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Best High-Tech Hotels | Digital Trends - 2 views

  • By Les Shu — April 24, 2015 7:00 PM 1 94 Subscribe Share Don't Fall Behind Stay current with a recap of today's Tech News from Digital Trends
  • Where technology is concerned, most hotels are behind the times. Sure, they offer amenities like Wi-Fi, flat-screen TVs, USB ports, and perhaps some extras like iPhone docks, but most hotel rooms don’t impress.
  • Besides the Yobot, Yotel features automated check-ins and check-outs (similar to airport kiosks), adjustable smart beds from Serta, and a “Technowall” with a flat-screen TV and streaming audio.
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  • the Yobot, a robotic luggage handler that stores guests’ bags (Yotel rooms, called cabins, are small, so Yobot is useful for putting away giant suitcases). The robotic arm automatically lifts a bag to one of its available storage compartments. Yobot can even send your luggage off to the airport after you check out (via a delivery service).
  • Hotels have gone mobile, giving you the ability to check-in and request services via a smartphone app. The James hotels in Chicago and New York have gone a step further by outfitting their properties with iBeacon sensors. With the app, James Pocket Assistant, installed, guests automatically receive notifications once they step onto the property, which could be anything from hotel information to special discounts. The app functions as a virtual concierge, too, allowing you to communicate with staff or find nearby attractions.
  • If there’s one country that isn’t afraid of robot domination, it’s Japan. Huis Ten Bosch, a European-styled theme park, is planning a hotel that’s not only high-tech, but staffed by robots. The Henn-na Hotel (translation: Strange Hotel) will feature human-like robot receptionists that converse in natural language; robots even handle bellhop and custodial duties. There will be human employees, but the company’s president told CNN that he hopes robots will eventually operate 90 percent of the property.
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    Hotels continue to implement the latest technology to enhance the guest experience. Many hotels are now experimenting with robot butlers, adjustable beds, ipads that allow guest to control all room controls. Many hotels are also using proximity marketing while on the property. Keyless entry using a smartphone, is becoming more and more common as well. There is even a hotel in Japan that wants to handle 90% of its staffing with robots.
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    I feel like every business wants to implement the latest technology, why not? People love to see new features and compare it to the latest trends. This can be either beneficial or drive people away from your business. It really depends on what type of customers you are trying to attract.
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environmental management, organizational context and performance of Spanish hotels - 0 views

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    The degradation of the environment constitutes a main concern of modern society, and this in turn affects firms' strategy. As a service industry, the tourist sector is particularly interesting as the focus of an investigation on environmental management practices for two main reasons. First, this sector has an increasing economic importance. Second, the tourist industry shows an increasingly higher environmental concern. This paper studies the driving factors for hotels to deploy environmental management practices. An analysis of environmental management in especially hospitality industry, get a good point or goal between other industry because most of the individuals spend their money in hotel or any other resorts, they seems to have their right to use all the resources in a reasonable perspective. Most of them turn on the light in their room even they don`t actually need it. Some of them over consume plenty of the food in buffet and so on. This situation happens in each corner in the hospitality in the world in real time. Along of the current tendency coming up, most of the customers realize that green environmental practice is necessary as well as the hospitality industry on account of the cost control and higher profit anticipation by the owner and hotel inter company. Once we have agreement with the goal that saving electrical power and other natural resources, in order to saving our earth, how could we implement the environment protection in hospitality industry and which angle should we cut in to this research, that`s why we should analyze environmental management, organizational context and performance in hospitality industry. After we dig in, found out multiple elements effecting environment management, then we could have a reasonable and profession angle can be followed, get the solution of environment protection in hospitality on site by a very practical way.
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Marriott International Selects Cloud-based MICROS OPERA as Its Next-Generation Property... - 5 views

    • Jessica Rodriguez
       
      As a current Marriott employee, and a former Trump Luxury Collection employee, this change that is being implemented is HUGE. While working at Trump National Doral Miami as both a Front Desk Agent and a Rooms Controller, I spent much time operating the Opera PMS system on a day to day basis. When I started working for Marriott, and started using the FOSSE system (the system created by Marriott for Marriott properties), I immediately noticed an obvious difference between the two PMS systems. FOSSE is an extremely outdated system which is solely operated by the keyboard, especially using the function keys. The amount of things you can do with the system is very limited, and for a hotel company as expansive as Marriott, it was so odd to me to see it being run by such an archaic system. As I highlighted in the article, Opera has the capability to provide hotel employees from basically every department to input information into one system that could be accessible to everyone and can be configurable to meet the needs of any specific property.
  • From handling reservations to managing accounting and billing, OPERA offers a feature set that can be configured to any hotel's requirements.
  • Marriott International has expanded its partnership with MICROS by selecting the hosted MICROS OPERA Property Management System (PMS) as the property management system (PMS) to be used in all Marriott brands worldwide.
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  • increase productivity, drive sales and customer satisfaction, and boost profits.
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    This goes to show, that Opera till date is well considered by properties worldwide. Apart from the various PMS systems i have used such as Fidelio, Galaxy UX, Galaxy Light Speed, I felt Opera to be the best so far in terms of reports, streamlining items, effecient and reliable.
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Tablets Are Making Waiters Obsolete - Business Insider - 0 views

  • The casual dining spot has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children.
  • As tablets in restaurants go, Chili's has become a standard bearer. They just announced the introduction of 45,000 Ziosk tablets in 800 locations.
  • But Chili's is not alone in this push toward automation. Applebee's announced the installation of 100,000 tablets last December
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  • Some major chains have already made the bet. Buffalo Wild Wings announced a big tablet push in March, promising to have them in all North American stores by the end of 2015.
  • E la Carte cofounder and CEO Rajat Suri argued that tablets are designed to work alongside human employees, not replace them.
  • These enhancements are geared toward increasing customer satisfaction and driving up revenue. Patrons are far more like to buy a restaurant gift card or buy dessert if they're pleased with their dinning experience at the end of the meal. 
  • Tablets are also making life better for waiters with the help of some behavioral science.
  • This tablet tsunami suggests waiters might not be getting the job done.
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    Sam Colt wrote an article for Business Insider titled Tablets Are Making Waiters Obsolete - An Chilli's Is Leading The Way. This article bothered me a bit, because knowing what I know about Hospitality we build our brand around customer service and customer satisfaction and how can we do that if we are eliminating the person to person interaction. In his article Colt mentioned Chili's "has recently introduced tablets in dining rooms nationwide that customers can use to place orders, browse the menu, and entertain otherwise noisy children". I understand the thought behind keeping your guests entertain while they wait for service; however, I believe it should be just that, entertainment not self-service. Dine in restaurants should not be treated like a fast food restaurant and guests should expect a reasonable wait time. Having that person to person interaction makes a dining experience more enjoyable. E la Carte co-founder and CEO Rajat Suri argued "if someone does not want to spend time with a server, they're going to ignore the server anyways." My thoughts are why would you dine in a restaurant if you do not want to be severed, why not go to a fast food restaurant. Chili's states the tablets are solely for increasing customer satisfaction and increase revenue and suggests the tablets are making the life of waiters better.
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The Keys to Marriott's Success | CIO - 0 views

  • The Keys to Marriott's Success Long before the economy went south, Marriott had a reputation for finding creative ways to wrest the most value from every IT dollar.
  • The devil is in the details—success is in the system.-The Spirit to Serve Metrics drive Marriott. Talk to an IT associate on any given day, and he can tell you exactly how much business the company processed via its systems that week per second ($3,568 when this reporter visited).When implementing the PeopleSoft enterprise service automation module for project tracking and time reporting within IT, for example, programmers developed a tool so that project and productivity metrics are automatically computed after time is entered. Another rule for metrics is to make sure that the right people get the right data in a form that’s meaningful to them. "You need to measure a lot of things, but the trick is to publish the right information to the relevant audience," says Melnick. "Having Marriott.com up and running is not as important as the dollars running through it," explains Keppler. Melnick adds, "For each system we try to focus on the core metrics. And that changes. What might have been important the day you go live becomes a nonevent a few weeks in." For example, five years ago the critical metric for Marriott.com was uptime. Today, it’s how much business the website books. Last year, metrics fueled the IT department’s decision to invest in an upgrade to the site that would make it easier to reserve rooms. Today, more than 75 percent of rooms booked online come through Marriott.com, saving the company $12 million annually.Keeping its eye on the numbers lets Marriott revisit business cases for IT projects each quarter. "The project itself may not change that much, but something external may happen—something like SARS, something from the competition," Melnick explains. "Just because you start a project and it’s on track doesn’t mean you want to keep the same pace. There may be something that comes up that’s even better." Success is never final.-The Spirit to Serve Though the IT department’s resourcefulness is helping keep Marriott afloat during hard times, Wilson and his peers aren’t taking anything for granted. They say they can’t let their culture of resourcefulness wither away when the economy turns around. They’re reminded of how easy it could be to let their guard down each time they flip through Mr. Marriott’s book in which he quotes Somerset Maugham: "The unfortunate thing about this world is that good habits are so much easier to give up than bad ones."But Wilson believes the principles and procedures put in place for prudent and resourceful IT decision making should keep the company on the straight and narrow and ahead of the competition."I have a firm belief that the only real sustainable competitive advantage we can get with IT is making sure our people understand conceptually what IT can and can’t do and apply it better than competitors," Wilson says. "Anything we do in IT, a competitor can install. What they can’t capture that quickly is having a team of people throughout the company that really gets this and follows it all the way through. That’s sustainable."Marriott has valued resourcefulness—on paper if not always in practice—for decades. But resourcefulness is not an end in itself. It’s a tool one uses in the ongoing construction of value, a project that’s never finished. Or, as Mr. Marriott says succinctly in his book, "Success is never final."
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    The article elaborates how Marriott success lies on I.T. as they invest wisely. This states that even they are forced to do more expensive and intensive system upgrade, the result is always a success. It has been stated that information technology is significant as it evolves as they have to deal with all the system update, conversion, implementation and transition.
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How to Use Guest Data to Personalise Your Hotel Email Marketing - 0 views

  • New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers.
  • People are much more likely to provide their email addresses.
  • Email serves as a strong engagement channel, especially for return customers.
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  • Email marketing takes a significant amount of scheduling to most effectively drive direct bookings and boost customer loyalty.
  • Technology paired with a data-driven, personalised email marketing strategy is a must have combination for any hotel.
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    The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.
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E-Commerce for the Hospitality Industry - 0 views

  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The hospitality industry has always been among the first to capitalize on new technologies.
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet.
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  • With hotel e-commerce, the landscape of the hospitality industry is forever changed.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence.
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Here is a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Search-friendly web site design.
  • Improve conversion and usability.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
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    E-commerce is currently one of the most important buying and selling platforms. As a result of conducting business via the internet there's plenty of competition in terms of online presence. In order to make it a smooth process for customers and a company to conduct business with one another there are a few e-commerce strategies that will assist in doing so. For starters it is most definitely important for hoteliers to maintain a search-friendly web site design, improve conversion and usability, and ensure that the website is mobile device friendly. As online bookings continue to rise, word of mouth via the internet steadily increases, and internet advertisements takes precedence over T.V, it is now most important for hoteliers to use the internet to conduct business. However, it is even more important for them to do so in the most influential manner.
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Hotel Wi-Fi: The Biggest Challenges and Recommended Solutions, by Jeremy Rock - 1 views

  • Wireless has also created new ways for hotels to connect with their guests to generate loyalty
  • What is an illegal download? It is receipt (download) of copyright content without paying the prescribed fee, or receiving any other media that is deemed unlawful. It can occur in a variety of ways, exchange of flash drives, peer-to-peer (P2P) networking, or World Wide Web-based media.
  • Security and the potential compromising of personnel guest data is becoming a key concern amongst season travelers. Hotel networks tend to provide the illusion that guests are accessing the internet through a fairly secure environment. However in many cases hotels are acting simply as a HOTSPOT and are no more secure than the shared connection at your local coffee shop. Often hotels act simply as an ISP and offer no more security when controlling and monitoring the traffic on the network. The following are some items to consider when addressing Wi-Fi security concerns:
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    This article is talking about wireless internet becomes more and more important in the hotel industry. They provide some of the key considerations for the hoteliers that help the hotel to ensure they can meet the demands of their customers. There's a big demand for wireless access to hotels. Every customer would like to choose a hotel with a Wi-Fi service. Wireless become very necessary in the hospitality industry. The best wireless service that can help the hotel create the loyalty customers. Wi-Fi has become a standard amenity, therefore, the hotel has to find affordable and non-disruptive solutions to meet customers wants and needs. Currently, customers would like to use the smart phone and their computer to watch videos rather than watch TV. They are not just sending email and web surfing anymore. There have a strong needs of the best internet from the hotels. The articles showed us couple challenge of wireless in the hotel. First of all, weak cellular signal strength. In many hotels, for guests, it's not always can find the signal of their cell phone, especially in urban area. The customers can't have a good voice communication with others. Maybe because the location of that room in the corner and there have something will disturb the signals or building construction that will interrupt the signal as well. The solution of the cellular signal strength is "Make provision for both voice and data signals to be amplified." To installing that equipment that always needs the hotel to run a new cable in order to provide the good signals for the guest used. The second challenge for the hotels is "Cellular Network Capacity Issue". Since cellular companies continue selling the device for many years without expanding their network to meet their demand. For example, AT&T is the first company that realized this issues when there are sell iPhone and another cellular. Thus, it's very important that each device support connection to the internet by use Wi-Fi withou
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A Necessary Evil: A Look at The OTAs - Hotelier Magazine - 0 views

  • So, what’s the issue? For one, the whopping commissions the massive web-based entities take, routinely in the 20- to 30-per-cent range
  • Hotels won’t give them any parameters at all, he points out, and a different pricing model will have to emerge. “They won’t necessarily take commission or such, but they might charge you just to drive people to your site. It’s a scary idea.
  • The net result, says Estis Green, whose company conducts hotel data analytics, is that hotels can’t really compete on price alone anymore. It’s why, in today’s new reality, competition is a game played with other factors, including value-added services, rates based on multiple nights’ occupancy or other inspired — even desperate — offers devised by hoteliers.
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  • The ultimate trick to navigating the new landscape is for hoteliers to gain a better understanding of their customers, and to apply that knowledge in a way that’s mindful of the distribution channels that deliver them.
  • Consider also the slew of limitations OTAs impose on their partner hotels regarding details such as the cutoff point at which unsold inventory is restored to the property for its own sales efforts. And their very presence irks a lot of hoteliers, who grumble that they’ve lost control of their own assets, a reality made even more bitter because they invited the snakes into their own meadow. “In my humble opinion,” sighs Jeff Froehlich, director of Sales and Marketing at Vancouver’s Shangri-La Hotel, “Hotels created the monsters that are OTAs.”
  • Certainly OTAs are a high-cost channel, but every channel has fees, and the potential in any market is different based on those channels. An independent hotel on the beach is probably using an OTA more than a branded five-star urban hotel that has its own loyalty program.
  • The optimal channel is one that leads directly to the hotel itself. The dollars spent by guests who book through a hotel’s website are pocketed by the hotel. To that end, operators might improve the look of their websites, include better content, post quality photos and generally ensure the site is superior to the competition. Additionally, they might spend some time contemplating value-adds: including free breakfasts, complimentary room upgrades and late check-ins. Loyalty programs also serve as powerful anchors for an increasing number of hotels. When someone buys a room through an OTA, he doesn’t enjoy the benefit of added points to his standings with the property.
  • Online travel agents are evil, Froehlich says, but necessary. “There’s no point trying to put the monster back in the box.” And no one is disputing OTAs’ right to real estate in the hotel universe. The notion that OTAs have grown too big for their britches notwithstanding, says Le Saint Sulpice’s Di Re, doesn’t mean hoteliers are talking divorce. “We have no choice,” he shrugs, conceding the fact the online agents have massive marketing power. “You’re damned if you do, damned if you don’t.”
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HNN - Revenue and cost strategies for boutiques, independents - 0 views

  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
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  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
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    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
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POS Terminal Market:Transparency Market Research - 1 views

  • Demand for Enhanced Services from Savvy Consumers Boosts Mark
  • The rapid growth of the retail and hospitality sectors in developing economies have had a profound impact on the growth of POS terminal market. Small and medium sized retailers and quick service restaurants in the emerging economies of China and India are increasingly adopting POS solutions for enhanced customer experience. With the entry of retail giants such as Wal-Mart to emerging economies, the demand for POS solutions is further expected to rise. Therefore, Asia Pacific is expected to display significant growth with the leading CAGR over the forecast period. The growth of the market is further supplemented with the rising adoption of mobile POS in retail and hospitality sectors as they are more systematic and allow prompt processing of credit. Further, it offers ease of use, as any tablet or mobile can be remodeled into mobile POS by simply fastening a reader to it. Thus, mobile POS terminal are expected to experience high growth over the coming years. Furthermore, advancements in POS terminal systems, in recent years, such as real time analytics features is working in favor of the growth of the market. Last but not the least, compliance requirements such as Europay, Mastercard, and Visa (EMV) are driving the growth of POS terminal market as they are ensure enhanced security of payments. The information presented is based on the findings of a report by Transparency Market Research, titled “POS Terminal Market (Product Type - Fixed POS Terminal, Wireless and Mobile POS Terminal; Component - Hardware and Software; Application - Restaurant, Hospitality, Healthcare, Retail, Warehouse/Distribution, and Entertainment) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”
  • The global POS terminal market is segmented as follows: POS Terminal Market, by Product Type Fixed POS Wireless and Mobile POS POS Terminal Market, by Component Hardware Software POS Terminal Market, by Application Restaurant Hospitality Healthcare Retail Warehouse / Distribution Entertainment Others (Field Service, Government, Transportation, etc) POS Terminal Market, by Geography North America Europe Asia Pacific MEA South America
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    The topic mainly implies on how well POS system integrate and how useful it is in the industry from small to large business entities. The market growth definitely rely in the point of Sale system as they adopt the flow and the advancements which is mainly beneficial to hospitality industry. As it has been pointed out on the demand for enhancement applicable to the industry's tech savvy customers. It features it's functionality, convenience, as well as the use of different type of devices. It also entails a well detailed information with all the product types, components, application and geography. Although the research gives us a standard basis on its uses and functions but it gives ideas that the system is a demand as technology evolves quickly in business. POS function so well that it helps boost the market, and the hospitality's revenue. It also focuses not only for the easy use, but also assist associates when it comes to accuracy and efficiency to improve customer service. It is also good to know that implementation of the compliance requirements to ensure safety and security will not be disregarded as they enhance further.
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Restaurant Theft - 0 views

  • Restaurant theft continues to be one of the larger contributors to a restaurant or food service location's overall loss. According to the National Restaurant Association, approximately 4% of food cost is due to theft.
  • Drive-thru employee steals over $100,000 from registers" "Deli manager voids daily receipts and pockets over $340 in a single day" "Restaurant Manager arrested after stealing $4,300 from restaurant"
  • Our restaurant solutions include various services that can help you to prevent, detect, investigate and resolve issues involving theft and potential loss.
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    This article describes many of the theft problems within the restaurant industry. It has several links to give specific details of employee theft. Also, the article describes several IT solutions to this problem. For example, it offers an audit program that can be used to flag transactions that might involve fraud. Also, it has a link to a data and POS analysis section that will aid in theft detection and prevention. By having such a system, the potential for employees to commit theft should be reduced because of the increased possibility of getting caught.
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How Technology is Changing the Accounting Profession - 0 views

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    In this article I read about the growing significance of technology transformation of mobile and cloud technology which in the long run it will allow to be productive and proficient. The article explains how technology is the driving force behind today's existing account firms. Mobile has become the preferred technology utilized by Americans , according to the Pew Research Center. as technology improves, accountants can eventually move toward consulting on business information analysis, and provide high-touch service clients value and expect. Also, the article explains that accounting professionals expect to succeed in staying on top of emerging technology trends relevant to their business environments. The implication of new developments as starting points for learning to use and leverage technology. The Journal of Accountancy recently did a study that 90% of Americans own a cell phone and 42% own a tablet.
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Robotic Technology and AI Revitalize the Hotel Experience | TravelPulse - 0 views

  • Research by Gartner shows that customer experience drives over two-thirds of customer loyalty. Investing in the right technologies now can ensure guests feel safe and comfortable while staying at a hotel this year.
  • Hotels, such as Hotel Sky in Johannesburg, are using automated attendants to serve guests, from checking in to porting luggage to their rooms. Aside from assisting guests with tasks, these robots can also scan facial expressions to measure the sentiment of guests’ experiences.Self-service kiosks, similar to those available in airports, can also give guests control over their interactions, recognize their loyalty preferences and offer them an efficient and easy way to check-in.
  • Hotels like Hilton use a robot concierge service to offer recommendations, directions and hotel information. Mobile apps can also allow guests to skip the lines, offering an efficient but still personalized experience.
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  • When a returning loyalty member checks in, the room can automatically be set to their preferred temperature, play their favorite music and have the curtains wide open to enjoy the top-floor view, just as they like. Using AI and voice technology via in-room assistants further enhances the experience, enabling guests to manage their environments completely hands-free and avoid various touchpoints like the thermostat, light switches and the remote.
  • AI can also provide guests with the option to make requests for towels, pillows or food to be delivered to their rooms, outside the door without human contact. The Mercantile New Orleans uses a robot butler to deliver snacks, coffee or the morning newspaper to guests.
  • A recent AHLA survey found that 62 percent of guests consider cleanliness and safety protocols as their number two priority when choosing a hotel, compared to 38 percent of guests pre-COVID. Because of this, it is inherent upon hotels to implement new health and safety measures.
  • Verified Market Research, the market for UV disinfecting bots will grow to more than $5.5 billion by 2027.
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    This article explain how different hotels are using robotic technology to help serve the hotels guests and help hotel staff.
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Proximity Marketing Market 2021 Business Trends, Size, COVID - 19 Outbreak, Sales, Supp... - 0 views

  • The global Proximity Marketing Market is slated to expand owing to the growing importance of business intelligence, coupled with the rising adoption of smartphones and the advances in analytical tools. Moreover, the growing adoption of smartphone and expansion of the analytical tool is one of the noteworthy factors driving market growth over the review period.
  • North America is one of the leading regions in the proximity marketing market and is expected to record a major market share over the review period, followed by Europe.l This remarkable growth is attributed to the presence of major market players in the region, established technological industry which is introducing and encouraging the adoption of advanced, cutting-edge technologies, especially in the advertising sector.
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    This articles discuses how proximity marketing is slated to expand globally.
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5 biggest cybersecurity threats | 2021-02-03 | Security Magazine - 0 views

  • Since the beginning of the pandemic, the FBI has seen a fourfold increase in cybersecurity complaints, whereas the global losses from cybercrime exceeded $1 trillion in 2020. 
  • In 2020, almost a third of the breaches incorporated social engineering techniques, of which 90% were phishing.
  • Ransomware is a data-encrypting program that demands payment to release the infected data. The overall sum of ransom demands will have reached $1.4 billion in 2020, with an average sum to rectify the damage reaching up to $1.45 million.
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  • here were 4.83 million DDoS attacks attempted in the first half of 2020 alone and each hour of service disruption may have cost businesses as much as $100k on average.
  • Third party software. The top 30 ecommerce retailers in the US are connected to 1,131 third-party resources each and 23% of those assets have at least one critical vulnerability.
  • umber of the attempted breaches grew by 250% compared to 2019.
  • The global market for cloud computing is estimated to grow 17% this year, totaling $227.8 billion.
  • To strengthen the cloud computing defenses in the future, stakeholders should pay attention to proper cloud storage configuration,
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    This article breaks down the 5 largest threats we face in terms of cybersecurity. Since the pandemic started, cybersecurity complaints have increased fourfold. These losses are piling up dramatically, necessitating an increased level of vigilance and preparedness.
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Effect Of COVID-19 On Hospitality Industry - Web Hosting | Cloud Computing | Datacenter... - 0 views

  • Effect Of COVID-19 On Hospitality Industry
  • At a time when consumer confidence is at an all-time low, communication will play the lead role in re-assuring the guests of the safe environments at different hotels. Also, within the hotel premises, the way hotels empower their guests with increasingly relevant and timely information, will also hold the key to future.
  • Hotels will need to review their existing service offerings to adapt to the “new normal” and provide a touch-free experience to their guests when they arrive at the property.
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  • The journey starts the moment guests/staff enter the property where a touch-less identification and mobile check-in is needed to avoid the long queues at the reception. Digital keys to access the rooms or elevators would be another aspect to avoid the physical touchpoint with the doors.
  • Digital solutions that can identify touchpoints and ensure minimum physical contact among the guests and the employees at each point of contact will take the center stage.
  • Providing them with safety kits and eliminating the different touchpoints while serving the guests are the major needs of the hour.
  • Smart devices such as sensor-based lights or gesture control features in washrooms can further elevate the touch-less ecosystem of the hotel
  • In spite of many solution providers working with the hotels to incorporate such offerings, the major challenge which the hotels face is to get their applications downloaded onto the guest’s devices.
  • Besides engaging guests at the premises based on their locations, Proximity Marketing can enable the hotels to notify them regarding any violations of the allowed number of people in a surrounding area, information about room-service delivery, or even informing them if their room is ready to check-in.
  • Reviewing and updating standard operating procedures, upgrading towards cloud-based platforms should be a standard for the hospitality ecosystem.
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Why Low Season Does Not Need to Mean Low Profits for Hoteliers | - 1 views

  • To maintain a healthy flow of guests throughout the year hoteliers need to get creative, and it all starts with keeping a handle on your data.
  • guest data provides the key that will unlock profitable opportunities during traditionally low periods of the year.
  • Batchbook that allow you to learn more about your clients in one place and build a relationship with them – and that leads on to the all-important client engagement.
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  • many admit that it’s difficult to make data meaningful and find the information unstructured
  • . Personalized email campaigns that can drive bookings and repeat stays, enabling hotels to have better occupancy rates hand-in-hand with brand loyalty.
  • email address
  • It’s an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data
  •   Stay in touch with your clients through text messages and social platforms as well as emails, to maintain brand awareness and generate booking and location excitement throughout the year
  • email marketing is one of the most effective channels for over 5o% of marketers, coming second only to a hotel’s direct website.
  • 80% of hoteliers believe that prioritizing guest personalization and experience would bring the most success to them, followed by branding at 67%.
  • Keep your guests informed. Let them know about your latest deals and offerings. You’ll gain deeper insights into the behaviour of your clients and better understand what motivates them.  You can use this data to send targeted off-season deals.
  • The key here is to keep a dialogue going with your guests and tap into what inspires them to book.
  •  
    This article discusses CRMs and how to make use of data to support a strong CRM system. Batchbook for example is a tool that allows businesses to learn about their clients in one place and build relationships with them. Emails on the other hand can be used to maintain awareness and generate bookings and location excitement . It's an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data.
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Restaurant POS Systems - Intel - 0 views

  • Improve customer experiences. Customers spend an average of 70 percent more with companies that provide great service.1 The right restaurant POS system can give customers the convenience they want so they keep coming back. Promote new menu items with greater ease. POS self-service touchpoints, like self-ordering kiosks, make it simple to keep menus up to date and draw attention to new items. Offer loyalty features that generate repeat business. Most US customers (65 percent) are members of at least one restaurant loyalty program.2 POS systems can more easily link customers to their loyalty account to drive repeat business.
  • The next generation of self-ordering kiosks includes the combination of cameras and AI-enabled computer vision for new capabilities. For example, by detecting anger or frustration, a kiosk can trigger an alert that sends an employee to assist the customer.
  •  
    Intel has been at the heart of Restaurant Innovation and the hospitality industry. A business solution that continues to impress. In this post by Intel they refer to how the POS system for a Restaurant has a few different options that are becoming more popular today. The big touch screens from McDonald's to Hotels having touch screens in mirrors. The IoT is creating solutions by partnering with company's like Intel. One highlight for me in this post was Intel's solution of Kiosks systems that can detect emotions using Ai camera's, and alerting employees to help the customer.
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Creating an Irresistible Mobile Travel Experience with Proximity Marketing - 1 views

  • Online travel agencies can harness proximity technology to enable travelers to book hotels, rental vehicles, tickets for trains, airlines, buses and theaters; and even dinner reservations.
  • In 2016, 51.8% of travelers booking trips online will do so via mobile devices
  • By 2019, mobile sales could represent 46 percent of digital travel sales
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  • Upon a tourist's entry into a particular zone or establishment, such as a hotel that the tourist has already booked, the OTA is able to send announcements and offers regarding restaurants, events and other attractions in the vicinity.
  • Online travel agencies can collect information such as the traveler’s age, marital status and number of children (if any), most visited places, preferences and travel behaviors to target travel services and deals.
  • n particular zone of a city, village or other tourist destination, a geofencing can be used to drive awareness and enable visitors to book local restaurants or hotels; buy tickets for attractions, museums, concerts or other events; or shop retail malls and outlets.
  • A beacon is a Bluetooth Low Energy (BLE) device that transmit signals normally up to 50 meters.
  • An OTA might use beacons to advertise deals on tickets. Guests in a hotel or resort can receive personalized offers, such as discounts with affiliated restaurants, nightclubs, retail stores and museums, through their mobile devices.
  • Proximity marketing affords flexibility and convenience for planning vacations or trips.
  • Now, travelers can explore on the go once they arrive and choices and arrangements can be made at the destination.
  • By using online data, mobile app data and location information, OTAs can provide personalized recommendations to consumers for booking additional services, enhance customer relationships with a sustainable brand loyalty and enhanced customer lifetime value (CLV).
  •  
    In article it will display several examples of how the consumers are leaning towards online purchases and the popularity behind why people are catering to these functions.
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