How restaurants are using Facebook Messenger to boost traffic - 0 views
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The Culver City, Calif.-based social media marketing company leverages Facebook Messenger as a modern direct marketing tool.
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Misfit doesn’t cast a wide net. It targets Facebook users who are most likely to become repeat customers for a restaurant.
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In the case of 5 Napkin Burger, an upscale full-service restaurant in New York City, Misfit ran a Facebook ad promoting a 2-for-1 burger special. Misfit aimed its advertising at people within proximity to one of the brand’s four Manhattan restaurants.
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The 5 Napkin Messenger campaign, which occurred in early 2019, resulted in 77 in-store redemptions. Five Napkin also gained 2,500 new Messenger and email subscribers from the campaign.
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Once diners and restaurants are connected through Messenger, Linkletter said restaurants can continue to market to customers acquired through the initial promotion.
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Once a diner clicks on the first promotional link, the restaurant never has to “spend a dollar on them again,” he said.
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This article describes Misfit Media's interesting variation on the proximity marketing concept by leveraging Facebook Messenger to target likely customers. The firm has obtained impressive and cost-effective results for clients with techniques that combine advertising, promo redemptions and the collection of customer e-mails, all through a widely-used external app. Repeat business has also seen dramatic benefits.