
This also creates measurement tracking for offer successes and failures for the business analysis and marketing departments
-
-
Next-gen PMSes need to be in the cloud now, easily accessible from any device anywhere on or off the propert
-
-
Everything also needs to be reflected in real-time to be competitive
-
-
This articles seeks to inform its readers about the importance of integration in whatever Property Management systems that come out in the future. One of these aspects is leaning into texting and emailing customers after a stay in order to keep themselves relevant and in the back of the guest's mind. The article also mentions that there needs to be integration on the front of social media in order to interact with future and former guests. This can help the establishment determine how best to market to the guest both on and off the premises. The article also calls for the adoption of cloud-based PMS systems, similar to the one we discussed in this week's discussion post. This conversion would make everything easily accessible from wherever people are in the world, giving way to real-time information and updates.
8More
How hotels can attract and cater to meeting and event planners - 1 views
-
The latest event food trends include a desire for farm-to-table menus, pop-ups, healthy snacks, and hometown dishes and specialties.
-
On a more practical level, hotels also need to help planners accommodate an increasing array of dietary requests from attendees.
-
Increasingly, meeting attendees want a unique, local experience when they travel for an event. So to become a more attractive option to planners, you need to showcase the top sights, attractions, and activities in your destination — and then make them easy to arrange and book.
- ...4 more annotations...
-
So make sure that your hotel website has a dedicated Events page full of inspiring content and helpful, up-to-date information.
-
the ‘design thinking’ trend will become especially important for planners looking to capture the attention of Generation Z attendees — a demographic likely to be engaged by more immersive, engaging, and shareable meeting content.
-
To appeal to younger tech-savvy planners, hotels need to invest in up-to-date technologies to cater to attendees and enhance the event experience.
-
More broadly, planners need to consider a growing range of threats both in terms of data security and physical safety. As such, hotels that invest in key event security measures, such as having robust cybersecurity plans, ensuring that staff receive regular security training, and offering comprehensive site security can help quell the fears of corporate clients.
-
In this article, we got some constructive suggestions for meeting and event planning. At the same time, this article also analyzes the future trend and relevant policies of the industry, and puts forward corresponding solutions.
6More
Take It From Ritz-Carlton: Data Is Nothing Without the Personal Touches | CustomerThink - 0 views
-
the Ritz-Carlton uses a CRM system. Coined “Mystique,” the Ritz-Carlton database is used to track information such as guest preferences, frequency of visits and issues that have come up for guests during their previous stays.
-
While the data is helpful in understanding an individual guest’s relationship with the brand, the data is only as good as the staff’s willingness to leverage it to create ongoing, memorable and unique experiences for the guest.
-
according to NPD Group, a market research company, almost 50 percent of the consumers who described themselves as highly loyal to a brand were no longer loyal to that brand a year later. So how does a business maintain loyal customers? In a nutshell, by not leaving it solely to technology, such as complex CRM databases, but instead making loyalty and customer engagement an integral part of each employee’s daily focus and communicating about it daily
- ...1 more annotation...
-
At line-up, the Ladies and Gentlemen celebrate stories of exceptional service; share new information from the Mystique CRM database; hear presentations on business success factors, such as the importance of driving customer engagement is presented, and research results from customer engagement surveys. And they discuss the information on the Credo card.
-
The article discuss Ritz Carlton experience with their own CRM system called Mystique, it also argues that a CRM system and technology are not enough to gain customer loyalty but also needs a different level of customer engagement. -
The article discuss how did Ritz Carlton introduced a new CRM system named mystique to develop a more personalized service for the clients focusing mainly on data collected through the hotel employees by observing guests behavior or by asking the guest directly. However, the article also discusses the importance of human interaction regardless to the system it self.
14More
shared by isabelladlp on 13 Nov 19
- No Cached
Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views
www.revfine.com/hospitality-marketing
technology hospitality hotel Software business travel mobile tech
shared by isabelladlp on 13 Nov 19
- No Cached
-
Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
-
If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
-
One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
- ...10 more annotations...
-
However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
-
Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
-
However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
-
Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
-
Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
-
While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
-
These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
-
This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
-
n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
-
y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
-
Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
26More
100 Event Statistics (2021 Edition) - 0 views
-
Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
-
Streaming experiences can reduce total climate pollution from events by 60-98%
-
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
- ...22 more annotations...
-
EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
-
66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
-
Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
-
57% of attendees believe that they can conduct the majority of their event objectives online.
-
As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
-
only 5% were minimally impacted.
-
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
-
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
-
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
-
37% of event planners report that social media exposure is a key metric of event success.
-
58% of marketers use social media for marketing before, during and after their events.
-
52% of events engage on social media several times a day.
-
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
-
The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
-
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
-
The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
-
Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
-
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
-
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
-
Only 14.5 percent of event planning companies experienced no impact from the pandemic.
-
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
-
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
18More
The 2020 Pandemic: Impact Of COVID-19 On The Live Events Industry | LiveDesignOnline - 0 views
-
Aug 19, 2020 7:37pm
-
The Live Events industry is estimated to employ 12 million people and generate close to one trillion dollars in annual revenue.
-
lost over 75% of their business since March 2020,
- ...14 more annotations...
-
One company noted they are working on “normal business projects plus the addition of sterilization equipment, PPE face shields, and portable lighting for temporary hospital units.”
-
only 22.43% of the responding companies had not cut staff.
-
In terms of receiving some form of government support to make up for business and revenue losses, 45% reported getting PPP loans, 30% got unemployment insurance, 18% received other forms of help (such as EIDL and/or SBA loans or credit), and 30% reported getting no help.
-
almost half of the companies (48.60% of them) indicated it could happen in 2022
-
the remaining 25.23% not hopeful until 2023
-
To get back to 100% pre-COVID-19 levels, the majority is looking at 2023 (36.45%) or 2024 (29.91% of companies), while 25.23% companies are looking at 2022, and less than 9% expect to reach 100% during 2021.
-
the industry is not expected to bounce back to pre-COVID-19 levels at a rapid pace.
-
developing new products for next year,
-
massive domino effect
-
Another impact on the success of the live events business is the lack of the live events, such as tradeshows and conferences that support the industry.
-
While some of these events have pivoted to virtual and digital solutions, they do not solve the issues of unemployment and lack of personal contact with clients which is so essential for business success.
-
In addition, Live Nation, the world’s largest concert producer, has announced that their revenue plunged by 98% in the last financial quarter, after COVID-19 devastated the live music sector. The company reportedly only presented 24 concerts in North America, while the second quarter of 2019 saw over 7,000 events.
-
hopefully looks forward to enjoying in the future as the economy and the industry come back.
-
An industry fighting for its life, but hopefully one with the resources required to survive.
15More
10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry - Endles... - 0 views
-
November 2, 2017
-
In fact, it’s the intersection of digital marketing and event marketing that makes the latter as effective as it is.
-
They are absolutely critical for outpacing and outlasting competitors.
- ...11 more annotations...
-
To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”
-
Businesses invested heavily in the online world, but a response from consumers was inevitable.
-
advertisers have to fight tooth and claw with one another to be noticed.
-
Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.
-
The ability to track, attribute and analyze event ROI just wasn’t there before.
-
be it attendee engagement, contacts management or marketing automation
-
Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.
-
“Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”
-
In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.
-
The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.
-
One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI
14More
The robots behind the bar that want to pull your next pint - BBC News - 0 views
-
-
Cecilia was released on 02/24/2021 and uses artificial intelligence to make drinks for guests. Cecilia can be purchased for $45,000 or rented for $2,000/month
-
-
Proponents of bartending robots also note that they can help bars become more efficient - which, in turn, helps their bottom line.
-
t may venue owners take as a "given."
- ...11 more annotations...
-
owners take as a "give
-
-
Alan Adojaan, who unveiled the robot, says that robot bar staff can help address staffing problems, and also put a halt to other factors, such as overly generous pouring of measures, or giving free drinks to friends, issues he says that may venue owners take as a "given."
-
-
"We are aiming for places that have a huge turnover of clients, such as sports events, festivals or nightclubs," he says
-
One of its Yanu robots is currently making alcohol-free cocktails at the Estonian pavilion at the World Expo event in Dubai.
-
To help affected human bar staff do just this it launched an initiative in the US in 2019, whereby for each sale of one of its units it would give a barman or woman $1,000 (£747) towards helping them retrain.
-
"Robots will not replace traditional [human-staffed] bars," says Jan Hiersemenzel, the head of marketing for Swiss firm F&P Robotics, which makes a robot bar server called Barney Bar
-
The bar staff themselves, he adds, often have the unenviable task of dealing with "obnoxious drunk people"
-
Harry Gordon Johnson once said: "The greatest accomplishment of a bartender lies in his ability to exactly suit his customer."
-
The company says that each unit can be filled with 70 litres of different types of spirits, and that it can serve up to 120 cocktails per hour.
-
Enter Cecilia, a robotic bartender that mixes and serves cocktails, and uses artificial intelligence (AI) to talk to customers in much the same way that Alexa, on an Amazon Echo speaker, or Siri, on an iPhone can respond to you.
-
Customers can either buy a Cecilia for $45,000 (£34,000), or hire one for $2,000 a month.
11More
Travelport Delivers New Retailing Tools for Advisors | Travel Agent Central - 0 views
-
Travelport+, with enhanced, modern retailing tools to make it easier for advisors to offer more choice and deliver better service to their clients.
-
Trip Manager portal on Travelport+, offering travelers the ability to service their own trip and carry out fast, easy transactions on the go.
-
Travelport also updated its servicing capabilities to improve airline connectivity and empower advisors to serve travelers more efficiently, with less back-end work.
- ...7 more annotations...
-
undergoing an upgrade with better room, rate and rules details as a result of enhanced connectivity with Hilton.
-
Travelport’s desktop tool, Smartpoint, can access a suite of features aimed at simplifying everyday tasks. Enhancements include more customized itinerary quotes in Trip Quote as well as faster Assisted Ticketing capabilities that streamline complex ticketing and exchange tasks for advisors.
-
Travelport+ tools and agency capabilities continues with simplified access to enriched travel content from multiple sources, including NDC (New Distribution Capability) standard content. Travelport says it is the first and only global distribution system (GDS) to sign NDC content distribution deals with three major European airline groups (Air France-KLM, International Airlines Group (IAG) and Lufthansa Group).
-
self-service option for travelers using the new portal allows agencies to preserve resources while offering travelers an improved experience with the ability to easily add extras to their trip, such as adding meals, bags, selecting seats and automatically checking into their flight.
-
Enhanced APIs make it easier for advisors to understand offers and compare brands with similar attributes on a like-for-like basis. Travelport customers will also be able to easily identify upsell offers with NDC and ATPCO fares for a simpler, more modern browsing and shopping experience.
-
Agencies can better manage the hotel bookings they sell with Content Optimizer, a simple self-service rules engine.
-
so agencies can easily create and customize their own content rules.
24More
How Virtual Reality (VR) can Enrich the Hospitality Industry - 3 views
-
Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights.
-
These tours can be made available on hotel websites, allowing guests or potential guests to take a look at their hotel room, or other parts of the hotel, before they book or before they arrive.
-
allowing customers to look for flights, compare hotel prices and book rooms through a virtual reality headset.
- ...12 more annotations...
-
Within the hospitality industry, VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
-
Virtual reality is a computer technology, which utilises images, sounds and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically makes use of VR headsets and this equipment enables users to look around and immerse themselves in a digital environment.
-
Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination.
-
While many of the applications of modern virtual reality are entertainment-based, businesses are increasingly getting to grips with VR’s potential as a marketing tool, delivering important information to potential customers in a way they can actually experience, and stimulating multiple senses in the process.
-
allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
-
Virtual reality hospitality strategies can help to improve the quality of experience provided at almost every stage of the customer journey. Yet, this can be taken to the next level by embracing the metaverse
-
allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
-
is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides.
-
Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically uses VR headsets, enabling users to look around and immerse themselves in a digital environment.
-
-
allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
-
-
Virtual Travel Experiences
-
one of the main reasons how VR is being used in hospitality and tourism. VR travel experiences such as tours.
-
-
Trainees can improve their housekeeping skills in realistic virtual settings and gain valuable insights through interactions with lifelike avatars. VR allows trainees to learn from mistakes, even serious ones, without the anxiety of real-world effects.
-
VR used as a training tool to help staff improve and refine their skills. It allows for virtual simulations to happen and practice possible outcomes.
-
-
Virtual Reality is enhancing the way travelers can decide if they want to book their hotels, by allowing them to take virtual tours of the hotel or experience local attractions via virtual trials, some of these examples include checking out local beaches, even simulated scuba diving. Some of these 36o videos are truly remarkable and I can see how this can encourage guests into booking their trips because it certainly makes me want to try all of these activities. - ...2 more comments...
-
This article discusses the ways VR is utilized in the hospitality industry. It then goes to explain how potential clients can have virtual visits before actually booking. -
The article is providing examples for the technology of Virtual Reality (VR) and its ability to boost the hospitality Industry. VR has been used more as an entertainment tool but it is now progressively seen as an useful and important marketing tool, as it delivers life like experiences through stimulation of the senses.
-
Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. For those in the hospitality industry, virtual reality has particular appeal because it can transport potential customers to a hotel or travel destination. The full potential of virtual reality within the hotel industry is only just being recognized. -
This article goes over how VR/AR is currently impacting the hospitality and tourism world. The main reasons for its big impact on the industry and how the technology is being applied. It mentions examples and touches a little bit on the metaverse topic. It also has a separate article that explains further on AR & AI in the hospitality industry.
44More
How AI is Transforming the Travel Industry | Eastern Peak - 0 views
-
perform various administrative tasks and offer excellent customer services
-
ensure an effortless and convenient practice for travelers
-
chatbots
- ...40 more annotations...
-
chatbots
-
increase their p
-
nd boost customer experience
-
transformed the mode of processing booking searches,
-
providing relevant information
-
two-thirds of respondents find AI chatbots useful when making travel arrangements
-
applying voice assistants that give tremendous advantages to both visitors and hotels
-
voice-based digital devices are usually connected with various hotel facilities
-
quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
-
regulate the physical environment in the room,
-
voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
-
staff always remains aware of guests’ requests and can reply quickly or text the necessary department
-
provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
-
ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
-
Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
-
64% of Americans support the idea of utilizing AI-based recognition methods at airports
-
reduced check-in time so that customers do not waste their time in long lines.
-
utilizing machine learning in the travel industry
-
identify individuals by their facial features.
-
75% of people favor personalization in various forms of modern travel businesses
-
enables them to tailor specific services adjusted to customer preferences
-
Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
-
it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
-
Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
-
can transform the obtained information into a competitive advantage.
-
Automated baggage systems at airports testify to the successful AI applications in the travel industry.
-
modernized tracking and handling methods
-
seamless experiences for airlines and their customers through reliable baggage services
-
photo identification to trace baggage for tourists,
-
forecast the amount of bags a particular person may have based on previously obtained travel data.
-
enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
-
benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
-
appreciate the degree of self-service provided by virtual assistants and robots.
-
implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
-
Robots enhance the guest experience
-
AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
-
tendency played an important role in delivering hygienic and safe services without affecting availability.
-
Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
-
develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
-
serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
-
The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
12More
The Rise of Service Robots in the Hospitality Industry: Some Actionable Insights | Bost... - 1 views
-
The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and deliver service to an organization’s customers”
-
Service robots can be equipped with different levels of artificial intelligence: mechanical, analytical, intuitive, and empathetic
-
Intuitive intelligence relates to the capability to process holistic and contextual thinking and thus provide personalized services. Empathetic intelligence refers to the ability to recognize and appropriately respond to people’s emotions. This “highest” level of intelligence enables service robots to deliver socially and emotionally interactive services, which is the ultimate goal of service robotics
- ...6 more annotations...
-
Service robots with these two levels of intelligence can basically handle functional tasks such as delivering food and answering a customer’s question. They free human staff from the high volume of trivial customer requests rather than taking higher-value roles.
-
Adoption of service robots could signal low interpersonal contacts, reduce perceived risk of virus transmission
-
Mechanical intelligence relates to standardized and transactional tasks, which require a minimal level of learning
-
Analytical intelligence is based on systematic and rule-based learning from big data and enables logical thinking in decision-making.
-
consumers’ acceptance of service robots is determined not only by its functionality (e.g., perceived usefulness and ease of use), but also by social-emotional and relational elements that robots can provide
-
Service robots are becoming more and more popular in the hospitality industry. The need to provide contactless services to consumers (e.g., robotic food ordering and delivery) further accelerates the adoption of robots.
-
Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users. -
As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels. -
The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.
8More
E-Waste: Five Billion Phones to Be Thrown Away in 2022 - 0 views
-
In the past two months, Apple, Google, and Samsung have all launched their newest devices with the hope of getting consumers to upgrade ahead of the winter holidays. However, the companies and their clients may also be adding to a growing environmental problem—namely, that of electronic waste or e-waste.
-
The International Waste Electrical and Electronic Equipment (WEEE) announced last week that in 2022, 5.3 billion mobile phones will be thrown away
-
These devices offer many important resources that can be used in the production of new electronic devices or other equipment, such as wind turbines, electric car batteries or solar panels—all crucial for the green, digital transition to low-carbon societies.”
- ...4 more annotations...
-
Precious minerals not extracted from waste electronics, such as the copper in wire or the cobalt in rechargeable batteries, have to be mined. This further adds to the ongoing problem.
-
Official United Nation’s data indicates that the world generated a staggering 53.6 million metric tons in 2019 alone. Of that, only 17.4 percent was recycled.
-
Τhe International Telecommunication Union has set a target to raise that to thirty percent by next year. The reason is because e-waste is one of the “fastest growing and most complex waste streams that affects both human health and the environment, as it can contain harmful substa
-
To improve conditions, the International E-Waste Management Network, run by the U.S. Environmental Protection Agency (EPA) and the Taiwan EPA, held a workshop for eleven countries in 2018.
-
This article addresses the growing environmental, financial, and political issues involved with e-waste. It provides predictions on the future of e-waste if it continues at its dangerous rate. An analysis of e-waste and how it can be reduced is also included.
35More
How Proximity Marketing Can Aid Businesses - Forbytes - 0 views
-
The development of technology provides new opportunities for businesses to grow.
-
Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
-
The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
- ...28 more annotations...
-
The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
-
Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
-
-
Businesses of all sizes use proximity marketing to engage with potential customers,
-
The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
-
method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
-
as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
-
Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
-
designed to identify the customer profile and send the message directly to the person.
-
n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
-
this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
-
A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
-
WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
-
Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
-
One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
-
granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
-
meaningful data points like demographic, location/geography, platform, and time.
-
GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
-
Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
-
Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
-
calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
-
Modern business owners rely on digital marketing channels for both growth and retention.
-
Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
-
However, this technology is still considered to be one of the most expensive ones for marketing purposes.
-
There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
-
mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
-
Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
-
hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
-
Businesses are uncovering the benefits of marketing to clients in their proximity.
-
This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth. -
In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine. -
Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
41More
Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views
-
With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
-
Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
-
there are two categories of guest-facing digital technology:
- ...35 more annotations...
-
Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
-
Guest Services Technology
-
Guest Engagement, Acquisition and Retention Technology
-
Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
-
In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
-
With nearly 59% of online travelers now visiting the hotel website from mobile devices,
-
a mobile-first website design is a must.
-
Mobile-first responsive website with
-
cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
-
Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
-
They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
-
From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
-
The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
-
“Imagine a world where the room knows you, and you know your room.”
-
Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
-
Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
-
Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
-
Reluctance to invest in digital technology:
-
Antiquated accounting in hospitality:
-
The technology and data fragmentation in hospitality
-
These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
-
Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
-
Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
-
The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
-
The industry needs fewer, as opposed to more, technology vendors servicing the industry.
-
The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
-
Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
-
Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
-
Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
-
Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
-
Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
-
Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
-
Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
-
The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
-
The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
-
The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
-
Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently -
This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
10More
Internet Marketing for Tourism - 0 views
-
Internet Marketing for Tourism
-
Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
-
Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
- ...6 more annotations...
-
Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
-
Online Business Listings
-
Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
-
Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
-
Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
-
Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
-
This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
32More
Global Distribution System (GDS): What Are the Benefits for Hotels? - 1 views
-
A global distribution system is a computer network, which empowers service providers in the travel industry to carry out seamless transactions.
-
using a global distribution system helps to reach a larger number of customers.
-
These fees can vary significantly, but it is not unusual for the fees to account for around 10 percent of the amount paid.
-
Everything has a cost and so does GDS. It is normally a transaction or agent fee on every booking made through GDS.
-
- ...22 more annotations...
-
Amadeus GDS ranks as the market leader and it is estimated that somewhere in the region of 40 percent of all travel agency booking
-
Amadeus is the leading the market share for GDS. They cover around 40% of all travelers.
-
-
The Sabre global distribution system is the closest competitor for Amadeus when it comes to total market share
-
Travelport is a company that owns the Worldspan, Galileo and Apollo systems.
-
All of this means that hotels have the ability to manage their hotel description, room listings, photos and other information across different GDS systems from a single place, while usage can also be automated.
-
GDS allows hotels to update their rates, listings, descriptions, etc from one place.
-
-
GDS can be especially beneficial for a hotel aiming to attract business or corporate travellers
-
Many corporate travellers still use GDS to book business travel as it is easy for an expense report later.
-
-
For hotel owners, it is important to balance room rates with this in mind. Ideally, to optimise revenue, a hotel should keep room rates low enough to maintain a good relationship with travel agents, but should
-
a GDS is often used by a travel agency, in order to see real-time information and data about the availability of hotel rooms, flights and other travel services.
-
global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. F
-
the GDS provides a single point of access for thousands of travel agents across the globe, who can then book hotel rooms for their customers.
-
Hotels can turn to a number of different GDS systems around the world, with each one having its own unique features and target markets. However, it is generally accepted that there is a ‘big three’ within this industry
-
Amadeus GDS
-
Sabre GDS
-
it is estimated that more than 200,000 hotels use the network to connect with travel agencies.
-
Travelport GDS
-
t offers access to diverse markets, including those in the Americas, Asia and Europe.
-
GDS provider will actually connect your hotel to all of the three major GDS systems at once, rather than focusing on a single one.
-
using a global distribution system helps to reach a larger number of customers
-
using a global distribution system helps to reach a larger number of customers
-
This is because a large number of organisations still turn to a travel agent to book business travel, rather than attempting to book directly, as it can be easier for them to manage expenses this way
-
Standard practice is that a hotel will pay a small initialisation fee, followed by transaction and/or agent fees on every booking that is made
-
Amadeus can provide the hotel industry with e
-
xcellent access to the European market, in particular, as its database is hosted in Germany
-
Global Distribution systems ensure that the travel industry gets accurate information and keeps track of data and information. The GDS is a single system that reaches out to very large groups and gives them access to prices and availability of rooms. The GDS comes at a price, for every booking they take a certain percentage of that rate. The best known global distribution systems are Amadeus GDS, Sabre GDS, and Travelport GDS. All of these systems are different but most of the travel bookings are done through them. I believe the GDS is a great way to to attract potential travelers and it makes it easy because everything is on one system. -
This article is a good introduction to the concept' of GDS. It is brief, informative and written in plain language, making it easy to understand. The definitions are clear, and the major points i.e. The "big three" GDS' are effectively covered. -
This article discusses the pros of hotels utilizing GDS systems and describes the 3 most prominent global distribution systems. Some benefits include a larger consumer outreach, and helpful information access for travel agents. The "Big Three" global distribution systems are Amadeus, Sabre, and Travelport.
4More
Hospitality Tech Company Journey Secures $5.63M Investment to Transform Hotels with eCo... - 0 views
-
Following the successful launch of onejourney® - an all-in-one ecommerce platform for hotels - Journey will use the funding to advance product development and achieve market expansion.
-
Journey Hospitality launched its revolutionary ‘Shopify for hotels’ onejourney® platform, which aggregates all of a hotel’s products and services into live bookable inventory, enabling hotel guests to book multiple products seamlessly online in one basket.
-
Clients have experienced a 25% reduction in inbound calls and doubled conversion rates, with 30% of their online orders featuring multiple products.
-
Hospitality tech company invests millions in new eCommerce technology for luxury hotels. Its main goal will be to help hotels maximize property profitability by creating a kind of Shopify for hotels by gathering the hotels products and services into purchasable inventory for guests.
19More
Hospitality Marketing: The Complete Guide in 2023 [Updated] - 0 views
-
Hospitality marketing is the process of promoting your hospitality business with the intent of drawing in more customers
-
Hotels, motels, restaurants, resorts, and theme parks need customer loyalty and social proof to be successful. In addition, with the drop in market size between 2019-2022, you’ll need to work even harder to be profitable in the hospitality industry. Therefore hospitality marketing is vital.
-
hatbots can be used to add an extra layer of interaction between you and your customers, helping them to make a booking or reservation and answering their questions
- ...15 more annotations...
-
Augmented reality
-
User-generated content is content created by online users that they then share and can take the form of endorsements, comments, forums, blog entries, social publishing, etc.
-
voice activation among the younger generation of Web users represents a significant opportunity for the hospitality industry.
-
influencer marketing, a digital take on traditional word-of-mouth advertising, assists hotels in building their brands and attracting direct bookings.
-
One way to get strong returns and a steady stream of repeat customers is to collect analytics from online customer testimonials on review websites. This will give you a lot of information about your customers’ preferences, ideas for how to improve your business, and signs of future sales.
-
Personalized marketing allows businesses to send tailored content to their target clients by utilizing automated technologies and data collection
-
computer technology, alters a person’s perception of their immediate surroundings.
-
Hospitality companies in the travel industry can use video marketing to interact with their target market by posting videos on Facebook Live, Instagram, Snapchat, Discord, Reddit, and YouTube.
-
Content marketing aims to draw in customers by providing them with useful, almost always free, resources to provide them with value and sway their decision-making in your favor.
-
Remarketing, a powerful marketing strategy, includes targeting potential customers who have previously visited your website or expressed interest in your services.
-
Video marketing has evolved into an important component of many advertising campaigns
-
you can showcase many incredible experiences through video.
-
Marriott was able to demonstrate what guests could expect from their hotel stays while also highlighting the distinctive aspects of its brand personality
-
content doesn’t have to be text-based to be effective. As such, podcasts have grown in popularity in recent years, particularly among consumers who do not have the time to watch a video or read an article.
-
hospitality marketing is a very challenging thing to get right, and it can be time-consuming
-
Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.