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This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!

With technology advancing, hotels are putting their best effort to keep up with new ways of telecommunication. As mentioned in the article, the fax machine used to be the most popular way of telecommunication back in the day. Now hotels have been trying to figure out the best ways to gain guest to use their telecom infrastructure since the fax machine has become outdated. The problem is guest don't want spend a lot of money making a phone call so the hotels have had to create packages for guests to use the phone. They would include unlimited calls and high-speed internet for a certain amount a day which could attract some guest but not all. Guest don't find the need to use their phones because mostly everyone has a phone, tablet, or pocket computer. Hotels can catch the guest attention by the internet because none of these devices are no good without internet connection. Making packages with unlimited calls and high speed internet is a start to reeling in guest. It all comes down to what can the hotel offer in means of telecommunication that a guest's device cant. One concept they have is the land-line has much better connection and speed. Having that speed and connection is very important to a guest. It is going to take time and trial and error but there are always alternate ways to reel guest in to use their ways of telecommunication.

This article discusses technology and how it can be upgraded for guest use. It also mentions how to appeal to guest because they may come with their own devices. It gives suggestions on service packages and bundles that can be given to aid their telecommunication.

AI is changing the hospitality industry in several ways with more to come in the future. Popular now is cloud-computing, data analytics, and blockchain. Chatbots and more personalized guests experiences are being used by more and more companies also.

This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality

This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.

This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.

Throughout this article, service robots are discussed, which communicate, interact, and provide services to clients of an organization. It is possible that service robots can reduce the chance of infectious diseases spread via interpersonal interactions, which could increase the likelihood of visits. There are different types of artificial intelligence that can be incorporated into service robots: mechanical, empathetic, analytical, and intuitive. Standardized and transactional tasks can be handled by mechanical robots, while analytical robots can handle logical thinking in the decision making process. During the implementation of service robots, companies should consider the crucial factors that influence the adoption/acceptance of the new technology by consumers. Robots can also provide social-emotional and relational factors that can be perceived as human by users.

As Covid-19 hit, it came with the implementation of more robotics and AI systems in the hospitality industry. The systems allowed for less human interaction which aided in avoiding being infected. This resulted in customers wanting more of these systems in place as they now prefer the robotics to human staff when it comes to their safety concerns. The robotics have different roles based on their configuration levels.

The use of service robots in the hospitality industry is on the rise. They are equipped with different levels of artificial intelligence in order to handle functional tasks as well as provide more personalized services.

*The hotel industry has incorporated exponential technology for its improvements in cost and performance -an implementation that evolved rapidly during the pandemic that hasn't been seen before. *Smart technology has offered benefits to customers and staff while elevating the guest experience on a personalized hospitality way.

This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.

In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.

Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.

Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.

proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.

This article explores how technological trends such as ghost kitchens, biometeric payment technology, robot chefs, cloud based POS systems, and voice assistant technology will dramatically change the customer experience. Author, Stephanie Resendes, explores how each innovation increases profitability. Additionally, the associated risks and the impact they will have on employment rates within the industry.

To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.

Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.

Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.

Hotels are investing in new PMS systems to gain a competitive edge with improving guest service, staff and property efficiency and profitability. The new PMS can provide lots of benefits including mobile reservations, online check-in and check-out, keyless entry, contactless payment and mobile two-way messaging. All of these benefits of the new modern PMS will help hotels meet their future goals.

PCI compliance is a crucial and necessary set of guidelines that all hotels must follow. The Payment Card Industry Security Standard was created in 2006 and outlines rules regarding accepting, storing, and/or processing card information. These rules were put into place to protect consumers sensitive information. For example, in 2014 Marriott hotels was attacked and 300 million guests information was compromised. This attack led to new regulations being put into place, the Payment Services Directive 2 (PSD2). These regulations take into account international customers and enhanced guidelines for sensitive data.