A third of restaurant operators say they lag in tech use - NRA - 1 views
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Technology can help boost productivity and efficiency in restaurant operations, but it's important to choose the right processes and systems to make sure it doesn't make the customer experience more complicated," Riehle said
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Adoption of technology among restaurants is higher in some areas, such as using a POS system, having a website and offering Wi-Fi to guests, the research found. Other areas are less common, including tabletop and kiosk ordering and payment stations, mobile payment and smartphone apps. There are fairly significant differences in adoption among segments and ownership categories, however. "Franchisees and chain-operated restaurants have a higher rate of technology adoption, likely because of the resource network they can tap into through their brand. Independent restaurants have to basically start from scratch on things like smartphone apps and POS systems," said Annika Stensson, the NRA's director of research communications and co-presenter of the session. "Similarly, limited-service restaurants are more tapped into technology, likely because of their emphasis on speed and off-premises business. Online ordering, smartphone apps and mobile payment are much more common in quickservice eateries than tableservice restaurants," Stensson said.
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This article touched on many of the points discussed this week as it relates to POS systems for restaurants, and whether or not they are beneficial. As the article explains, it is important to evaluate the type of restaurant and whether or not it would make the customer experience more complicated rather than simplify it. The article also includes a poll on the types of restaurants that consider this type of technology lagging vs. leading. A limited, fast service restaurant is going to find that these types of technologies improve their service vs. a tableservice restaurant that feels technology of this sort negatively impacts their service. Essentially, you must choose the right systems and processes in accordance with your type of restaurant/establishment.